Tourism Authority of Thailand news first on FIR:
Bangkok, 13 February 2020 – The Ministry of Tourism and Sports, Tourism Authority of Thailand (TAT), and the Food Truck Club (Thailand) are staging the “World’s Largest Parade of Food Trucks” from 7 to 8 March, 2020, at the Lakeside, IMPACT Muang Thong Thani in an attempt to break the current Guinness World Record.
The current record was set in Florida, United States on 29 March, 2014, with 121 food trucks, while the Bangkok event will feature a parade of over 200 food trucks to break the Guinness World Record.
Minister of Tourism and Sports Mr. Pipat Ratchakitprakan said, “The event is part of the plan to promote Thailand’s gastronomy tourism and inspire tourists to travel more to local communities and in the process stimulate local economies.
“The government also wants to elevate Thai street food to the food truck model, with projects already started by the Ministry of Commerce (Noo Nid food truck project) and the Ministry of Industry (food truck network).
To celebrate the anticipated new Guinness World Record, a food truck festival (selling food) and food truck fair (selling products relating to food trucks) is planned along with mini concerts, lucky draws, food truck contests and speed eating contests.
TAT Deputy Governor for Tourism Products and Business Ms. Thapanee Kiatphaibool said, “Thai street food is known internationally and is one of the highlighted travel experiences for international tourists because of its reputation for quality, taste, price and hygiene.
“Thai street food’s popularity soared after coverage on CNN.com. The influential news website named Bangkok as one of the world’s best 23 best destinations for street food and roadside dining in 2016.”
TAT has continuously promoted Thailand’s gastronomy tourism and has joined the Michelin Guide for three consecutive years to produce the Michelin Guide Thailand. It covers restaurants, eateries and street food options in Bangkok and the vicinity, in addition to Phuket, Phang Nga and Chiang Mai.
“The “World’s Largest Parade of Food Trucks” event reinforces Thailand’s popularity as the world’s number one street food destination. The Club’s current membership consists of a total of 700 food truck operators, and this event will also serve as a platform to provide guidelines and recommendations for people looking at starting a food truck business,” Mr. Chanin Wattanapruksa, President of the Food Truck Club (Thailand), concluded.
In photo (from left): Mr. Chanin Wattanapruksa, President of the Food Truck Club (Thailand) (3rd); Mr. Pipat Ratchakitprakan, Minister of Tourism and Sports. (4th); Ms. Thapanee Kiatphaibool, TAT Deputy Governor for Tourism Products and Business (5th)
Source: Tourism Authority of Thailand
Post your press-release (free) click here.