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African Tourism Board Launch welcomes Board of Airline Representatives of South Africa (BARSA)

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June Crawford is the current CEO of BARSA, The Board of Airline Representatives of South Africa, and has held this position since 2014. She had previously held positions at KLM Royal Dutch Airlines. June had also been appointed by the Honorable Minister of Transport to the position on a non-executive director of the South African ANSP, Air Traffic and Navigation Services (2008-2012) before becoming CEO.

Ms. Barsa will be attending the official launch of the African Tourism Board in Cape Town on April 11 along with many African leaders. The ATB opening event will take place on April 11 at 15.30 at the Cape Town International Convention Centre, Conference Theatre during World Travel Market Africa.

The Board of Airline Representatives of South Africa (BARSA) represents the interests of its African and International members to government, airport operators and other stakeholders in the airline industry with the aim of facilitating and further developing a safe, efficient and viable aviation industry in South Africa. BARSA provides a single concerted voice on policy and other matters in relation to government and other stakeholders in transport, business and tourism.

Within this structure, and as members of Business Unity South Africa (BUSA), BARSA remains at the helm; offering a voice to African and International airlines operating to and from the Republic of South Africa.

More on African Tourism Board: www.africantourismboard.com 
More on BARSA: www.barsa.co.za

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About the African Tourism Board: Top important according to an African American Tourism Expert

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Drew Barrett, a Chicago based African American tourism expert and consultant, thinks the newly founded African Tourism Board(ATB) is very important and potentially valuable to the nations of Sub-Saharan Africa.

ATB will celebrate its official launch on April 11 during the World Travel Market in Cape Town and has moved to a world of attention. ( www.

The nations of Sub-Saharan Africa are very hungry for and in need of growth of their inbound international tourism business. Most, however, have a steep learning curve, over which they must overcome to achieve any measurable incremental results. Most are steeped in best practices of a bygone error of global tourism marketing if they are doing anything at all. Most are not.

Nations like Kenya, Tanzania, South Africa have significant global brand equity for leisure tourism. Others like Ethiopia, Nigeria, Ghana and again South Africa; are a compelling destination for business tourism. Yet on the extreme opposite end of the attractiveness spectrum others, due to conflict and a total lack of internal security are not in the running.

All nations of Sub-Saharan Africa with any viable tourism product are seeking to up their game, but have to reconcile a penchant, if not add to investing, and in many cases, mis-investing in energy, data +telecommunicationss, and transportation infrastructure to achieve modern global standards. They are missing there real opportunity.

The most readily available economic growth engine for all nations of Sub-Saharan Africa is their adventure, art, community, cultural, ecological (flora + fauna) and handicraft tourism products; in which they should invest in both development and marketing. The immense profit potential of such well planned and implemented investments, will return profits; which will pay for everything else.

I have two Sub-Saharan African nations, Kenya and South Africa, digress from World Class Tourism Marketers, not having a clue as to what to do; because they forsake a focus on their indigenous roots, attempting to promote being global business meeting and conference destinations; a playing field on which they cannot compete, for so many reasons.

I have just last week, submitted a comprehensive, preliminary strategic tactical concept proposal to a Northwestern Sub Saharan nation. I had developed similar proposals for three other nations. In each case, I have been working with someone who has strong connections to government decision makers; but not with any preconceived disposition toward action. In the most recent case, my contact is a division of the Ministry of Tourism.

Nigeria, a few years ago, invested in the development of a Culture and Music festival which it could market globally. The problem with some post colonial nations is, they are addicted to seeking the help of postcolonial consultant intermediaries of European and North American multinationals, for expertise. The problem is those consultants do not have the expertise necessary to enable the success of such an undertaking.

The consensus is to invest in building grand hotels, great roads, and transportation; and tourists will come. Wrong, they just end up with choking foreign debt and no tourist.

Again, the African Tourism Board, can be the way forward for the Nations of Sub Saharan Africa to be able to monetize their most readily available natural resource, as previously stated.

African Tourism Board brings to those nations both internal and external subject matter experts, professional practitioners, industry resources and massive implementation capabilities; in a unified platform which can teach the leadership of the nations of Sub Saharan Africa how to successfully market their destinations and tourism assets, to the billions of ready, willing and able international tourist.

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African Tourism Board: The Human Right to Explore the Cape in the Eyes of Marriott

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Avukile Mabombo

The official launch of the African Tourism Board is only about two weeks away. On April 11 at 15.30 the Cape Town International Convention Centre Conference Theatre during World Travel Market Africa will be the venue where Africa becomes one tourist destination.

Cape Town is a good example where the Human Right to travel is so important. Avukile Mabombo, Group Marketing Manager, Protea Hotels by Marriott summarizes his love for Cape Town:

In a former age in South Africa, locals were boxed in, unable to explore their own country, limited to pockets of land within cities and rural areas. This, quite rightly, has changed, opening the curtain on a wealth of activities and experiences to be explored – a country for the people. There’s a rising interest among the black, middle class traveller to do just that. Of course, besides places of natural beauty, there are many places that preserve heritage, and it’s worthwhile checking them out.

From Robben Island to the Pass Office

Cape Town, as much as it seems to be a vibey holiday space, has just as much of a role in the country’s history. Fortunately, we’ve sought to redress the inequalities of the past and to turn them into opportunities for locals. We respect their sometimes-chilling place in memory, but we celebrate that we’re leaving that era back in the “dustbin of history”, to use a phrase once quoted by Leon Trotsky.

Robben Island: San Francisco, another global destination, may boast Alcatraz, the former prison, as a tourist attraction, but Robben Island’s place on our tourism itinerary is an iconic one for a different reason, being the place where Nelson Mandela, Robert Sobukwe, Kgalema Motlanthe, Neville Alexander, Mac Maharaj and Harry Gwala, as well as other political leaders were imprisoned, in addition to thousands of ordinary struggle foot soldiers. The rugged island dominating Table Bay is an essential one for heritage tourism. Just across the bay is the Breakwater Lodge in the heart of the V&A Waterfront, a former prison now operating as Protea Hotel in conjunction with the UCT Graduate School of Business, a reclaimed space within our city that’s engaging with the past by undergoing a renovation to place historic visuals and artifacts in display.

Back on land, it’s possible to visit many places that echo this historical journey. The Slave Lodge in Adderley Street, the Pass Office in Langa, the Amy Biehl Memorial in Gugulethu and other spots in Cape Town call for a meditative visit, perhaps a walking tour that allows for reflection.

Such neighborhoods themselves still remind us of the spacial disparities that existed then and that exist still, although innovative tourism entrepreneurs have spotted the opportunity to present a vibrant tourism offering in spite of those memories.

Giving the storytellers a voice

What makes the local tourism special is that you can speak to people now serving as tour guides for whom our heritage is their lived experience. They have first-hand accounts of what went on, who was involved and how we have managed to overcome as a society; their accounts are spine-chilling, relevant and meaningful, and it’s worth making the effort to chat to those storytellers whose oral histories echo our written ones.

Most importantly, reflecting on heritage as a part of the tourism experience enables us to hold a more balanced account of the future, acknowledging that the past is alive and that it has an impact on how we experience life in our growing metropolis. We don’t need to hide our heritage – in fact, we must shine a spotlight on it, even the shameful parts, so that we can tell our local and international visitors how we have grown, and just why we are optimistic that our spaces aren’t some kind of historical Chernobyl, Ukraine – a region closed off to the world following that catastrophic nuclear accident in the 80s. As catastrophic as our own history has been in many ways, we have learned how to adapt and appreciate our freedom, as well as the opportunity to tell those riveting stories and to keep our struggle heroes alive in memory.

Why not adventure into our heritage today? Your exploration translates into jobs for locals, economic benefits and transformation at its deepest roots.

For more information on African Tourism Board visit www.africantourismboard.com 

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African Tourism Board tackles visitor surety to keep Africa safe for visitors

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The official launch of the newly-founded African Tourism Board is only two weeks away, and the U.S.-based interim Chairman Juergen T. Steinmetz explained the organization’s commitment to keep Africa safe for visitors.

“Knowing weak points and confronting problems is the best approach.”

The African Tourism Board is working with Dr. Peter Tarlow to offer his decades of knowledge and workable approach to African members in the public and private travel and tourism industry.

ATB invited Dr. Tarlow to deliver a keynote address at the upcoming African Tourism Board launch event on April 11 during World Travel Market.

A variety of international speakers are on the impressive list of the launch event. ATB will be introducing an African-based president, while the US-based interim chairman Juergen Steinmetz will stay on as an advisor as he hands over leadership to the new president.

Among the speakers are Dr. Peter Tarlow, head of certified.travel, which had recently merged activities with eTN Corporation.

Dr. Peter Tarlow has been working for over two decades with hotels, tourism-oriented cities and countries, and both public and private security officers and police in the field of tourism security.

Tourism and More international staff includes some of the leading experts in the field. Dr. Peter Tarlow is a world-renowned expert in the field and a highly-published author.

Dr. Peter E. Tarlow is an internationally-recognized speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development. Since 1990, Dr. Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought.

Dr. Tarlow is currently consulting the travel security team for the Jamaica Ministry of Tourism.

Peter Tarlow has worked with numerous US government agencies including the US Bureau of Reclamation, US Customs, the FBI, the US Park Service, the Department of Justice, the Speakers Bureau of the US Department of State, the Center for Disease, US Supreme Court police, and the US Department of Homeland Security. He has worked with such US iconic locations as the Statue of Liberty, Philadelphia’s Independence Hall and Liberty Bell, the Empire State Building, St. Louis’ arch, and the Smithsonian’s Institution’s Office of Protection Services in Washington, DC.

Dr. Tarlow has been a keynote speaker for governors’ tourism conferences around the nation including those for Illinois, South Carolina, South Dakota, Washington State, and Wyoming.

He has addresses large-scale US government meetings for such agencies as:

  • The Bureau of Reclamation
  • The US Center for Disease Control
  • The US Park Service
  • The International Olympic Committee

On the international scene he has addressed conferences such as:

  • The Organization of American States (Santo Domingo, Dominican Republic, Panama City, Panama)
  • The Latin American Hotel Association (Quito Ecuador, San Salvador, El Salvador and Puebla, Mexico)
  • The Caribbean Chiefs of Police Association (Barbados)
  • The International Organization for Security and Intelligence – IOSI  ((Vancouver, Canada)
  • The Royal Canadian Mounted Police, Ottowa
  • The French Hotel Association CNI-SYNHORCAT (Paris)

Additionally, Dr. Tarlow is a featured speaker for numerous US embassies and with foreign tourism ministries around the world. For example, in his role as an expert in tourism security, he has worked with:

  • Vancouver’s Justice Institute  (2010 Olympic games)
  • The police departments of the state of Rio de Janeiro (2014 World Cup Games)
  • The Royal Canadian Mounted Police
  • The United Nation’s WTO (World Tourism Organization)
  • The Panama Canal Authority
  • Police forces in Aruba, Bolivia, Brazil, Curaçao, Colombia, Croatia, Dominican Republic, Mexico, Serbia, and Trinidad & Tobago

In 2013, the Chancellor of the Texas A&M system named him his Special Envoy. In 2015, the Faculty of Medicine of Texas A&M University asked Dr. Tarlow to “translate” his tourism skills into practical courses for new physicians. As such, he teaches courses in customer service, creative thinking, and medical ethics at the Texas A&M medical school.

In 2016, the international engineering firm Gannet-Fleming appointed Dr. Tarlow its Senior Security and Safety Specialist. Also in 2016, Governor Gregg Abbot of Texas named Peter as the Chairman of the Texas Holocaust and Genocide Commission. As such, he has wide experience in dealing with protest marches and other public events that touch upon that theme.

Dr. Tarlow organizes tourism security conferences around the world, including the International Tourism Safety Conference in Las Vegas along with conferences in St. Kitts, Charleston (South Carolina), Bogota, Colombia, Panama City, Croatia, and Curaçao.

He lectures and trains tourism professionals and security personnel in multiple languages on a wide range of current and future trends in the tourism industry, rural tourism economic development, the gaming industry, issues of crime and terrorism, the role of police departments in urban economic development, and international trade. Some of the other topics about which he speaks are: the sociology of terrorism, its impact on tourism security and risk management, the US government’s role in post terrorism recovery, and how communities and businesses must face a major paradigm shift in the way they do business.

Dr. Tarlow publishes extensively in these areas and writes numerous professional reports for US governmental agencies and for businesses throughout the world. He has been asked to be an expert witness in courts throughout the United States on matters concerning tourism security and safety, and issues of risk management.

As a well-known author in the field of tourism security, Dr. Tarlow is a contributing author to multiple books on tourism security, and he publishes numerous academic and applied research articles regarding issues of security including articles published in The Futurist, the Journal of Travel Research, and Security Management. His wide range of professional and scholarly articles include subjects such as: “dark tourism,” theories of terrorism, economic development through tourism, and religion and terrorism and cruise tourism. Dr. Tarlow also writes and publishes the popular on-line tourism newsletter Tourism Tidbits read by thousands of tourism and travel professionals around the world in its English, Spanish, and Portuguese language editions.

Among the books that Dr. Tarlow has authored are:

  • Event Risk Management and Safety(2002).
  • Twenty Years of Tourism Tidbits: The Book (2011)
  • Abordagem Multdisciplinar dos Cruzeiros Turísticos (co-written 2014, in Portuguese)
  • Tourism Security: Strategies for Effective Managing Travel Risk and Safety (2014)
  • A Segurança: Um desafío para os setores de lazer, viagens e turismo, 2016 published (in Portuguese) and republished in English
  • Sports Travel Security (2017)

At numerous universities around the world, Dr. Tarlow lectures on security issues, life safety issues, and event risk management. These universities include institutions in the United States, Latin America, Europe, the Pacific Islands, and the Middle East. He earned his Ph.D. in sociology from Texas A&M University and also holds degrees in history, in Spanish and Hebrew literatures, and in psychotherapy.

Dr. Tarlow has appeared on national televised programs such as Dateline: NBC and on CNBC and is a regular guest on radio stations around the US. He is the recipient of the International Chiefs of Police highest civilian honor in recognition for his work in tourism security.

Peter is a founder and president of Tourism & More Inc. (T&M). Tourism & More recently joined forces with the eTN Corporation under certified.travel.

He is a past president of the Texas Chapter of the Travel and Tourism Research Association (TTRA), and Dr. Tarlow is a member of the International Editorial Boards around the world.

For more on the African Tourism Board and the launch event in Cape Town on April 11, visit africantourismboard.com.

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