Tourism officials tour Alpha Campus redevelopment project

Jamaica tourism officials toured the Alpha Music Museum yesterday, which forms part of the Alpha campus redevelopment project at the organization’s South Camp Road campus.

In the main photo, Jamaica Permanent Secretary in the Ministry of Tourism, Jennifer Griffith (2nd right) and Chief Technical Director, Ministry of Tourism, David Dobson (left) try their hands at the keyboards, as they examined the musical instruments at the Alpha Music Museum.

Sharing in the moment are Executive Director, Tourism Enhancement Fund (TEF), Dr. Carey Wallace (right), and Charles Arumaiselvam, Development Officer at Alpha. The Jamaica tourism officials toured the facility yesterday (May 13) to examine the progress being made on the project, which is near completion. The TEF has contributed $100 million to the redevelopment project.

Tourism officials listen keenly to Museum Designer, Sara Shabaka (above right), as she explains plans to provide an improved visitor experience at the Alpha Music Museum.

Also pictured are (from L to R), Acting Executive Director, Tourism Product Development Company (TPDCo), Stephen Edwards; Executive Director, Tourism Enhancement Fund (TEF), Dr. Carey Wallace; Permanent Secretary in the Ministry of Tourism, Jennifer Griffith and Chief Technical Director, Ministry of Tourism, David Dobson.

The Jamaica Ministry of Tourism and its agencies are on a mission to enhance and transform Jamaica’s tourism product, while ensuring that the benefits which flow from the tourism sector are increased for all Jamaicans. To this end it has implemented policies and strategies that will provide further momentum for tourism as the engine of growth for the Jamaican economy. The Ministry remains committed to ensuring that the tourism sector makes the fullest contribution possible to Jamaica’s economic development given its tremendous earning potential.

At the Ministry, they are leading the charge to strengthen the linkages between tourism and other sectors such as agriculture, manufacturing, and entertainment, and in so doing encourage every Jamaican to play their part in improving the country’s tourism product, sustaining investment, and modernizing and diversifying the sector to foster growth and job creation for fellow Jamaicans. The Ministry sees this as critical to Jamaica’s survival and success and has undertaken this process through an inclusive approach, which is driven by the Resort Boards, through wide-scale consultation.


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Recognizing that a collaborative effort and a committed partnership between the public and private sectors will be needed to achieve set targets, central to the Ministry’s plans is maintaining and nurturing its relationship with all key stakeholders. In so doing, it is believed that with the Master Plan for Sustainable Tourism Development as a guide and the National Development Plan – Vision 2030 as a benchmark – the Ministry’s goals are achievable for the benefit of all Jamaicans.

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Media contact:
Corporate Communications Division
Ministry of Tourism
64 Knutsford Boulevard
Kingston 5
Telephone: 920-4924,
Fax: 920-4944

Or

Kingsley Roberts
Senior Director, Corporate Communications
Ministry of Tourism
64 Knutsford Boulevard
Kingston 5
Tel: 920-4926-30, ext.: 5990
Cell: (876) 505-6118
Fax: 920-4944

About the author

Linda Hohnholz