“The thirst for handcrafted, ultra premium tequila is thriving across the globe,” said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. “While many summer cocktails are traditionally created with white spirits such as vodka or rum, tequila has a versatile flavor profile that enhances those cocktails in a new way. Consumers and bartenders alike are broadening their appreciation for the agave flavor of tequila and mixing cocktails that are different and reflective of their own backgrounds and taste preferences. This summer, we took a close look at local cocktails and why they are so beloved by their communities, putting our Patrón spin on them around the globe.”
The “Patrón the Summer” experience will come to life at local festivals around the country, blending each region’s heritage with the latest in on-site cocktail technology. At each event, guests will be greeted with Patrón’s custom, interactive touchscreen ordering system and by answering a series of questions in the form of a “Quizlet,” the interface will help them determine their perfect drink. Bartenders will then guide guests to an interactive GIF booth where they can capture their summer moments and share recipes via social media and email as well.
For enthusiasts who cannot attend one of this summer’s events, Patrón is making it easy to engage and learn new cocktail recipes at home. The Patrón Bot-Tender, a chatbot bartender service available via PatronTequila.com, Facebook Messenger and Twitter direct message, will connect users with the cocktail prowess and expert recommendations of Patrón’s own Managers of Trade Education & Mixology: David Alan and Stephen Halpin. Users will be able to converse with the Bot-Tender and receive custom summer cocktail recommendations depending on their environment and taste preference at any given moment.
Each event and at-home integration is an extension of the Patrón Cocktail Lab, a feature on Patrón’s website. Patrón Cocktail Lab is a library of hundreds of different recipes developed by Patrón’s in-house team as well as bartenders around the world. Thanks to an interactive interface, Patrón Cocktail Lab tailors recommendations to each visitor to the site. Consumers 21 and over can visit Patrón Cocktail Lab and find recipes for new and classic cocktails, and everything in between.
For more details on how you can “Patrón the Summer” and where you can find Patrón throughout the country, please visit PatronTequila.com.
Click here to download high-res images of the interactive experience.
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About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/patron-tequila-travels-the-globe-from-memorial-day-to-labor-day-inspiring-consumers-to-patron-the-summer-300467081.html
SOURCE Patron Tequila
