Antigua and Barbuda Shines in NYC 2024 West Indian Day Parade

Revelers invited to Antigua and Barbuda’s Carnival to celebrate emancipation.

The Antigua and Barbuda Tourism Authority (ABTA) took center stage in the West Indian American Labor Day parade in Brooklyn, NY. Under the leadership of the ABTA USA Director of Tourism, Dean Fenton, in collaboration with WPIX 11 (PIX11), Antigua and Barbuda were official event sponsors. Director Fenton did a live on-air interview and used the opportunity to promote Antigua and Barbuda’s carnival, sharing, “The parade’s artistic and historical significance is undeniable, with exceptional costumes. Most importantly, the parade showcases participants’ pride in their country, heritage, and culture.” He continued, “This event has its roots in more traditionally timed, pre-Lent Carnival celebrations, while the carnival that we stage in Antigua and Barbuda celebrates emancipation from slavery, and we invite all your viewers to it.”

Now in its 57th year, the annual Labor Day event turns the borough’s Eastern Parkway into a kaleidoscope of feather-covered costumes and colorful flags as participants make their way down the thoroughfare alongside floats stacked high with speakers playing Soca and Reggae music.

PIX11’s main studios are located in the Daily News Building in Midtown Manhattan. This iconic building has been the home of PIX11 for many years and is centrally located in the heart of New York City. During the parade, the ABTA branding was included on the PIX11 float and stage. Two Antigua and Barbuda models dressed in Carnival costumes were on the PIX 11 float. Swag branded with the ABTA logo was distributed to revelers, and Antigua and Barbuda destination advertising was displayed during the commercial breaks of the broadcast, further strengthening the destination’s promotional and advertising exposure. 

ABOUT ANTIGUA AND BARBUDA  

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. The twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the English-speaking Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the Antigua and Barbuda Wellness Month, Run in Paradise, prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, Antigua and Barbuda Restaurant Week, Antigua and Barbuda Art Week and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 11-mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.

Find information on Antigua & Barbuda at:   https://www.visitantiguabarbuda.com/

http://twitter.com/antiguabarbuda

https://www.facebook.com/AntiguaBarbuda

https://www.instagram.com/AntiguaandBarbuda


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SEEN IN IMAGE: L-R – Devin Joseph – Yachting Business Development Manager, Arah Robins – Marketing Communications Executive, Dean Fenton – Director of Tourism, USA – image courtesy of Antigua and Barbuda Tourism Authority

FOR ANTIGUA AND BARBUDA MEDIA INQUIRIES, PLEASE CONTACT:

Maria Blackman

Marketing Communications Manager

Antigua and Barbuda Tourism Authority 

T: 1 (268) 562 7600/464-7601

E: [email protected] 

About the author

Linda Hohnholz