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The lucky fourteen winners of the initial International Travel & Tourism Awards, presented by WTM London, have already been revealed tonite (Tuesday 6 November) at a glittering awards ceremony in London.
The award winners were honored before an audience greater than 500 senior industry professionals at the Grade I-listed Tobacco Dock, near WTM London’s ExCeL venue.
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Judged by an unbiased panel of experts from round the global world, the 14 awards showcase the very best in class of the global tourism and travel industry.
Nick Pilbeam, Divisional Director at WTM London’s parent company, Reed Exhibitions led the judging panel alongside UNWTO’s Director of Communications, Marcelo Risi.
ITTA’s Co-Founder Paul Nelson said; “We’ve been delighted with the response from the to the ITTAs and impressed by both quantity and the qualities of the entries.
“All of the finalists represent what these awards are about: celebrating the success of national, regional and city tourist boards and recognizing outstanding private sector individuals and companies.
ITTA’s Co-Founder Charlotte Alderslade added: “The ITTAs awards ceremony was a celebration of the greatest in the class for the hospitality and travel industry. Night it had been a great.
“And I turn to seeing more creativity and outside-the-box thinking for 2019 forward.”
The winners are:
Best National Tourism Board / DMO Campaign
Sponsored by National Geographic
Gold: Turismo do Centro de Portugal – TO GO TO also to Stay would be to Help!
the tourism was helped by
This campaign industry recover following serious fires that affected the Central Region in 2017.
Silver: Visit Faroe Islands – Faroes Islands Translate
Highly Commended: Visit Estonia, Zavod BBDO and BBDO Berlin – The Estonian Stress Buster
Most Innovative Usage of Technology inside a Destination
Gold: South African Tourism and Drive South Africa – Google Trekker South Africa
This enables nature-lovers to explore South Africa’s national nature and parks reserves on Google Street View, because of help from a lot more than 200 South African volunteers.
Silver: Hong Kong uCloudlink Network Technology Ltd – Global Pocket WiFi
Highly Commended: Kyiv City Tourist and Information Centre – Kyiv City Guide
Highly Commended: Walks and City Connect – Walk On Walk Off – Flexible Tour Pass
Best Tourism Marketing Agency
Gold: made Tourism Marketing with respect to Littlestar Services – MAMMA MIA! The Musical – Tourism ADVERTISING CAMPAIGN Jan 2016 – Dec 2017
The production generated approximately £15 million in a two-year period and 65% was related to made’s tourism marketing activity.
Silver: Inova Hospitality Management – THE INITIAL Inova Approach
Highly Commended: AM+A Marketing and Media Relations – Supporting Slovenia Tourism Board’s World Bee Day: Introducing Api Tourism to the World
Highly Commended: Brighter Group, A Finn Partners Company – ExtraJordanary – Reinvigorating Tourism to Jordan
Best Regional / City Campaign
Sponsored by World Tourism Cities Federation
Gold: VisitFlanders – The Mud Soldier
One century following the First World War Battle of Passchendaele, this sand and mud sculpture in London’ s Trafalgar Square was worn by water in four days away, leading to huge exposure on social and traditional media.
Silver: Marketing Manchester – GET TOGETHER Campaign
Highly Commended: DEC BBDO with respect to Canary Islands Tourism – After-Rain Ads
Highly Commended: Tourism Toronto – The Views WILL VARY Here Campaign
Best PR Campaign
Gold: DEC BBDO with respect to Canary Islands Tourism – #StopBlueMonday
This campaign encouraged visitors to make their very own positive poster to talk about via social media marketing – increasing UK winter tourists by 19.8% and attracting £76.4 million of new revenue.
Silver: Visit Orlando – Orlando’s BIG Thank You
Highly Commended: Visit Faroe Islands and Atlantic Airways – Faroes Islands Translate
Highly Commended: The Puerto Rico Tourism Company and Ketchum – From “Come Back” to Comeback: How Puerto Rico Tourism Defied Two Hurricanes and Major Misconceptions
Best Digital Campaign in Tourism
Sponsored by Ink
Gold: DEC BBDO with respect to Canary Islands Tourism – The 7 Islands That Became 47
This Canary Islands Tourism campaign re-positioned the image of the destination from being seven sun-and-sea islands to 47 different islands each day.
Silver: AirAsia Malaysia and WE HAVE BEEN KIX – Adventure Live
Highly Commended: Visit Faroe Islands and Atlantic Airways – Faroe Islands Translate
Best Digital Influencer in the Industry
Sponsored by Turkey’s Ministry of Culture and Tourism
Gold: Viajar Verde – Sustainable Tourism Blog
Ana Duék’s website and blog, Viajar Verde, is becoming recognized as the primary reference and website on responsible tourism in Brazil.
Silver: Vagabrothers Productions Ltd – Vagabrothers
Best in Wellness Tourism
Gold: Slovenian Tourist Board – Healthy Waters
This wellness and spa campaign substantially improved the profile of Slovenian resorts on a national and international scale.
Best in Responsible Tourism
Sponsored by Rovia
Gold: Kerala Tourism – Kerala
This scheme enables tourists to see rural lifestyles, and 20 new Village Life Experience Packages will undoubtedly be introduced across 14 districts in hawaii of Kerala on the year ahead.
Silver: Cinnamon Hotels Management Ltd – The Cinnamon Elephant Project
Silver: Yayasan Karang Lestari Pemuteran Bali (Coral Reef Restoration Foundation) – Coral Reef Revival
Best in Adventure
Gold: Experience Jordan – The Jordan Bike Trail
This 700km epic trail allows cyclists to see the very best of Jordan and created fresh opportunities in the 54 villages along the way.
Silver: G Adventures – Adventure With Purpose
Highly Commended: The Tuk Tuk Club – Putting the ‘Adventure’ Back to Adventure Travel in Northern Thailand
Best Food Destination
Gold: Food NI Ltd – Northern Ireland’s Year of Drink and food 2016
This initiative, delivered on a budget of £230,000, repositioned how refreshments in Northern Ireland is perceived and generated £41 million-worth of positive PR.
Silver: Gipuzkoa Provincial Council – TXOTX!
Best in LGBT
Gold: Geotourist and AARP – GLBT History Tour of Denver, USA
the profile grew up by
This project of Denver being truly a GLBT city and brought folks of all creeds, ages and backgrounds together.
Silver: Israel Tourist Office – Leading LGBT Destination
Best in Luxury
Gold: Mauritius Tourism Promotion Authority and Hills Balfour – Taylor Morris & Mauritius Luxury campaign
This campaign targeted the affluent millennial market, and contains had a primary effect on the upsurge in visitor figures to Mauritius.
Silver: Caldera Yachting – Santorini Luxury Cruises – THE KNOWLEDGE of a Lifetime