KOO's Latest One-Of-A-Kind Design

EMC2 is the follow-up to theWIT Hotel. The 27 story, 298 guest room soft-branded Hilton Doubletree in the heart of the Loop. Its glassy façade punctuated by a chartreuse lightning bolt secured KOO on Chicago’s architectural map when it debuted. This is KOO’s third successful partnership with the Lincolnshire based real estate developer, Scott Greenberg, President & CEO of SMASHotels. “The experience of working with Jackie Koo has been a wonderful alliance, from our first meeting 20 years ago, that continues to this day,” adds Greenberg. The KOO/SMASHotels partnership has resulted in a perpetually evolving creative dialogue and has yielded projects that continually shift the boundaries of what is possible in hospitality architecture and design.

Jackie Koo, founding Principal of KOO said, “We collaborate with owners to fulfill their unique vision for the boutique urban lifestyle property. We work hard at creating a custom building identity and getting extraordinary spaces out of what are often extremely small or difficult sites.”

One of KOO’s next projects, with First Hospitality Group, is a 220 room hotel at Chicago’s Navy Pier slated for completion in 2018. The hotel, which will boast 360-degree views of the city, lake, and pier itself, will offer its guests the unique opportunity to spend the night on the pier relishing in the postcard views of the famed skyline.

About Hotel EMC2
EMC2 embodies art and science throughout its design, boasting upscale accommodations, contemporary amenities, and unparalleled service. For an unforgettable stay in the heart of the city, call (844) 205-3939 or book online at www.hotelemc2.com

About KOO
Since 2005, KOO has crafted buildings and interior environments with a particular focus on art and materiality to tell a visual narrative and create a unique identity for each project. KOO’s portfolio includes hospitality, residential and institutional project types. More at www.KOOarchitecture.com

Owner and Operator: SMASHotels | www.smashotels.com
Architect: KOO | www.KOOarchitecture.com
Interior Design: Rockwell Group | www.rockwellgroup.com