NEW YORK, June 27, 2018 /PRNewswire/ — Lot18, the nation’s leading wine ecommerce platform, is proud to announce that it has acquired CustomVine, one of the nation’s largest premium custom wine providers to both restaurants and retail. The acquisition is part of Lot18’s comprehensive strategy to expand its trade footprint and consolidate its leadership position in the world’s number one consumption market for wine.
“We are incredibly excited to join forces with Kevin Boyer and his excellent team at CustomVine. In a few short years, CustomVine has emerged as a leader in private label direct-to-trade wine procurement. With the acquisition of CustomVine, Lot18 will immediately become one of the top players in the category, and we are very honored and excited to supply CustomVine’s world-class hospitality and retail brands with high-quality wines at unbeatable prices. This strategic acquisition is an important step in efforts to keep building on our momentum as a leader in changing the way Americans discover and consume wine.”
CustomVine CEO Kevin Boyer noted, “We’re beyond thrilled to join forces with Lot18 and further grow our abilities and capabilities with our clients and partners. Though there has been tremendous growth in the U.S. private label landscape over the last 10 years, we believe we’ve barely scratched the surface of what the market will ultimately bear.”
“This acquisition will further cement us as the industry leader in helping our clients build powerful brands that drive on-premise revenue and profit and gain traction beyond the four walls of their locations. Lot18’s experience as one of the largest DTC companies in the world and vast infrastructure will immediately enables us to build powerful global brands for ourselves and all of our trade partners.”
About Lot18 – Lot18 is the nation’s leading DTC (direct-to-consumer) wine e-commerce platform. The company was founded in 2010 with a mission to disrupt the 60-billion-dollar U.S. retail market for wine. In 2013, leveraging its large database of wine buyers, Lot18 launched TastingRoom.com, the world’s most personalized wine club. Now in its fifth year, TastingRoom.com is the fastest-growing, and 2nd-largest, wine club in the nation.
Additionally, Lot18 powers clubs and DTC wine offerings for a host of iconic retail, media and entertainment brands, including Williams-Sonoma, HelloFresh, The New York Times, AMC’s The Walking Dead, Warner’s Lord of The Rings and Westworld, NBC’s Saturday Night Live, and Sony’s Outlander.
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About CustomVine – CustomVine is the nation’s largest premium private label and custom wine provider to top restaurant, hotel and retail companies including Landry’s Inc., Brinker International, VinoVolo, FreshDirect, Liquor Stores N.A., and many others. Our personalized process allows clients to be involved in every step in the production of their brand, from design to winemaking, and the proprietary VinePathâ system allows clients to track and manage the process effortlessly along the way.
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SOURCE Lot18
