Bartlett Meets with Pinero Group on Mega Tourism Project in St. Ann


In that meeting, they discussed the status of their multifaceted resort development in St. Ann. The Group owns the Bahia Principe Grand Jamaica, Jamaica’s largest hotel, with 1,350 rooms. 

The meeting follows a formal presentation of their development plans to the Prime Minister, the Most Honorable Andrew Holness and other officials last year, at the Office of the Prime Minister. The project will be one of the largest resort and real estate projects ever executed in the Caribbean and Latin America. 

Minister of Tourism, Hon Edmund Bartlett (2nd L) with Mrs. Encarna Pinero (C), Chief Executive Officer and Chief Operating Officer, Mr. Jaime Sitjar (2nd L), both of the Pinero Group at the Group’s stand at FITUR in Madrid, Spain. Joining in the moment are Delano Seiveright (L), Senior Advisor and Strategist and John Lynch, Chairman of the Jamaica Tourist Board (R) 

The Minister was joined by Encarna Pinero, CEO of the Pinero Group and senior tourism officials, John Lynch, Chairman of the Jamaica Tourist Board, Delano Seiveright, Senior Advisor and Strategist and Fiona Fennell, Public Relations and Communications Manager, Jamaica Tourist Board. The project represents a massive expansion of their existing Bahia Principe product in St. Ann to include new Hotels, Villas, a PGA certified 18-hole golf course, a state-of-the-art fisherman’s village, farms, modern employee residences, educational facilities among other facilities and amenities. 

“It will be a great mixture of hotel rooms and Villas that will create over 14,000 short-term and long-term jobs, which will mean more economic and social benefits for the country and at the community level,” said Minister Bartlett. 

 “The expansion will be a game changer for Jamaica’s tourism and help us be prepared for the influx of visitors expected to the island. It also shows the confidence that our hotel partners have in the destination,” added Mr. Bartlett. 

Bartlett is leading a small delegation of Tourism officials at FITUR 2024, in Madrid, Spain, a major tourism fair with 8,000 exhibitors, 130 countries represented and over 300,000 attendees. It represents one of the largest gatherings of tourism professionals globally and is the leading fair for Latin America’s receptive and issuing markets. 

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The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.   

In 2023, the JTB was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fourth consecutive year by the World Travel Awards, which also named it named “Caribbean’s Leading Tourist Board” for the 15th consecutive year, “Caribbean’s Leading Destination” for the 17th consecutive year, and the “Caribbean’s Leading Cruise Destination” in the World Travel Awards – Caribbean.’ In addition, Jamaica was awarded six gold 2023 Travvy Awards, including ‘Best Honeymoon Destination’ ‘Best Tourism Board – Caribbean,’ ‘Best Destination – Caribbean,’ ‘Best Wedding Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ and ‘Best Cruise Destination – Caribbean’ as well as two silver Travvy Awards for ‘Best Travel Agent Academy Program’ and ‘Best Wedding Destination – Overall.’’ It also received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time. TripAdvisor® ranked Jamaica the #7 Best Honeymoon Destination in the World and the #19 Best Culinary Destination in the World for 2024. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition and the destination is routinely ranked among the best to visit globally by prestigious international publications.  

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).  Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at   

SEEN IN MAIN IMAGE:  Minister of Tourism, Hon Edmund Bartlett pauses for a photo with (l-r) Mrs. Encarna Pinero, Chief Executive Officer and Chief Operating Officer, Mr. Jaime Sitjar, both of the Pinero Group. Minister Bartlett led a meeting with the Pinero Group at FITUR in Madrid.

About the author

Linda Hohnholz