The Seychelles Tourism Board (STB) embarked on the sixth edition of the Nordic Roadshow from September 23-27, 2019. The delegation, which included hotels, Destination Management Companies (DMCs) and airlines, travelled to five Nordic cities; Oslo, Copenhagen, Helsinki, Stockholm and Gothenburg.
A strong delegation from the Seychelles attended the Nordic roadshow, making the event successful one for the destination and its partners.
The marketing mission was headed by STB’s Marketing Director for Nordics, Karen Confait, and joined by the various partners and local business representatives.
On the hotel side, Avani Barbarons Seychelles Resort was represented by Crystal Abram; Devi Pentamah was present on behalf of the Hilton Hotels; Le Duc de Praslin, Valmer Resort and Castelo Beach Hotel were represented by Derek Savy; Ferruccio Tirone from Maia Luxury Resort & Paradise Sun was also part of the group.
Amanda Lang from Creole Travel Services was present to represent the DMCs alongside Amy Michel a representative from Masons Travel and Masons Hotel Group.
The Emirates Airline team consisted of Meritha Merhad, Tanya Milad and Carmen Javier; while Qatar Airways was represented by Nils Geir Askekjaer, Karin Wellington-Ipsen, Jari Nuotio, Suvi Saari, Nina Astor, Pernilla Tillas, Eunice Raila and Chantal Tabatabae.
In each city, an evening event was hosted by the Seychelles’ delegation for the local travel trade during which participants had an opportunity to network and hear more about the Seychelles as a destination through presentations made.
Partners present from Seychelles to showcase their product build on the momentum to inspire the local players from the visited cities and motivate them to offer Seychelles to their clients as the next holiday destination.
Ms. Confait mentioned that the Nordic Roadshow generated plenty of interest and attention from agents in each of the five cities.
“Over the years, the roadshow has immensely contributed to the growth of the Nordic market as the ideal platform to provide the travel trade with increased knowledge on the destination and its products, whilst fortifying relationships between partners and I am pleased to mention that we had very good attendance from the local agents both familiar and new ones,” commented Ms Confait.
True to its nationalistic belief and its dedication to sustainability and conservations, Seychelles remains one of the destinations of choice for potential visitors from the Nordics as they seek holiday destinations that have the same environmental and sustainable awareness they do.
Ms. Confait stressed that the Nordics is a market in need of constant nurturing through events such as similar roadshow, as it holds great potential for Seychelles. Thanking the partners present on the Nordic Roadshow, she further encouraged other partners to continuously invest and keep a constant presence in the region in order to further stimulate interest in the Seychelles Islands.
With greater flight accessibility through Emirates, Qatar Airways, Turkish Airlines and Ethiopian Airlines flying out of this region, the Nordic market has become more significant for the Seychelles.
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