Introducing Divina Vince Camuto

NEW YORK, April 10, 2018 /PRNewswire/ — Leading lifestyle brand Vince Camuto announces the launch of its latest women’s fragrance, Divina Vince Camuto, debuting in April 2018.

Channeling an empowering, carefree spirit, Divina Vince Camuto is playful, radiant and warm—a fragrance for the woman who embraces and celebrates life’s happiest and most memorable moments.

THE FRAGRANCE
Divina Vince Camuto opens with notes of fresh, grapefruity pamplemousse and the tangy tartness of aromatic blackcurrant. Fruity top notes give way to the scent’s heart of bright sunflower petals and mimosa blossoms with their trail of warm honey. The green touch of violet leaves rounds out the scent’s heart. Sumptuous, heady florals drift into notes of powdery heliotrope and rich, golden sandalwood, finishing with a base of warm, sweet musk.

The sunny-fruity-floral fragrance was created by Caroline Sabas, perfumer at Givaudan. “With Divina Vince Camuto, I wanted to create a fragrance with a lot of energy and happiness. Sunflowers and mimosa blossoms both give me those feelings and inspire moments of carefree femininity. I remember my house in France filled with mimosa when I was a little girl, and that scent always gave me pure joy… the warmth made me feel so alive,” said Sabas.

THE NOTES
TOP: Pamplemousse, Blackcurrant
MID: Violet Leaves, Mimosa Blossom, Sunflowers
BASE: Heliotrope, Sandalwood, Musk

THE BOTTLE
Decanted in a clear glass bottle, Divina Vince Camuto radiates golden warmth. The flacon refracts light, embodying a luminous, sunny glow. Topped with the Vince Camuto Women’s Fragrance Collection signature cap, the scent is sealed with a yellow bow and embellished with the Vince Camuto house crest medallion.

Eau de Parfum Spray 3.4 oz./100 mL                       $90

Divina Vince Camuto launches at Macy’s and other fine retailers nationwide in April 2018.

ABOUT CAMUTO GROUP
Camuto Group is a leading organization for design, development and distribution of women’s fashion footwear, accessories and apparel. Founded by fashion industry icon Vince Camuto, the company is renowned for its ability to develop lifestyle brands on a global scale. Building on the success of Vince Camuto®, the brand extended into lines that include Louise et Cie®, Imagine Vince Camuto® and the recently introduced 1. State® and Mercedes Castillo®. Camuto Group also holds the footwear license for Jessica Simpson® and the footwear and handbag licenses for Lucky Brand® and ED Ellen DeGeneres™. Camuto Group added Sole Society® to its stable of brands in 2016. Camuto Group products are sold in more than 5,400 doors worldwide. For more information, visit www.camutogroup.com

ABOUT PARLUX FRAGRANCES LLC/LTD.
Parlux Fragrances Ltd., a leading global beauty company since 1987, designs, manufactures, markets and distributes prestige fragrances and related products. Parlux Fragrances Ltd. is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products.

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SOURCE Parlux Fragrances Ltd.