Women's Facial Hair Removal Experts Expand Offerings Within Best Selling Collection

NEW YORK, March 6, 2018 /PRNewswire/ — Finishing Touch®, the maker of the world’s #1 women’s facial hair removal device unveiled today Flawless Colors, the newest additions to its revolutionary product line now come in blush, lavender and black. The innovative facial hair removal device debuted originally in white in June 2017 and quickly became the #1 selling beauty product on Amazon.com for the following 4 months, was lauded as a top 10 most Googled beauty brand in 2017, and has been voted Product of the Year for 2018.

Flawless™ Colors will add a pop of color to any vanity or be a sleek addition to your carry-on. Each looks like a high-end cosmetic lipstick but instantly and painlessly erases unwanted hair and peach-fuzz from lip, chin, or cheek, without irritation, redness, or ingrown hairs.

Poised to make the old, archaic hair removal methods like plucking, depilatories, or waxing obsolete, Flawless™ uses a revolutionary Butterfly™ Technology that erases hair with micro-precision. Neatly and discreetly housed under the 18 karat gold-plated head, the Butterfly™ Technology never touches delicate facial skin. Dermatologist approved, the Flawless 18-karat gold-plated eraser head is hypoallergenic, safe on all skin types and tones, and gentle enough to use every day. A built in light ensures that no hair is left behind.

“When we were developing Flawless, we took a decade of learning what women want and need in facial hair removal and engineered a beautifully crafted cosmetic tool that set the new gold standard in facial hair removal, which quickly proved true based on consumer demand,” said Andy Khubani, Chief Executive Officer of Ideavillage Products Corp and the maker of Finishing Touch Flawless. “The sleek and subtle design, inspired by the classic lipstick, provides women with tool they can use anytime anywhere without any downtime waiting for regrowth to remove hair. We are introducing Colors as our first step in expanding the Flawless family and delivering women with the trusted tools they need for hair removal.”

Flawless is battery-operated and great for on-the-go, or on the vanity.

Finishing Touch Flawless™ (SRP: $19.99) is available at Walmart, Walgreens, Bed Bath and Beyond, CVS, Rite-Aid, Sally Beauty, and Ulta. For additional information, visit MyFlawlessColors.com.

*A.C. Nielsen, Unit Sales at All Channels, 52-weeks ending 12/17/16

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SOURCE Finishing Touch