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WTM London 2018 (like the new travel technology event Travel Forward) saw visitor numbers – including exhibitor invitees, WTM Buyers’ Club trade and members visitors – increase by 6% to 32,700.
WTM London 2018, the function where ideas arrive, and its own co-located sister event Travel Forward experienced this massive 6% upsurge in visitors fueled by a rise in senior travel and tourism industry professionals attending the function, in accordance with unaudited figures.
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Furthermore, members of the international media increased by 1% to 2,700. Overall participant numbers risen to 51,409 – rendering it among the highest attended of the 39 WTM London’s which have taken place because it launched in 1980.
The record amount of people to WTM London – surpassing 2014’s figure of 32,462 – was fuelled by way of a massive 39% upsurge in the main element benchmark of exhibitor invitee visitors. Exhibitor invitees are being among the most important and senior professionals in the tourism and travel industry, day of the function to conduct high-level meetings and conclude business deals invited by exhibitors on the invite-only first. A complete of 17,567 exhibitor invitees attended WTM London over the three days of the function (Monday, November 5 – Wednesday, November 7), in comparison to 12,662 at the 2017 edition.
In total, WTM London experienced almost 89,000 (88,742) visits over the three days. The initial day of the function (Monday, November 5) saw 27,240, Tuesday, November 6 experienced 38,035 visits and the ultimate day of the function (Wednesday, November 7) saw 23,467 people in attendance.
The event was visited by 9,325 person in the prestigious WTM Buyers’ Club alongside the exhibitor invitees these visitors will sign handles exhibitors worth a lot more than £3 billion.
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Total participant numbers increased by 3% from 49,685 in 2017 to 51,409 in 2018.
WTM London 2018 was presented with a larger regional focus with the introduction of five regional Inspiration Zones – UK&I and International Hub, Europe, Asia, Middle and americas East and Africa. These Inspiration Zones resulted in a rise in content, ideas and inspiration for participants to get back with their business and implement to greatly help fuel the growth of the travel and tourism industry.
This strategy saw a lot more senior CEOs and tourism ministers be a part of this content program – including easyJet’s CEO Johan Lundgren and UK tourism minister Michael Ellis. While more research was put into the scheduled program – including dedicated regional research sessions – from respected research organisations including Euromonitor International, Mintel, ForwardKeys and Nielsen.
Furthermore, the introduction of Travel Forward – the function to inspire the hospitality and travel industry with another generation of technology – was an excellent success with an increase of exhibitors than its predecessor The Travel Tech Show at WTM.
WTM London, Senior Director, Simon Press, said: “WTM London 2018 was an excellent event and probably the most successful ever. WTM London may be the event where ideas arrive which was proved with an archive amount of exhibitor invitees in attendance rendering it on the list of highest attended events.
“WTM London 2018 was overhauled to get a greater regional focus with the introduction of regional Inspiration Zones. The upsurge in participants shows this plan was an excellent success with the upsurge in content offered by the event, further improving ideas creation at the function and round the tourism and travel industry.”
Audited figures from WTM London 2018 will undoubtedly be available in the brand new Year.
WTM London 2019 – the 40th event – on Monday will need place at ExCeL London, Wednesday november 4 to, November 6.
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