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IMEX Policy Forum puts future city development front and center

March 21, 2019 by Forimmediaterelease

Policy makers from national and regional governments worldwide will explore The Business of Placemaking with leading business events industry professionals at this year’s IMEX Policy Forum.

This year the annual Forum will take place at the InterContinental Hotel Frankfurt on Tuesday 21 May, the first day of IMEX in Frankfurt 2019.

The IMEX Policy Forum is where the business events world and public policy makers annually connect and share insights into how events such as conferences, meetings and incentive travel can make a major contribution to national and regional economies.

The enormity of this contribution has now been quantified. According to the Global Economic Significance of Business Events, the first ever worldwide study from the Events Industry Council (EIC) and conducted by Oxford Economics, the direct spend of the meeting and event industry worldwide in 2017 was more than US$1.03 trillion, matching the consumer electronics sector in size.

Leveraging the link between business events and the innovation economy

All participants have the opportunity to visit the IMEX exhibition in the morning. In the afternoon, invited ministers and senior political representatives will take part in a national government discussion in collaboration with the United Nations World Tourism Organization (UNWTO) chaired by Martin Sirk of Sirk Serendipity. At the same time Professor Greg Clark CBE, the world-renowned advisor on cities will facilitate a city workshop specifically designed for local, municipal and regional policy makers and destination representatives, exploring ‘business meetings and the innovation economy.’

Analyzing the business opportunity for urban placemaking

The Business of Placemaking will be put into the spotlight when the keynote speech is presented by Dr Julie Grail, a leading expert and commentator on partnership and place management and a special adviser on Business Improvement Districts at the Institute of Place Management at Manchester Metropolitan University. Julie, who has been involved in managing places for two and a half decades, has in recent years worked on international assignments in Australia, New Zealand, South America, Europe and the United States.

New this year, the interactive Leadership Discussion will feature an invited panel who will present case studies from the perspective of political, urban planning and destinations stakeholders who have all played influential roles in placemaking success stories. The discussion will be moderated by leading business journalist and media advisor Ursula Errington and will provide plenty of opportunity for everyone present to contribute to the discussions.

Each year the political representatives who take part acclaim the event, saying how valuable it is to learn from their peers in other countries and from the meetings industry experts about the benefits to economic development and business tourism that investment in business events can bring.

Carina Bauer, CEO of the IMEX Group commented; “Placemaking is a concept that’s long been understood and embraced by some city planners and developers alike but now the meetings and events industry understands the power and importance of being part of these conversations. This year’s agenda reflects what feels like a tipping point: a recognition that the business events industry can – and should – speak up to influence any city planning or placemaking decisions. This year’s Forum will guide by example and show the way. With its new format everyone can contribute fully to a lively discussion and gain valuable insights from the case studies.”

Organized under the auspices of the Joint Meetings Industry Council (JMIC), the IMEX Policy Forum’s advocacy partners are Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, The Iceberg and UNWTO. The Forum is sponsored by Turisme de Barcelona, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Messe Frankfurt and the Meetings Mean Business Coalition.

Travel News | eTurboNews

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Brazil announces visa-free entry for US, Canadian, Australian, and Japanese citizens

March 19, 2019 by Forimmediaterelease

Brazil is open for you! The Brazilian Government announced that Brazil would allow visa-free entry for citizens of The United States, Canada, Australia, and Japan, effective in 90 days (June 17th). Until then, the current e-visa will be required.

Citizens of those countries wishing to visit Brazil will no longer need to apply or pay for a visa. They will be able to stay in Brazil for 90 days from the date of first entry in the country, extendable for an equal period, provided that it does not exceed one hundred and eighty days, every twelve months, counted from the date of the first entry into the Country.

These developments come as part of a series of measures that Brazil has taken to facilitate visitor access to the country. Last year, the government launched an e-visa platform through which travelers could apply for visas with more efficiency and ease.

Brazil has already seen extremely positive results with an increase of about 35% in the visa application in less than a year since implementing e-visa. These four countries are considered strategic for the development of tourism in Brazil.

According to the Foreign Ministry, in 2017, 169,910 visas (either for business, tourism or transit) had been issued to citizens of the four countries. With the implementation of e-visa, the number rose in 2018 to 229,767.

“This is one of the most important achievements of the Brazilian tourism industry in the last 15 years and we are confident that it will be extremely beneficial to the country,” said Marcelo Alvaro Antônio, Minister of Tourism. “This decision of the Brazilian government proves that we are living a new moment and that tourism is being seen as a vector of economic and social growth of the entire nation. This is the first step; we still have much to celebrate,” explained Minister Antônio.

“The United States was very receptive to the issuance of electronic visas. The World Tourism Organization says that when adopting an electronic visa, visa issuance increases by 25%, so we have exceeded that mark,” said Teté Bezerra, president of Embratur (Brazil’s Tourism Board, a federal agency and part of the Ministry of Tourism).

Now, with a strong Dollar and dozens of daily flights, experiencing Brazil is just a matter of desire and grabbing a plane. From the Amazon in the North to the wines in the South; from the exotic Pantanal in the Midwest to the lush beaches of the Northeast; amazing cities like Rio de Janeiro, São Paulo, Salvador and hundreds of hidden gems are just a few hours away.

Travel News | eTurboNews

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