LANGKAWI: The young increasingly become a significant feature in Malaysia’s tourism ambitions as 90% of the web social media marketing content shared on the list of young, is approximately food and travel, said Deputy Culture, Tourism and arts Minister Muhammad Bakhtiar Wan Chik.
Therefore, the authorities have to position the national country well on the social media marketing sphere, said Bakhtiar.
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achieve such aims
To, the ministry as well as relevant authorities are calling the young to expose them to the planet of travel by bringing industry players nearer to schools and higher learning institutions.
There.15 billion users of social media marketing as of this moment, the Big Three of Instagram namely, Facebook and Twitter, Bakhtiar said after opening the Pacific Asia Travel Association (PATA) Young Symposium recently.
Bakhtiar said that the young are invaluable assets for tourism, especially with Malaysia’s need to tap the promising sector more to propel economic growth.
He said that tourism contributes 14.9% to the gross domestic product of the united states also it represents a solid forex exchange earner.
He also spoke about empowering the rural community to be a part of tourism, saying they are able to join today’s set of 3,000 households, that are members to the national homestay programme.
“They are able to earn additional income as hosts to your homestay programme”.
He said the ministry can be keen to utilize schools to teach teachers as cultural officers to allow them to impart to students concerning the country’s rich and diverse culture and performing arts.
Malaysia must showcase its unique make of culture and arts, on the diversity elements especially, Bakhtiar said.
Malaysian Association of Hotels (MAH) ceo Yap Lip Seng told theSun that the private sector must define how exactly to gauge feedback from the media.
“Does the likes and positive comments translate to actual revenue for the hospitality industry. We must gauge this and turn out with effective mechanism to comprehend the entire impact of social media marketing”.
According to Yap, the travel trade’s presence on the social media marketing has eroded with time as a result of insufficient fresh content and the inability of the community to constantly update their profile, services and products.
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