Virtuoso® Unveils The Top 10 Places Upscale Americans Are Heading This Fall And Holiday Season

August 15, 2017 | By forimmediaterele | Filed in: Press Releases.

Travel & Tourism Industry release:

The findings were announced during the 29th annual Virtuoso Travel Week taking place in Las Vegas August 12-18, luxury travel’s largest and most prestigious event as well as the travel industry’s counterpart to “Fashion Week.”

The Virtuoso Top 10:
The most popular fall and holiday travel destinations for U.S. travelers based on future bookings.

  1. Italy
  2. United Kingdom
  3. France
  4. South Africa
  5. Spain
  6. Mexico
  7. Australia
  8. Netherlands
  9. Germany
  10. China

The Top 10 analysis:  As summer turns to fall, not even cooler weather can dampen enthusiasm for Europe, which took six of the top 10 slots on the list. The Netherlands and Germany are particularly popular options for river cruisers wanting to visit the celebrated Christmas markets. Other travelers are focusing on warm-weather spots as the weather turns, such as South Africa, Mexico and Australia. In particular, South Africa continues to attract upscale explorers due to its wide array of adventure experiences. Increasingly, travelers are also discovering China for its combination of compelling history, rapid growth, improving  infrastructure and increased luxury offerings.

Data is drawn from Virtuoso’s United States-based travel agency members and reflects future travel for September through December 2017.

About Virtuoso
Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 800 travel agency partners with more than 16,000 elite travel advisors in over 45 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $21.2 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit

Media Contacts:                                 

Misty Ewing Belles                                           

Lauren Wintemberg

Managing Director, Global Public Relations        

Account Director


Alice Marshall Public Relations

Phone: 202.553.8817                                 

Phone: 212.861.4031



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SOURCE Virtuoso

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