Mundo Inc. appointed exclusive performance ad provider to VIAGP

RICHMOND HILL, ON, Feb. 6, 2018 /PRNewswire/ – Mundo Inc. (“Mundo” or the “Company”), a leader in online performance-based advertising, announced today that its wholly owned subsidiary, Mundo Inc. has been appointed as the exclusive performance advertising service provider to VIAGP Inc., the world’s premiere Grand Prix marketing agency. VIAGP are experts in turning innovative ideas into winning marketing campaigns for world-famous clients.

Mundo is continuing its successful track record in bringing performance marketing to sport after going live with its agreement to deliver incremental advertising performance for STACK MEDIA (www.stack.com). The MUNDO performance marketing network has proven successful in connecting advertisers in sports with an engaged audience with a robust data-rich suite of advertising technology. 

 “We are very excited about this partnership” said Ted Dobrzyski, President of VIAGP. “MUNDO’s audience engagement has proven to be among the highest in the sports vertical. The sophistication of the MUNDO platform will provide VIAGP clients with the competitive edge needed to build staying brand awareness and drive profitability with VIAGP’s digital campaigns.”

VIAGP has been working in Formula 1 racing for over 17 years. They have mastered this challenging, specialised industry. VIAGP’s dedication to their partners’ success has created long-lasting, exclusive relationships with a broad range of clients. The new relationship with Mundo will allow for increased audience reach, share of voice, and ROI for VIAGP clients.

Under the agreement, Mundo will deliver advertising campaigns for VIAGP across the Mundo Network and STACK web properties. Mundo will also collaborate with VIAGP to develop custom performance advertising programs for its partners.

Mundo clients will benefit from the increased reach provided by VIAGP’s existing advertising channels.

About VIAGP

VIAGP’s primary focus is the creation of strategic marketing partnerships in international motorsport. VIAGP’s wealth of experience and their global network spans diverse businesses and cultures across five continents. Extensive experience creating winning campaigns from innovative ideas leverage deep connections within Formula 1 racing. VIAGP is an agency that delivers on brand alignment, strategic marketing, sponsorship acquisition, event marketing, and campaign management.

About Mundo Inc.

Mundo is a leading global, online, performance-based advertising technology company. Mundo leverages billions of user specific data points to efficiently acquire and retain mobile and desktop customers for advertisers, while generating monetization channels for publishers. Mundo’s solution, which is powered by its proprietary cloud-based MUNDOCore platform, uses predictive software algorithms to drive user engagement by optimally pairing publisher traffic with advertiser campaigns.

SOURCE Mundo Media