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American Tourist Kidnapped in Uganda: African Tourism Board in action with expert Dr. Peter Tarlow

April 3, 2019 by Forimmediaterelease

Not only leopards were roaming Queen Elizabeth National Park today, but criminals who kidnapped an elderly American tourist in the park today, and put the well-organized travel and tourism industry in Uganda on edge.

The Uganda Ministry of ICT & National Guidance issued this statement:

Yesterday, Tuesday 2nd April 2019 four armed men not yet identified between 5,00pm and 7,00pm staged an ambush and kidnapped an American Tourist with his Ugandan driver near Katoke gate in the Queen Elizabeth National Park.

Four other four tourists who were left abandoned and unharmed later contacted the base (lodge) and were quickly moved to safety.

A joint operation by the Uganda Police, Uganda Peoples Defense Forces (UPDF) and Uganda Wildlife Authority Game Wardens is underway to locate and rescue them.

The priority at this point is to locate, rescue and bring them back safely.

eTN talked to Lilly Ajariva. She is a Ugandan conservationist and tourism expert. She is the Chief Executive Officer of the Uganda Tourism Board, the Ugandan government agency that is charged with promoting the country as a tourism destination. She was appointed to that position on 10 January 2019.

When asked why an American Tourist was picked by the kidnappers, Ms. Ajarova thinks the selection was based on the age and not the nationality.

eTN reached out to Dr. Peter Tarlow, head of safertourism.com 

Dr. Peter Tarlow

Dr. Peter Tarlow is also the security and safety expert for the newly-founded African Tourism Board and will be speaking at their launch event in Cape Town next week. Peter is scheduled to meet with UTB CEO Lilly Ajarova to discuss any assistance the Africa Tourism Board can give in this situation.

Dr. Tarlow told eTurboNews: “The tragic kidnapping that recently occurred in Uganda should not be seen as indicative of overall safety in Uganda.

“Very much to the contrary, Uganda has been known over the decades to be a safe and secure destination. Unfortunately, there are bad people in every part of the world and travel implies risk.

“However, Uganda cannot afford to rely on its recent past but must show the world what it is doing in the future.

“Despite the fact that the situation is very fluid and the facts, at midnight Uganda time is still unclear, there are a number of things that Uganda can do immediately and in the short and long term to mitigate the damage to its reputation.

“These suggestions come from my long-term work with Aruva after the Natalie Holloway case and with kidnapping issues both in Mexico and in Latin America.”

With limited data, the African Tourism Board security expert suggests the following, and as more data becomes apparent, additional information will be provided.

We urge Uganda Tourism Officials to:

1)  Tell the truth. Under no circumstance, minimize, become defensive or refuse to accept the severity of the situation. Do not lie to reporters.

2)  Have one person be the tourism spokesman or woman and funnel all information through that person.

3)  If the information is not yet known, state that facts and then state that there will be regularly-scheduled updates. Give specific times and locations.

4)  Have the military of a police officer standing next to the spokesperson to indicate that this is a serious matter.

5)  Make sure that it is clear that the government is working with all foreign embassies and updating them on a regular basis.

6)  Indicate that Uganda is working with the visitors’ families and will do everything that is needed to help the family.

7)  Announce that there is a special unit at work (assuming this unit exists) that deals with hostage rescue and recovery. If it does not exist, then contact friendly foreign governments that have experience in this matter.

We hope for the short term that Uganda:

1)  Announces that the country is doing an update on its risk management.

2)  Gets articles in the media that speak about Ugandan positives.

3)  Indicates that the perpetrators will be found and that they will suffer the full consequences of the law.

4)  Opens a foreign visitor hotline so that all visitors can get up-to-date information.

5)  Announces that the Ugandan tourism police will be opening (or strengthening) their tourism police unit and that they will receive additional training.

6)  Make it clear that Uganda tourism is working with international boards such as the African Tourism Board  (ATB) and that there will be exchanges of information between the African tourism bureaus through the ATB.

Juergen Steinmetz, the interim chair of the African Tourism Board, said: “We are standing by to assist Uganda and are in touch with UTB and our security expert Dr. Peter Tarlow. We will be meeting with Lilly next week in Capetown and hope this crime will be resolved at that time and that our fellow American tourist is returned safely. I am confident Dr. Tarlow can be of great assistance to Uganda Tourism and for the African continent when it comes to safety and security.”

More information on African Tourism Board: www.africantourismboard.com
More information on Safer Tourism: www.safertourism.com

Travel News | eTurboNews

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Hyatt Regency Cologne says no to President Obama after WTTC Summit Seville

April 3, 2019 by Forimmediaterelease

U.S. President Barak Obama is on a tourism trip. Today he is expected to be the star participant at the World Travel and Tourism Council Annual Summit 2019 in Seville, Spain.

On Thursday the popular former president is on his way to the Hyatt Regency Hotel in Cologne. Mark Hoplamazian, CEO of Hyatt is listed to be a participant at today’s WTTC Summit and most likely would love to make sure the president could enjoy the presidential suite at the four-star Hotel in Cologne Deutz.

Unfortunately, not even the CEO is able to arrange this for the popular former US president,  since the suite is fully booked and occupied until April 30, according to sources at Hyatt.

The hotel is known for an unobstructed view of the famous Cologne Cathedral from Rhine River Facing rooms and junior suites, however. The Hyatt Regency is in a short walk over a pedestrian bridge crossing River Rhein to the Cathedral and the Roman museum are in walking distance from the hotel.

President Obama will be a speaker at the World Leadership Summit in Cologne on Thursday at the Cologne Lanxess Arena. This is a public event, and tickets are available from 85,55 EUR bis 206,30 EUR plus a number of VIP tickets for EURO 5,000.00 that includes a dinner with the president.

According to local media reports the event in Cologne sold 10,000 tickets so far, but there are 5,000 tickets still available.

The former president will meet her half-sister Auma. She studied in Heidelberg and speaks German.

From Cologne, the president will move on to Berlin and will be answering questions by your people on Saturday in a town-hall meeting.

Travel News | eTurboNews

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D.R. Congo: African Tourism Board is a place to be according World Heritage Kahuzi-Biega National Park

April 3, 2019 by Forimmediaterelease

The African Tourism Board welcomes Kahuzi Biega National Park as a new member. The Kahuzi-Biega National Park is a protected area near Bukavu town in the eastern Democratic Republic of the Congo. It is situated near the western bank of Lake Kivu and the Rwandan border.

“The African Tourism Board is a place to be, we have been undercover for long. When you search for Congo tourism, all you hear is information about Virunga or news about poacher. We want to make a difference. Let’s unite our efforts to promote the African tourism industry.”

These are the word by De Dieu Bya’Ombe, director of the Kahuzi Biega National Park.

He explains on his membership information:

Kahuzi-Biega National Park is home to more species of mammals than Any Other Site Albertine Rift. It is the second major MOST website in the area for Both endemic species and in terms of species richness. The park HAS 136 species of mammals, Including the eastern lowland gorilla is the star and 13 other primates like chimpanzees Including endangered species, red colobus monkey, and monkeys L’Hoest and Hamlyn.

• Other extremely uncommon species of the forests of eastern DRC are present aussi Such As the giant genet ( Genetta victoriae ) and aquatic genet ( Genetta piscivora ). Characteristic mammals of the central African forests aussi live in the park as the forest elephant, forest buffalo, giant forest hog and the bongo.

• The KBNP Is located in significant year endemism zone (Endemic Bird Area) for birds APPROBATION by Birdlife International. The Wildlife Conservation Society HAS compiled a list of birds to the park in 2003 with 349 species Including 42 endemic.
• Similarly, the park aussi Was Recognized As a diversity center for plants by IUCN and WWF in 1994 with at least 1,178 species listed in the high altitude area, the lower portion still remaining in inventory.

• The park is one of The Few sub-Saharan African websites Where flora and fauna transition from low to high altitude is observable. It included courses, in fact, all of the forest vegetation from 600 m to more than 2600 m, bass Moist Forest and medium altitude forest sub mountain up montane forest and bamboo. Above 2600 m to the top of Kahuzi Biega and mountains, Has Developed montane vegetation heather harboring endemic plant Senecio kahuzicus.

• The park houses aussi Generally, not Widespread vegetation Such As swamps and altitude bogs and swamp forests and riparian areas are waterlogged at all altitudes.
Due to all above specificities of the Kahuzi – Biega national park, we are looking forwards to develop eco-tourism activities and sustainable conservancy concept which are going to inspire the next generation.

Kahuzi Biega is a world heritage site created in 1970 for the main purpose of protecting low land gorillas. Kahuzi-Biega National Park is divided into two zones connected by a narrow corridor: Rainforest Mountain (Afro-montane forest gold) on one hand, and the lowland rainforest (Guinea-Congo Relatively wet) on the other hand.

It is a scarce African region where the transition entre thesis two kinds of rain forests remained largely intact. So far, over 1178 plant species have been recorded at high altitude, making it the third Albertine Rift website in terms of species richness partner after the Virunga National Park in DRC and the Bwindi Impenetrable Forest in Uganda. For cons, the lowland flora is still little known. The inventory of species endemic to the Kahuzi-Biega National Park is far from full, and we Even Discovered Many new species Belonging Mainly to the families of Balsam Orchidaceae & Purple Spurge, Araliaceae, Anacardiaceae, and many others families with one Particular species ( Fischer, 1995).

Conservation targets are the wildlife and communities at risk, and critical habitats and declining to protect. The subsidiary or auxiliary targets are a more detailed level of the target to which they are attached (parts of habitat, landscapes, media, etc.). The term key ecological attributes of the main natural characteristics of species, populations or ecosystems developed over time or as a result of natural disturbances and allow maintaining the range of conditions under which species are adapted. Furthermore, the exceptional forest cover KBNP an important carbon sink to contribute to the fight against climate change.

Talking about tourism, we offer gorilla trekking as our main attraction. Hiking, mountain accession and birds watching are complementary to the main attraction. We are proudly the only site where visitors can trek low land gorillas in the wild. We put our efforts to maintain all our tourism activities sustainable and ecological.

More information: www.kahuzibiega.org

More information on African Tourism Board:www.africantourismboard.com

Travel News | eTurboNews

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Emirates flying travelers to Zagreb this summer

April 2, 2019 by Forimmediaterelease

Zagreb is a city with a rich history and culture and is known for its 18th century architecture. It is a major draw for tourists in the summer, and to accommodate the higher demand for travel to this popular tourist destination, Emirates airline will begin service this summer.

The airline will utilize the Boeing 777-300ER for the route that will operate to Zagreb until October 26, 2019. Partner airline flydubai will then begin to operate during the winter season. The strategic partnership between both airlines ensures capacity is deployed to best serve customer demand.

Flight EK 129 will depart Dubai at 8:30 and arrive in Zagreb at 12:35 local time, utilizing a Boeing 777-300ER. The return flight, EK 130 will depart Zagreb at 15:25 and arrive in Dubai at 23:00 local time. Due to the planned upgrade works on the southern runway at DXB from April 16 until May 30, 2019, Emirates’ flights to Zagreb will operate 4 times weekly on Saturday, Monday, Tuesday, and Thursday. From May 31, 2019 onwards, the route will be operated as a daily service.

In Zagreb, visitors can discover the upper and lower town areas that hold some of the world’s most iconic cathedrals and museums. Travelers can also discover popular Croatian cities located on the Dalmatian Coast, such as Split and Dubrovnik. Emirates’ partner airline, flydubai, offers travelers flight options to Dubrovnik twice a week on Sunday and Thursday. Flight FZ 719 departs Dubai at 9:00 and arrives in Zagreb at 13:00 local time.

Travel News | eTurboNews

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African Tourism Board : First three source markets revealed

April 2, 2019 by Forimmediaterelease

The African Tourism Board is active in promoting the African Continent as one destination in the United States, Israel, and India. ATB invited three PR and marketing experts from these three source markets to speak at the ATB launch event on April 11 during WTM in Cape Town.

African Tourism Board Members will be invited to receive a full fledge representation through ATB offices in New York, Tel Aviv and Delhi on a national, regional or local basis Stakeholders including CVB’s, hotels and safari/ tour operators can also participate independently.

In addition,  ATB is already talking to partners in various European countries and China.

Services will include a phone hotline, effective media outreach,  sales missions, and local events. Each office will have the capacity to start with at least 10 African companies or destination and can expand as needed. Acceptance is based on a first comes first basis.

The cost-sharing concept should lower the investment for up to 90% compared to current models of independent and competing marketing representations. It would allow medium to smaller companies and destinations to stay competitive.

“The idea is not only to save money but also to offer Africa tourism without borders.  We are not planning to compete with national tourism offices, but like to enhance services and offer an effective outreach also for those that didn’t have the opportunity due to budget restraints.

Our connection with media, trade, and influencers is a win-win for Africa. We are excited,” said interim Chairman Juergen Steinmetz.

For more information on the African Tourism Board and on how to join or participate at the launch go to www.africantourismboard.com

Travel News | eTurboNews

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Major tourism attraction to be developed around birthplace of Jimmy Cliff

March 29, 2019 by Forimmediaterelease

Jamaica Tourism Minister, Hon. Edmund Bartlett, has indicated plans to fully develop the community of Somerton in St. James, where cultural icon Jimmy Cliff was born, as a major tourism attraction.

“The town of Somerton holds the rich cultural history of some of the most celebrated Jamaicans such as former Prime Minister PJ Patterson, former Governor General Sir Howard Cooke’s family, Lennie Little-White, renowned film maker, Ms. Violet Neilson former Speaker of the House of Representatives and Bishop Herro Blair.

Perhaps the most celebrated of all is Grammy award winning singer Jimmy Cliff who still lives in Somerton and even filmed some of his greatest work here. We are excited about this history that has helped to fashion the community and can be positioned and leveraged as a major tourism attraction and generate economic growth,” said Minister Bartlett.

Minister Bartlett made the announcement at the official ground breaking for the Somerton to Fording road rehabilitation project yesterday [March 28, 2019]. The project will see restoration work on the roadway from fording to the Somerton square which will be named the Jimmy Cliff highway. The general scope of work will include road signage, construction of drains and asphaltic concrete repairs and overlay.

Minister of Tourism, Hon Edmund Bartlett (2nd Right) and Dr the Hon James “Jimmy Cliff” Chambers (C) today participated in the official ground breaking ceremony for the Somerton to Fording road rehabilitation project. Joining in the moment are (from L-R) Bishop Reverend Dr. Herro Blair, His Worship the Mayor, Councillor Homer Davis, Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund, Mrs. Jennifer Griffith, Permanent Secretary in the Ministry of Tourism, Mr. Lennie Little-White and the Hon Godfrey Dyer, Chairman of the Tourism Enhancement Fund.

“The community needs to now be repositioned, it needs to be reimagined and today represents the start of that reimagining. We are going to doing as series of infrastructure work aimed at preserving the rich cultural history.

We are going to develop a Jimmy Cliff museum and restore the waterfall where Jimmy Cliff frequented. So the aim is to create Somerton as an important tourist attraction around Jimmy Cliff and that will bring pilgrims and fans from all over the world who have been inspired by his accomplishments.”

The community of Somerton in St. James is located eleven miles from Montego Bay, and is known for having birthed and raised a long list of distinguished Jamaicans. The most noted is Dr. the Hon James Chambers, known professionally as Jimmy Cliff. He is a ska and reggae musician, multi-instrumentalist, singer, and actor. Cliff is one of only two living musicians to hold the Order of Merit, the highest honor that can be granted by the Jamaican government for achievements in the arts and sciences.

“I am a son of the soil and I will always be. My house remains in Somerton because this is where I want to be so I welcome these developments and thank everyone who will be a part of it,” said the world renowned singer and actor, Dr. the Hon James ‘Jimmy Cliff’ Chambers.

Travel News | eTurboNews

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African Tourism Board Launch welcomes Board of Airline Representatives of South Africa (BARSA)

March 29, 2019 by Forimmediaterelease

June Crawford is the current CEO of BARSA, The Board of Airline Representatives of South Africa, and has held this position since 2014. She had previously held positions at KLM Royal Dutch Airlines. June had also been appointed by the Honorable Minister of Transport to the position on a non-executive director of the South African ANSP, Air Traffic and Navigation Services (2008-2012) before becoming CEO.

Ms. Barsa will be attending the official launch of the African Tourism Board in Cape Town on April 11 along with many African leaders. The ATB opening event will take place on April 11 at 15.30 at the Cape Town International Convention Centre, Conference Theatre during World Travel Market Africa.

The Board of Airline Representatives of South Africa (BARSA) represents the interests of its African and International members to government, airport operators and other stakeholders in the airline industry with the aim of facilitating and further developing a safe, efficient and viable aviation industry in South Africa. BARSA provides a single concerted voice on policy and other matters in relation to government and other stakeholders in transport, business and tourism.

Within this structure, and as members of Business Unity South Africa (BUSA), BARSA remains at the helm; offering a voice to African and International airlines operating to and from the Republic of South Africa.

More on African Tourism Board: www.africantourismboard.com 
More on BARSA: www.barsa.co.za

Travel News | eTurboNews

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African Tourism Board Launch: Climate Friendly Travel initiative “Partnerships for Change” to be revealed

March 28, 2019 by Forimmediaterelease

The African Tourism Board Launch at the World Travel Market in Cape Town on April 11 will be the place Brussels based Professor Geoffrey Lipman will reveal his Climate Friendly Travel initiative.

Professor Geoffrey Lipman was the first president of the World Travel and Tourism Council (WTTC) from 1989 to 1999. WTTC revealed earlier this month that African Tourism is booming. It is important for Professor Lipman to launch his new global initiative in Africa.

A soft launch of his new initiative will be explained at the upcoming WTTC’s Summit in Seville, Spain next week.

Lipman shared the logo to promote his new program today with eTurboNews

Lipman explained the logo will pick up the Greta Thunberg message for the Travel & Tourism sector. Lipman added the logo will be the symbol of Climate Friendly Travel measured to manage: Green to Grow: 2050 Proof to Innovate.

It shows the late Maurice Strong, the father of sustainable development and the inspiration for his plan to put 100,000 STRONG Climate Champions across all UN States by 2030, to help in the essential transformation to the New Climate Economy.

Professor Lipman noted the symbol for SDG 17 “Partnerships for Change”, saying that the only future is a shared one, with the public sector, private sector and civil society joining the existential war on climate change together. This will go country by country: community by community.

Lipman also revealed that SUNx will be unveiling an icon project at the African Tourism Board launch on April 11, that will help to support a global scale climate resilience initiative, that links rainforest preservation, biodiversity conservation and sme entrepreneurship, with the latent potential of African Travel & Tourism.

More information on the African Tourism Board and the launch event on April 11 can be seen at www.africantourismboard.com 

More information on the SunProgram: thesunprogram.com

Travel News | eTurboNews

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About the African Tourism Board: Top important according to an African American Tourism Expert

March 28, 2019 by Forimmediaterelease

Drew Barrett, a Chicago based African American tourism expert and consultant, thinks the newly founded African Tourism Board(ATB) is very important and potentially valuable to the nations of Sub-Saharan Africa.

ATB will celebrate its official launch on April 11 during the World Travel Market in Cape Town and has moved to a world of attention. ( www.

The nations of Sub-Saharan Africa are very hungry for and in need of growth of their inbound international tourism business. Most, however, have a steep learning curve, over which they must overcome to achieve any measurable incremental results. Most are steeped in best practices of a bygone error of global tourism marketing if they are doing anything at all. Most are not.

Nations like Kenya, Tanzania, South Africa have significant global brand equity for leisure tourism. Others like Ethiopia, Nigeria, Ghana and again South Africa; are a compelling destination for business tourism. Yet on the extreme opposite end of the attractiveness spectrum others, due to conflict and a total lack of internal security are not in the running.

All nations of Sub-Saharan Africa with any viable tourism product are seeking to up their game, but have to reconcile a penchant, if not add to investing, and in many cases, mis-investing in energy, data +telecommunicationss, and transportation infrastructure to achieve modern global standards. They are missing there real opportunity.

The most readily available economic growth engine for all nations of Sub-Saharan Africa is their adventure, art, community, cultural, ecological (flora + fauna) and handicraft tourism products; in which they should invest in both development and marketing. The immense profit potential of such well planned and implemented investments, will return profits; which will pay for everything else.

I have two Sub-Saharan African nations, Kenya and South Africa, digress from World Class Tourism Marketers, not having a clue as to what to do; because they forsake a focus on their indigenous roots, attempting to promote being global business meeting and conference destinations; a playing field on which they cannot compete, for so many reasons.

I have just last week, submitted a comprehensive, preliminary strategic tactical concept proposal to a Northwestern Sub Saharan nation. I had developed similar proposals for three other nations. In each case, I have been working with someone who has strong connections to government decision makers; but not with any preconceived disposition toward action. In the most recent case, my contact is a division of the Ministry of Tourism.

Nigeria, a few years ago, invested in the development of a Culture and Music festival which it could market globally. The problem with some post colonial nations is, they are addicted to seeking the help of postcolonial consultant intermediaries of European and North American multinationals, for expertise. The problem is those consultants do not have the expertise necessary to enable the success of such an undertaking.

The consensus is to invest in building grand hotels, great roads, and transportation; and tourists will come. Wrong, they just end up with choking foreign debt and no tourist.

Again, the African Tourism Board, can be the way forward for the Nations of Sub Saharan Africa to be able to monetize their most readily available natural resource, as previously stated.

African Tourism Board brings to those nations both internal and external subject matter experts, professional practitioners, industry resources and massive implementation capabilities; in a unified platform which can teach the leadership of the nations of Sub Saharan Africa how to successfully market their destinations and tourism assets, to the billions of ready, willing and able international tourist.

Travel News | eTurboNews

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Ontario tourism sector set for Rural Tourism Symposium

March 28, 2019 by Forimmediaterelease

Tourism industry professionals from across Ontario will gather at Lang Pioneer Village in Keene this April for the second annual Rural Tourism Symposium. The one-day conference, with the theme “Redefining Success”, takes place 8:30 a.m. to 5 p.m. on Thursday, April 11, at the Peterborough County Agriculture Heritage Building at Lang Pioneer Village.

More than three million visitors visit Peterborough & the Kawarthas every year, including rural destinations such as Stoney Lake. Peterborough & the Kawarthas Economic Development is hosting tourism industry professionals from across Ontario on April 11, 2019 for the second annual Rural Tourism Symposium in Keene.

Hosted by Peterborough & the Kawarthas Economic Development (PKED) in partnership with Chatham-Kent Tourism, the event is also supported by Grey County Tourism, Simcoe County Tourism, Headwaters Tourism, Kawartha Lakes Tourism, and Kawarthas-Northumberland (Regional Tourism Organization 8).

There’s no question that tourism is an important economic driver in Ontario, particularly for rural communities. According to PKED’s director of tourism and communications Tracie Bertrand, Peterborough & the Kawarthas alone draws around three million visitors every year who contribute approximately $300 million to the local economy.

“Part of our region’s competitive edge is that we offer the best of vibrant city, complemented by rolling hills of farmland and famed Ontario cottage country,” Bertrand says. “There are more than a thousand tourism businesses located in our region, ranging from retail to restaurants and from accommodations to attractions.”

But the April 11 symposium is not just limited to Peterborough & the Kawarthas: it’s been specifically designed to raise the profile of tourism in rural Ontario, and will attract rural tourism stakeholders, destination marketing organizations, and tourism businesses from across the province.

“We’re hoping this event sparks conversation and builds momentum for rural tourism in the province of Ontario,” Bertrand explains. “Industry professionals, both locally and from away, will gain insight from our expert speakers to leverage efforts at the provincial and national level, capitalize on opportunities, and create partnerships for success.”

The symposium begins with a keynote presentation entitled “Leverage Your Reach with Destination Ontario” by Lisa LaVecchia, president and CEO of Destination Ontario.

Legally known as the Ontario Tourism Marketing Partnership Corporation, Destination Ontario is an agency of the Government of Ontario that markets the province as a preferred four-season tourist destination in a globally competitive tourism market. Under LaVecchia’s leadership, Destination Ontario has produced innovative and award-winning brand campaigns, including the ‘Epic Is ON’ campaign for the Pan Am/Parapan Am Games and the ‘Where Am I?’ campaign.

The symposium also includes:

A presentation by Beth Potter, president and CEO of the Tourism Industry Association of Ontario, entitled “Stronger Together. Presenting a United Front for Rural Tourism” on how tourism industry professionals can collaborate with the association to achieve success.

An “Agritourism Farm Table Chat” led by the Culinary Tourism Alliance’s director of food tourism innovation Trevor Benson who, along with special guests, will discuss how to build bridges between the agriculture and tourism industries.

A presentation by Jewel Cunningham, director of Ontario Waterways with Parks Canada, called “Partnering for Success”. Cunningham will describe how partnerships can create exceptional visitor experiences and powerful economic impact in even the smallest of communities.

A presentation entitled “Showcasing Rural Ontario to National & International Visitors” by David Robinson of Destination Canada (formerly the Canadian Tourism Commission), a federal crown corporation that helps the Canadian tourism industry reach international markets. Robinson will explain how Canada measures up as a competitive hot spot for international travelers.

Finally, the symposium is also a stop on Canada’s national series of Tourism Town Halls, a partnership between the Tourism Industry Association of Canada, Destination Canada, and local industry partners. The Tourism Town Halls provide an opportunity for small and medium-sized tourism businesses across Canada to better understand efforts being made on national tourism issues.

“This tourism town hall will be especially important given the announcement of last week’s federal budget and the importance it placed on tourism as a high-growth sector,” Bertrand says.

The Tourism Town Hall includes a panel discussion with representatives from Destination Canada, the Indigenous Tourism Association of Canada, Tourism Industry Association of Ontario, and Peterborough & the Kawarthas Tourism, moderated by Michele Harris, director of economic and community development with the Municipality of Grey Highlands.

Reducing the negative impact on the environment is an important element of tourism, particularly in rural destinations, so sustainability is a focus of this year’s symposium. Rather than having print materials available at the symposium, information will be delivered digitally through a downloadable app. Waste, especially food waste, will be limited throughout the day and attendees will be encouraged to bring reusable water bottles and their own notepads or devices for making notes.

“We are excited to welcome tourism stakeholders from across the province and show them how we are redefining success in tourism in our communities,” Bertrand says. “We are equally excited to have our tourism operators come out and celebrate what makes our industry unique, right here in our own backyard at the Agriculture Heritage Building at Lang Pioneer Village.”

Travel News | eTurboNews

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