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Reimagining tourism for the future

March 22, 2019 by Forimmediaterelease

In the last decade or so, tourism has positioned itself as a critical variable in the development planning space and the development discourse globally. Today businesses, governments, international organizations as well as NGOs have established, or are establishing programs, initiatives and programs to facilitate tourism for development. Academic institutions have also been introducing, organizing or reorganizing ‘tourism’ as an important element of their curriculum. The University of the West Indies is no exception. Through its many courses, centers and institutes, the UWI has been preparing our Caribbean nationals for the expanding opportunities and benefits being presented by the growth of the tourism sector. But we have much more to do.

Tourism and Development

According to the UNTWO, WTTC, CTO, PATA and several other regional and global institutions, tourism has been recognized as that force, which accelerates human development, social and economic inclusiveness, increased entrepreneurship and self-employment, the generation of decent work, environmental sustainability and also support regional integration.

Indeed, the contribution of tourism to both national and regional development continues to be enormous and I dare say unmatched. Firstly, tourism is linked to the notion of a sustainable economy in several ways. The economic indicators show that Caribbean is the most-tourism dependent in the world, tourism is the main economic sector in 16 out of 28 Caribbean states and the total contribution of tourism to employment in the Caribbean is estimated at 2.4 million jobs according to the World Travel and Tourism Annual Report for 2018. In Jamaica tourism employs one in every four persons.

Beyond direct employment tourism and hospitality there are vast indirect opportunities for supplying inputs to tourism enterprises catering to the visitor experience in areas such as accommodations, food and beverage, cultural and creative arts, entertainment and recreation, agriculture, manufacturing, banking and finance and foreign exchange.

Tourism is also linked to the preservation of heritage and culture through the concept of experiential tourism. Most tourists travel to have authentic experiences that require that they partake in activities and consume and acquire products/goods that are indigenous to the countries they travel. Tourism thus helps to preserve natural and cultural resources while generating revenues and incomes for local populations.

To unlock the potential of tourism to contribute to inclusive growth and development our main focus at the Ministry of Tourism is to find innovate ways to reduce economic leakage in the tourism sector and to improve retention. This mandate is already being executed through our Linkages Network which has been coordinating policies and strategies designed to strengthen linkages with other sectors of the economy particularly the agricultural and manufacturing sector, strengthen the benefits derived from the industry by local residents and communities and promote broader participation by nationals.

We however recognize that the competitiveness 0f the Caribbean destinations will significantly rely on how well we prepare our people for the emerging opportunities. If Caribbean destinations are to remain globally-competitive and increase their share of the global tourist market, we must find ways to unlock new sources of competitiveness and comparative advantage.

Traditionally the tourism sector has enjoyed one of the highest rates of labor mobility of any segment of the economy. However, many of the opportunities taken up by our citizens are those that require low skill and offer limited prospect for economic mobility. This fact is largely attributable to the fact that the majority of the tourism-related jobs are deemed to require low to medium-level technical skills. The global tourism market is however becoming increasingly differentiated and segmented. Consequently, the continued growth of Travel & Tourism in the region will depend on the right people with the right skills being available to meet this demand for additional human capital. And we at the MOT have been working to create a paradigm shift in the local tourism space which will see our citizens accessing more substantive jobs and I will discuss this some more in a minute.

Many trends are impacting the skills needed to perform competently in tourism-related jobs such as digitalization and virtualization, the need for sustainable behaviors & practices, the growth of non-traditional segments, the changing demographics of international travelers (more youthful, more specific), changing lifestyles and consumer demands and the need for data-driven policies. Technology has had a significant impact on tourism-related employment as well as supporting and changing how services are delivered. While technology has downgraded certain skills in the tourism sector it has upgraded other skills, particularly in the areas of marketing, information and communication. Caribbean destinations must recognize the differing preferences of a new generation of younger travelers and the growing importance of online services and marketing, especially through mobile internet. The future of tourism lies in the manipulation and exploitation of ICT capabilities such as big data, big data analytics, machine learning, blockchain technologies, the Internet of Things, robotics etc. We thus need to urgently capitalize on the opportunities for high-skilled employment that are being generated in the ICT-related fields in tourism.

The growth of non-traditional markets in Europe, Asia and Central America will require increased focus on cultural studies and the development of competencies in various foreign languages. The increased focus on data-driven policies to better understand the emerging needs of markets, to analyze trends and to predict future patterns means that tourism development strategy must increasingly emphasize research-based skills. The evolving tourism market will require modern managerial skills that can drive performance improvements in the sector by raising productivity through better staff planning and scheduling, employing new technology and improving employee motivation, thereby reducing staff turnover. Most importantly , we must equip our citizens with the competitive business management and marketing skills that are required to operate successful tourism enterprises in this globalized era.

In the current dispensation, the hospitality sector has to contend with negative perceptions of low wages and the lack of career opportunities beyond entry-level jobs. Studies have found that many university students have a peripheral view of tourism. There is oftentimes scarce information and misconceptions about the skills required as well as the opportunities for career development. National governments must take a lead in developing a long-term workforce development strategy. Ideally, such a strategy would be developed within the broader context of improving the industry’s competitiveness and sustainability, since the increasing demand for skilled labor will continue to present a major challenge in all countries. It is highly recommended that strategies and their implementation should be carried out with the private and education sectors and embrace agreed-upon commitments from the industry.

A robust institutional framework is needed to determine the education and training policies and programs that will support a more attractive labor market and business environment in tourism which will allow the industry to maintain a sufficient and highly-qualified workforce and hence support the enhancement of productivity in the industry. My view is that while formal qualifications are not always required in tourism, their existence, and a widely available opportunity to obtain qualifications and competency development in tourism may contribute to raising the prestige of the occupation and the sector in general.

A study by the WTTC revealed that Travel & Tourism’s human capital challenges are significantly higher than those faced in other sectors with most countries in study projecting to face a talent ‘deficit’ or ‘shortage’ in Travel & Tourism over the next ten years. Talent development will also prevent many high-skilled positions from being filled by migrant workers. Both public and private sector are thus encouraged to act now to address the anticipated talent shortage.

Given the robust nature of UWI’s tourism portfolio which was recently expanded with the recent launch of the region’s first Global Tourism Resilience and Crisis Management Centre, here at UWI, changes in the tourism space, new instruction technologies, the ever diversifying nature of tourism, it is time for the UWI to reimagine its tourism portfolio and consolidate its programs, courses, institutes, centers, etc. under one roof here in one of the Caribbean’s mecca of tourism (Montego Bay) with the establishment of a school or a faculty of Tourism.

Indeed, UWIs global recognition as a powerful intellectual institution will position the UWI to make an even more substantive contribution to the development of the region through such a Faculty or School. Certainly, this effort would have my support, and, although I cannot speak for my Caribbean counterparts, I am more than certain it would also have the support of the government of the region. More specifically, in keeping with the mandate of the administration that I am apart of, I reiterate my commitment to promoting a sustainable tourism product that advances the well-being of local communities and that incorporates more local talent in the delivery of tourism services.

Travel News | eTurboNews

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Club Travel Corp. welcomes former Travelex head honcho

March 21, 2019 by Forimmediaterelease

Kananelo Makhetha will assume the role of Club Travel Corporate Chief Executive on April 1, 2019 based at Club Travel Corporate’s Johannesburg office.

Makhetha is a seasoned travel and tourism leader with broad executive experience in private, governmental, and industry bodies.

“We are delighted to welcome Kananelo as CEO of Club Travel Corporate,” said Wally Gaynor, Managing Director of the Club Travel Group. “Club Travel Corporate has experienced phenomenal growth in a relatively short amount of time and Kananelo will help steer the division towards our target of 15% share in the South African corporate travel market, in the next five years. Kananelo is known for his driven, fair and honest leadership style; as such he is ideally fitted to the Club Travel DNA.”

Kananelo is an accomplished leader who brings more than twenty years of executive management experience in travel and tourism, most recently as Chief Executive Officer of Travelex Africa where he oversaw the leadership and management of operations in South Africa and Sub-Saharan Africa since 2014. Prior to joining Travelex, he was Managing Director of BCDTravel from 1996 to 2014 where he was responsible for the strategic direction of the company.

In addition to his roles in the private sector, Kananelo was a member of the South African government’s ministerial task group for tourism sector transformation (2002), a past president of ASATA (1998 – 2001), and a past board member of South African Tourism.

“Club Travel Corporate is a world-class company on an important mission to bring high quality and affordable travel management services to South African businesses. I’m excited to be joining one of the most decorated and innovative brands in African corporate travel management,” said Kananelo Makhetha.

Travel News | eTurboNews

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IGLTA Foundation’s new NYC think tank to address key issues in LGBTQ+ Tourism

March 21, 2019 by Forimmediaterelease

The International LGBTQ+ Travel Association Foundation (IGLTAF) inaugural Leadership Think Tank will unite top executives from LGBTQ+ welcoming destinations around the globe at Google during IGLTA’s 36th Annual Global Convention in New York City this April. The invitation-only discussion will focus on responsible tourism through the lens of LGBTQ+ welcoming travel and is presented with support from Miles Partnership and Google.

“IGLTA strives to continuously drive the conversations around LGBTQ+ travel to reflect our ever-evolving industry,” said IGLTA President/CEO John Tanzella. “We’re proud that IGLTAF has assembled for this important dialogue such an influential group of industry veterans from destinations and organizations that value our LGBTQ+ travel community.”

The Leadership Think Tank, organized in collaboration with NYC & Company and NYU’s Jonathan M. Tisch Center of Hospitality, will include leaders from Destination Canada, Los Angeles Tourism & Convention Board, Cape Town Tourism, Destination DC, Italy National Tourist Board, Visit Dallas, Destination Niagara USA, Bermuda Tourism Authority, Discover Puerto Rico, Embratur (Brazil), Visit California, Milano Smart City Association, Greater Boston CVB, Destinations International, Tourism Madrid, Guam Visitors Bureau, U.S. Travel Association, Greater Fort Lauderdale CVB, Barcelona Tourism, Visit Salt Lake City, Thailand Tourism, and Greater Miami CVB.

“Accepting a seat at the leadership table during this invitation-only roundtable is important to affirm Bermuda’s position as a welcoming destination to all travelers, including the LGBTQ+ visitors,” said Kevin Dallas, CEO of the Bermuda Tourism Authority. “We applaud the IGLTA Foundation’s role in convening such diverse destinations to discuss critical issues facing the industry.”

A white paper from the session will be provided to the trade press and IGLTA’s global membership that focuses on five topics:
• Addressing issues of destination overcrowding as it impacts LGBTQ + travelers
• Analyzing the differences between LGBTQ+ travel niches and integration of LGBTQ+ travelers into the “mainstream”
• Diversifying LGBTQ+ products and services
• Examining cultural perspectives that impact LGBTQ+ tourism
• Discussing the challenges facing LGBTQ+ business owners in emerging destinations

“It’s a privilege to work with IGLTAF and to be a part of this special event, which is pondering some of the key forward-looking issues facing travel and tourism,” said U.S. Travel Association President/CEO Roger Dow. “This will be a terrific lineup engaging one of the most valuable practices we can undertake as an industry: anticipating and planning for challenges, which will better enable us to sustain our strength as an economic engine and job creator.”

Daniela Wagner, Group Business Development Director, Jacobs Media Group & Director EMEA, Pacific Asia Travel Association, and Fred Mayo, MBA, PhD, CHE, CHT, Founder, Mayo Consulting Services and Clinical Professor of Hospitality and Tourism Management, Jonathan M. Tisch Center of Hospitality, NYU, will co-moderate the Leadership Think Tank.

The 36th Annual IGLTA Global Convention would not be possible without the generous support of our convention sponsors: Presenting Level – NYC & Company, Delta Air Lines, Disney Destinations©, Italian National Tourist Board; Official Level – AIG Travel, Inc., Airbnb, Guam Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, Italian National Tourist Board, Malta Tourism Authority, Visit Philadelphia®; Conference Level – Inprotur Argentina, Visit Britain, VisitDallas, International Experience Canada/Government of Canada, Las Vegas Convention and Visitors Authority, Miles Partnership, Q.Digital, Visit St. Pete/Clearwater, Visit West Hollywood.

Travel News | eTurboNews

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Africa Tourism is hot: WTTC and the African Tourism Board are on it

March 21, 2019 by Forimmediaterelease

Africa Tourism is hot right now. Overlooked in the past, the tourism potential of the African continent is now becoming visible.

The first African Tourism Board (ATB) is about to be launched in Cape Town during the upcoming World Travel Market Africa in South Africa on April 11 with a list of impressive speakers, ministers, private industry leaders, and stakeholders attending.

A week before the ATB launch in Cape Town on April 11, the World Travel and Tourism Council (WTTC) is getting ready for their annual summit in Seville, Spain. With a price tag of $4,000 for a delegate to attend the summit, WTTC is catering to the hundred largest companies in the travel and tourism industry.

Keynote speaker at the summit is none other than former US President Barack Obama who is getting paid an enormous amount of money to share his views on tourism with WTTC CEO Gloria Guevara.

In Cape Town at the African Tourism Board launch, former UNWTO Secretary General Dr. Taleb Rifai is paying his own way, and so are a number of tourism celebrities and stakeholders from both larger and smaller entities. They want to show their excitement and support for the new African Tourism Board and the potential Africa has for new tourism developments. It’s free to attend the African Tourism Board launch event.

In the last 7 days, the news on tourism growth and potential for African destinations couldn’t have been better and must have come as a surprise for many.

WTTC issued one press release after another on their research reports for Africa. eTN received such releases not only from WTTC but also from ministers, embassies, and tourism boards showing their pride and maybe their surprise and encouragement.

African Tourism Board interim Chairman Juergen Steinmetz, who is also CEO of the eTN Corporation, owner of eTurboNews, which is a media partner for WTTC, applauded Gloria Guevara, CEO of WTTC, for putting Africa in the spotlight for the world’s largest travel and tourism companies.

  • WTTC: Travel and Tourism is Zambia’s 2018 fastest-growing national economic sector
  • WTTC: South Africa Africa’s largest Travel & Tourism economy in 2018
  • Botswana tourism now accounts for one in seven dollars in the…
  • Ethiopia records biggest growth of Travel & Tourism in the world
  • Kenya Travel & Tourism exceeding global and regional levels in 2018

To attend the WTTC summit, click here; to attend the ATB launch, click here.
Anyone attending both events should indicate this on the African Tourism Board launch registration to receive additional extensive visibility.

Travel News | eTurboNews

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WTTC: Travel and Tourism is Zambia’s 2018 fastest-growing national economic sector

March 20, 2019 by Forimmediaterelease

The World Travel and Tourism Council (WTTC) is getting ready for its Annual Summit in Seville next month, and Africa will be happy.

Report after report is confirming enormous growth potential for the African Travel and Tourism industry.

Alongside WTTC’s good numbers, a new initiative spearheaded by the eTN Corporation is the African Tourism Board which will launch on April 11 at an ATB Conference in Cape Town, South Africa.

“This all confirms the important role Africa has established globally,” said eTN President and Interim African Tourism Board Chairman Juergen Steinmetz.

Travel and Tourism is Zambia’s 2018 fastest-growing national economic sector, contributing US$1,846.9MN (ZMK19.4 billion) to national economy, reported WTTC, and 318.9 thousand jobs to the Zambian economy in 2018 while posting a +6.3% Gross Domestic Product (GDP), making it the fastest and bullish economic sector in the country.

International visitors alone spent ZMK8.4 billion representing 8.3% of the total Zambian exports, and in terms if spending characteristics the leisure sectors account for a total of 38% while business was at 62%. Domestic spending on tourism and travel stood at 47% while international spending was 53%. The industry is estimated to create a total of 464.6 thousand jobs in 2019 with an estimated 1.1million expected international visitors in 2019.  This is according to the World Travel and Tourism Council’s annual review of the economic impact and social importance of the sector released this month.

Tsogo Sun Garden Court Hotel Kitwe Zambia – Photo courtesy of Garden Court Kitwe Management

WTTC is an international non-governmental organization which represents the Travel and Tourism private sector globally with over 170 membership that includes CEOs, chairmen, and presidents of the world’s leading Travel and Tourism businesses from across the globe covering all industries. The organization works to raise awareness of Travel and Tourism as one of the world’s largest economic sectors, supporting one in 10 jobs (319 million world wide and generating 10.4% of the world GDP in 2018).

The World Travel and Tourism Council is the global authority on the economic and social contribution of Travel and Tourism. The organization promotes sustainable growth for the Travel and Tourism sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Together with Oxford Economics an international consulting firm headquartered in Oxford United Kingdom and prides itself as a global leader in forecasting and quantitative analysis, produces annual research that shows Travel and Tourism to be one of the world’s largest sectors. WTTC has been producing comprehensive reports quantify, compare and forecast the economic impact of Travel and Tourism on 185 economies around the world for nearly 30 years. In addition to individual country fact sheets, and fuller country reports, WTTC produces a world report highlighting global trends and 25 further reports that focus on regions, sub-regions and economic and geographic groups.

Commenting on this extraordinary data by WTTC, Zambia’s celebrated tourism pundit Dr. Percy Ngwira stated that WTTC has revealed something that needs thorough reflection and validation in line with Zambia’s national data produced relevant national competent institutions. He was, however, quick point out that the travel and tourism sector in Zambia has indeed being growing arguably so in the past five years owing to the current governments implantations of conducive policy and commitment to develop the sector.

According to the Zambia’s Minister of Tourism and Arts Charles Banda who is also UNWTO Executive Council Chair the current Zambian government has recognized prioritized the tourism and placed it as the second most important economic sector in the country that is poised to play  a significant  role in the country’s economic emancipation towards the achievement of Zambia’s  national Vision 2030, which aims to transform the country  into a prosperous middle income nation by the year  2030 and to create a new Zambia which is a strong and dynamic middle-income industrial nation that provides opportunities for improving the well-being of all, embodying values of socio economic justice.

Recently Zambia has witnessed growing investment in the tourism sector, many new hotels have been built including Hilton Hotel group that opened a $100m luxury 20-floor mixed-use Hilton Garden Inn hotel in the Zambian capital Lusaka in 2018.

The Zambian copper rich region located near the Democratic Republic of Congo also had a new state of art hotel by Tsogo Sun of South Africa Garden Court Kitwe that was open late last year.

eTN is a media partner for WTTC.

Travel News | eTurboNews

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LGBT Hawaii supports Lesbian Tourist and today’s U.S. Supreme Court Ruling

March 19, 2019 by Forimmediaterelease

LGBT Hawaii thanked lesbian couple Diane Cervelli and Taeko Bufford from California for standing up for what is decent and right. “It makes a difference to all our LGBT visitors and for the travel and tourism industry and for our State as a whole. We welcome LGBT visitors with open arms”,  said Scott Foster of LGBT Hawaii.

LGBT Hawaii issued a statement today applauding today’s ruling by the US Supreme Court that rejected the appeal of a Hawaii Bed and Breakfast owner who denied renting a room to a lesbian couple.

Their decision upholds an earlier Hawaiian State court ruling that found the Aloha Bed & Breakfast in Hawaii Kai violated Hawaii’s anti-discrimination law by denying the couple a room because of the owner’s religious beliefs. B&B owner Phyllis Young had admitted during the Hawaii court proceedings that she turned the women away because she believed that LGBT relationships were “detestable” and “defiled the land.”

California couple Diane Cervelli and Taeko Bufford were represented by Lambda Legal, a nonprofit LGBTQ rights organization.

Scott Foster of LGBT Hawaii said: There is no room for discrimination in Hawaii. Hawaii is an open and tolerant rainbow society ruled by the spirit of Aloha. We welcome every visitor, regardless where they are from, and regardless of their sexual orientation. We’re pleased with the decision of both the Hawaii and U.S. Supreme Court.

Here is what happened: In 2007 a Lesbian couple Diane Cervilli and Taeko Bufford visited the Aloha State of Hawaii and booked a room at the Aloha Bed & Breakfast in Honolulu.

The owner of the B&B Phyllis Young refused to rent a room to the couple claiming a conflict with her religious belief.  The couple went to court and a Hawaii State court ruled that Young ran afoul of Hawaii’s public accommodation law, which among other things bars discrimination on the basis of sexual orientation.

Young took the case all the way to the U.S. Supreme Court. The highest court in the United States handed a defeat on Monday to a bed and breakfast owner in Hawaii who turned away the lesbian couple. Litigation will now continue to determine what penalty Young might face.

SOURCE: www.lgbthawaii.com 

Travel News | eTurboNews

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