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African Tourism Board launch on Thursday: More details just released

April 8, 2019 by Forimmediaterelease

The African Tourism Board is ready to be launched in Cape Town on Thursday during the upcoming World Travel Market at the Cape Town International Convention Centre,
Conference Theatre.

A president and a CEO will be introduced during the launch event.
The focus of the launch event is diverse and includes Peace, Environment, Investment, Marketing, and Security.

African Tourism Board will be exhibiting at the World Travel Market on Stand AP12

15.30-15.40 Welcoming remarks

Juergen Steinmetz

Interim chairman of African Tourism Board
Chairman International Coalition of Tourism Partners

Introducing the African Tourism Board, Vision, Board Members, African Leaders,
Introduction of the new ATB President

Tourism, Investments & Peace:
It’s a People Business

15.40-15.55
Dr. Taleb Rifai

Former UNWTO Secretary-General
2015-2017

A special place: Cape Town

15.55-16.00
Enver Duminy
CEO Cape Town Tourism

A Minister of Tourism Speaks:

16.00-16.05
Hon. Moses Vikati

Minister of Tourism & Environmental Affairs
Kingdom of Eswatini, formerly Swaziland

Africa Tourism Leadership Forum and Awards

16.05-16.10

Kwakye Donkor
CEO African Tourism Partner
Ghana & South Africa

The Role of Cameroon Tourism

16.10-16.15

Francoise Kameni Lele
AFBS Cameroon

Travel & Tourism Security and Safety

Keynote Speaker

16.10-16.40
Dr. Peter Tarlow, USA

Travel Security and Safety
www. safertourism.com

African Lung: It’s a launch today

Launch Announcement

16.40-17.00

Professor Geoffrey Lipman
President International Coalition of Tourism Partners
President SunX
The launch of Africa Lung, the most ambitious travel & tourism climate response program with its central focus on Africa.

Reaching out to Overseas Markets

The US Market Potential: Not only New York or Los Angeles

17.00-17.05

Juergen Steinmetz, president eTN Corporation
Inbound markets from USA

Chinese Tourists: How to do it

17.05-17.10

Doris Woerfel, CEO Southern Cross Experience, South Africa
China inbound market for Africa

Travelers from Israel: A huge potential

17.10-17.15

Dov Kalmann, Israel
Israel inbound market for Africa

Why Indians want to explore Africa

17.15-17.20

Arjun Mukund, T&A Consulting, Delhi, India
Indian inbound market for Africa

The Road Forward for African Tourism Board

I have a dream!

17.20-17.30

Alain St. Ange, Seychelles
Former Minister of Tourism Seychelles
President St. Ange Consulting

The Global Trade Show for Africa

17.30

Carol Weaving

Managing Director of Reed Exhibition Africa

Travel News | eTurboNews

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Uganda Tourism Chief: Kidnapped American tourist is safe – rescue completed

April 7, 2019 by Forimmediaterelease

An excited Lily Ajarova, CEO of the Uganda Tourism Board told eTurboNews late afternoon she had very good news. ” The rescue of the kidnapped American Tourist and her driver is completed. Both captives are back in safe hand.”, was her WhatsApp message.

This is not only very good news for the American visitor and her family, but also for the credibility of Ugandan authorities and the Uganda travel and tourism industry.

Ugandan elite forces freed an American touristKim Sue Endicott of Southern California and her tour guide, Congolese national Jean-Paul Mirenge Remezo, were freed in a negotiated handover, officials said.

Apparently, Ugandan authority negotiated the handover in the Democratic Republic of Congo, where both victims were found. Kidnappers had demanded $500,000 and the FBI was actively involved.

According to unconfirmed reports both victims are back in Uganda at Queen Elizabeth National Park

More details expected to come

Travel News | eTurboNews

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Death for gay guests at Beverly Hills Hotel or Hotel Bel‑Air? Dorchester Collection issues a statement

April 2, 2019 by Forimmediaterelease

The Beverly Hills Hotel and Hotel Bel-Air are part of the Dorchester Collection group and upscale 5-star accommodation in Beverly Hills 2 miles from West Hollywood, known to be the Gayest City in America.

The Sultan controls the Dorchester Collection hotel group, owner of Beverly Hills Hotel and Hotel Bel‑Air among others. This is because the Sultan controls the Brunei Investment Agency (SWF). The Sultan hates gays to death.

The Sultan Hassanai Bolkiah is the head of State of Brunei and also one of the richest people on earth. He is powerful enough to put action behind his deadly wishes for the LGBT community. Stoning LGBT visitors to death in Brunei is the law as of tomorrow.

The Brunei Investment Agency (BIA) is a government-owned corporation that reports to the Ministry of Finance of the Government of Brunei. Established in 1983, its offices are located in Bandar Seri Begawan at the Ministry of Finance.

It ranks among the most secretive of sovereign wealth funds It was established in 1983, when the sultanate took over investment activities from its former colonial master, the United Kingdom. BIA invests the government General Reserve Fund, money transferred to it on the order of the sultan. Although the fund is a government entity, the line between its finances and those of the royal family remains indistinct, making its investments difficult to track.

George Timothy Clooney and Elton John and many other stars are no longer are staying in hotels operated by Dorchester Collection because there is a dangerous double standard developing right in the United States of America.

“Dorchester Collection’s Code emphasizes equality, respect, and integrity in all areas of our operation, and strongly values people and cultural diversity amongst our guests and employees.  Inclusion and diversity remain core beliefs as we do not tolerate any form of discrimination.”

This was a statement received today by Brittany Williams, the director of Communication for both hotels has a double standard here.

According to Ms. Williams, this code applies to the Dorchester Collection, and all employees wanting to work for the hotel group need to sign this code. Ms. Williams explained the Dorchester Collection is owned by the Dorchester Group.

However, according to an article in Travel Weekly from 2006, the name Dorchester Group was actually changed to Dorchester Collection. If this was the case Dorchester Collection and both Beverly Hill Hotels are directly owned by the Brunei Investment Agency.

Some major foreign assets of BIA include the Dorchester Collection, which is a portfolio of luxury hotels established in 1996; a 10% holding in the Paterson Securities of Australia, and Bahagia Investment Corporation (Malaysia), dealing with real estate.

BIA’s investment portfolio, apart from investments within Brunei, covers diverse investments in bonds, equity, currency, gold, and real estate. It has substantial investments in the United States.

Brunei investors bought The Dorchester on Park Lane in London in 1985 for US$50 million and in 1996 BIA formed the Dorchester Collection, a conglomerate of luxury hotels in UK, USA, France, and Italy which includes it. BIA owns The Beverly Hills Hotel in Los Angeles which was bought for US$185 million in 1987 as well as the Grand Hyatt Singapore Hotel. BIA has a 10% holding in the Paterson Securities of Australia, and Bahagia Investment Corporation of Malaysia, dealing with real estate.

 

Travel News | eTurboNews

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What is the discussion at the UNWTO / ICAO Ministerial Conference on Tourism and Air Transport?

March 28, 2019 by Forimmediaterelease

A Panel discussion is ongoing and a packed program are planned today for delegates in Sai Island, Cabo Verde attending the First UNWTO/ ICAO Ministerial Conference Tourism and Air Transport.

Air Transport and Tourism Policies: Regulatory convergence to maximize and balance their benefits

Air Transport and tourism depend heavily on each other and are essential engines of trade and economic growth for both developed and developing countries.

Despite the synergies, there can be conflicts between aviation and tourism policies due to the difficulties of States in balancing the interests of their airlines and the optimum development of their tourism industries. Separate sectorial policies result in a fundamental disconnect, which constitutes a severe deterrent towards the development of both sectors. How do we enhance policy coherence between the two sectors, harmonize the regulatory frameworks, and prevent separate sectoral policies? How can we strike a balance to maximize the overall benefits of tourism and air transport in the national economy?

What is the current status of Africa’s regulatory framework and what is its impact on tourism and air transport (the Lomé Declaration and the related Action plans both for Air Transport and for Tourism?

How can Africa benefit from and implement the joint UNWTO and ICAO Medellín Statement on Tourism and Air Transport for Development? How can the African Governments promote cooperation and compatible decision-making among transport and tourism authorities and other ministries in charge of related portfolios, including finance, economic planning, energy, environment and trade?

What are the challenges encountered by tourism stakeholders in reflecting tourism business interests in national and regional air transport policies?

Connectivity and Seamless Travel: Best practices to serve tourists and passengers

Aviation and tourism are a customer-focused economic sector.

While there is no single definition of air connectivity, it can be viewed as the ability of a network to move passengers involving the minimum of transit points, which makes the trip as short as possible with optimal passenger satisfaction at the minimum price possible. The realization of seamless travel can improve overall travel experience, which in turn fuels tourism demand.

With the recent launching of the Single Africa Air Transport Market (SAATM), open skies over Africa may soon be a reality, building the necessary regulatory framework to increase international intra-Africa travel.

How do we optimize the flow of passenger traffic through the air transport system? How can we generate sufficient demand for direct air services between African sub-regions, especially between the East-West coasts?

How well do current air service agreements (ASAs) contribute to connectivity and what are the prospects of air transport liberalization? What constitute the bottlenecks and slowdowns of seamless travel in the air transport system? What regulatory schemes can be used or developed to assure essential air services to Least Developed Countries (LDCs), Landlocked Developing Countries (LLDCs) and Small Island Developing States (SIDS)?

What are the existing best practices and how could they be extended and adapted to other regions? What are the factors influencing airline choices for different market segments (the intercultural dimension)?

Funding and Financing for Development: Pragmatic measures to build a transparent, stable and predictable investment climate

Infrastructure deficiencies in the aviation and tourism sectors have long been an issue in Africa. While plans are in place to develop and modernize aviation infrastructure, relief is years away at best.

In the meantime, there will be lost opportunities for creating jobs and spurring economic growth. Another issue is the proliferation of taxes on tourism and air transport despite the fact that the industry recovers a vast majority of its own infrastructure costs through payments of user charges, rather than being financed through taxation.

Revenue raised by taxes can often be outweighed by the relinquished economic benefits as a result of dampened demand for air travel.

This Session will focus on

a) the creation of good governance and enabling the environment to build business confidence and encourage investments, and

b) the consolidation of planning and development efforts for aviation and tourism infrastructure in multi-modal and urban planning initiatives. What are the challenges of financing development projects related to the tourism and air transport sectors, particularly in LDCs, LLDCs, and SIDS?

What are the success stories in financing tourism and air transport projects? How do consumers perceive taxes, charges, and others levies and how to ensure transparency of taxes and charges to passengers and tourists?

Why is the limited volume of international public finance and assistance for development currently available for aviation and tourism infrastructure projects?

Travel Facilitation: Advancing visa facilitation in supporting economic growth 

Travel facilitation aims at maximizing the efficiency of border clearance formalities while achieving and maintaining high-quality security and effective law enforcement. Allowing passengers/tourists to cross international borders safely and efficiently contributes significantly to stimulating demand, enhancing the competitiveness of States, creating jobs and fostering international understanding.

In spite of the great strides made in recent decades in facilitating tourist travel in Africa, there is still room for considerable progress. For example, electronic visa processes and delivery could make travel more accessible, convenient, and more efficient without a diminution of national security.

States should also look into increasing cooperation on bilateral, regional and international travel facilitation regimes. How can new technologies be used to make travel more accessible, convenient and efficient? How to define and implement policies which facilitate international travel and tourism while ensuring the security and integrity of traveler identification and border controls?

How well do e-passports, e-visas and other documentation deal with emergent threats to security? How could the African States learn from other effective best practices?

Travel News | eTurboNews

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African Tourism Board Launch: Climate Friendly Travel initiative “Partnerships for Change” to be revealed

March 28, 2019 by Forimmediaterelease

The African Tourism Board Launch at the World Travel Market in Cape Town on April 11 will be the place Brussels based Professor Geoffrey Lipman will reveal his Climate Friendly Travel initiative.

Professor Geoffrey Lipman was the first president of the World Travel and Tourism Council (WTTC) from 1989 to 1999. WTTC revealed earlier this month that African Tourism is booming. It is important for Professor Lipman to launch his new global initiative in Africa.

A soft launch of his new initiative will be explained at the upcoming WTTC’s Summit in Seville, Spain next week.

Lipman shared the logo to promote his new program today with eTurboNews

Lipman explained the logo will pick up the Greta Thunberg message for the Travel & Tourism sector. Lipman added the logo will be the symbol of Climate Friendly Travel measured to manage: Green to Grow: 2050 Proof to Innovate.

It shows the late Maurice Strong, the father of sustainable development and the inspiration for his plan to put 100,000 STRONG Climate Champions across all UN States by 2030, to help in the essential transformation to the New Climate Economy.

Professor Lipman noted the symbol for SDG 17 “Partnerships for Change”, saying that the only future is a shared one, with the public sector, private sector and civil society joining the existential war on climate change together. This will go country by country: community by community.

Lipman also revealed that SUNx will be unveiling an icon project at the African Tourism Board launch on April 11, that will help to support a global scale climate resilience initiative, that links rainforest preservation, biodiversity conservation and sme entrepreneurship, with the latent potential of African Travel & Tourism.

More information on the African Tourism Board and the launch event on April 11 can be seen at www.africantourismboard.com 

More information on the SunProgram: thesunprogram.com

Travel News | eTurboNews

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About the African Tourism Board: Top important according to an African American Tourism Expert

March 28, 2019 by Forimmediaterelease

Drew Barrett, a Chicago based African American tourism expert and consultant, thinks the newly founded African Tourism Board(ATB) is very important and potentially valuable to the nations of Sub-Saharan Africa.

ATB will celebrate its official launch on April 11 during the World Travel Market in Cape Town and has moved to a world of attention. ( www.

The nations of Sub-Saharan Africa are very hungry for and in need of growth of their inbound international tourism business. Most, however, have a steep learning curve, over which they must overcome to achieve any measurable incremental results. Most are steeped in best practices of a bygone error of global tourism marketing if they are doing anything at all. Most are not.

Nations like Kenya, Tanzania, South Africa have significant global brand equity for leisure tourism. Others like Ethiopia, Nigeria, Ghana and again South Africa; are a compelling destination for business tourism. Yet on the extreme opposite end of the attractiveness spectrum others, due to conflict and a total lack of internal security are not in the running.

All nations of Sub-Saharan Africa with any viable tourism product are seeking to up their game, but have to reconcile a penchant, if not add to investing, and in many cases, mis-investing in energy, data +telecommunicationss, and transportation infrastructure to achieve modern global standards. They are missing there real opportunity.

The most readily available economic growth engine for all nations of Sub-Saharan Africa is their adventure, art, community, cultural, ecological (flora + fauna) and handicraft tourism products; in which they should invest in both development and marketing. The immense profit potential of such well planned and implemented investments, will return profits; which will pay for everything else.

I have two Sub-Saharan African nations, Kenya and South Africa, digress from World Class Tourism Marketers, not having a clue as to what to do; because they forsake a focus on their indigenous roots, attempting to promote being global business meeting and conference destinations; a playing field on which they cannot compete, for so many reasons.

I have just last week, submitted a comprehensive, preliminary strategic tactical concept proposal to a Northwestern Sub Saharan nation. I had developed similar proposals for three other nations. In each case, I have been working with someone who has strong connections to government decision makers; but not with any preconceived disposition toward action. In the most recent case, my contact is a division of the Ministry of Tourism.

Nigeria, a few years ago, invested in the development of a Culture and Music festival which it could market globally. The problem with some post colonial nations is, they are addicted to seeking the help of postcolonial consultant intermediaries of European and North American multinationals, for expertise. The problem is those consultants do not have the expertise necessary to enable the success of such an undertaking.

The consensus is to invest in building grand hotels, great roads, and transportation; and tourists will come. Wrong, they just end up with choking foreign debt and no tourist.

Again, the African Tourism Board, can be the way forward for the Nations of Sub Saharan Africa to be able to monetize their most readily available natural resource, as previously stated.

African Tourism Board brings to those nations both internal and external subject matter experts, professional practitioners, industry resources and massive implementation capabilities; in a unified platform which can teach the leadership of the nations of Sub Saharan Africa how to successfully market their destinations and tourism assets, to the billions of ready, willing and able international tourist.

Travel News | eTurboNews

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Facing the Demographic Challenge through Tourism and Innovation

March 27, 2019 by Forimmediaterelease

Facing the Demographic Challenge through Tourism and Innovation”, opening event today was attended by Spanish Prime Minister Pedro Sánchez; Spain’s Minister of Industry, Trade and Tourism, María Reyes Maroto; the President of the Junta de Castilla y León, Juan Vicente Herrera; the Mayor of Segovia, Clara Isabel Luquero; and UNWTO Secretary-General, Zurab Pololikashvili.  The forum was held in Segovia Spain by the World Tourism Organization.

Tourism and innovation were highlighted as key solutions to address the depopulation being suffered by the rural environment at the forum entitled “Facing the Demographic Challenge through Tourism and Innovation” in Segovia, which gathered together more than one hundred people with the objective of finding solutions from the tourism sector to combat this phenomenon.

“The UNWTO wants to work alongside Spain to turn the discussion on the challenge of rural depopulation into a conversation about the opportunities that the rural environment represents,” said UNWTO Secretary-General Zurab Pololikashvili, showing the United Nations agency’s  support in searching for solutions through tourism. He added: “The 2030 Agenda is committed to leaving no one behind, including rural areas and their inhabitants.”

Likewise, he pointed out that as a sector that represents one of every ten jobs in the world—in 2019, the UNWTO is dedicating the year especially to education, the development of professional skills and employment—quality training in tourism and innovation are very necessary to face these challenges and ensure the survival of the rural environment.

The Prime Minister of Spain, Pedro Sanchez, highlighted the efforts being made by the UNWTO and advocated the creation of opportunities in the interior regions of Spain through rural tourism, digital transformation and new models of economic activity. He announced that the Government would review the guidelines of the National Strategy to address the demographic challenge. He said that in the Strategy, “the tourism sector is a key driver”, adding that Spain is “a global power with a large margin for improvement in the interior of the country”, said Pedro Sánchez, Prime Minister of Spain.

During the event, leading figures from the political, business and cultural spheres addressed the challenges posed by the gradual loss of population in rural areas. In addition, many experts in the field discussed the role of rural tourism as a tool for socio-economic revitalization, sustainability and territorial rebalancing.

Thus, the first round table, moderated by Asís Martín de Cabiedes, President of Europa Press, discussed on the challenges of overcoming the depopulation of rural areas in developed countries. For her part, Spain’s High Commissioner for the 2030 Agenda, Cristina Gallach, moderated a second panel of experts focused on the relevance of the tourism sector for sustainability and territorial rebalancing.

Furthermore, various successful cases of public-private collaboration were analysed, with SEGITTUR providing insights into the field of smart destinations.

Travel News | eTurboNews

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Hyatt expanding to include Thompson Hotels, Joie de Vivre, Alila and Destination Hotels

March 27, 2019 by Forimmediaterelease

Hyatt Hotels and Resorts is on an expansion spree. Booking Thompson Hotels will be getting guests credit on the World of Hyatt reward account soon.

Thompson Hotels is the first of the program’s new brands.  Thompson Hotels explains their brand as a luxury design is an ethos, rather than a rulebook, Thompson is a boutique hotel collection that hand-selects the likes of Gachot Studios, Tara Bernerd, Martin Brudnizki, Studio Gaia, Yabu Pushelberg, and Jim Walrod to give each of our properties an experience tailored to the location.

Altogether four distinctive brands will be added to World of Hyatt over the coming months: participating Thompson Hotels (starting March 28), Joie de Vivre (starting May 15), Alila and Destination Hotels coming soon.

More than 60 hotels will be added to World of Hyatt, across more than 20 new destinations including Zihuatanejo, Mexico; Vail, Colorado among others. The resort collection will expand by 60% and include legendary destinations such as Resort at Squaw Creek in California and Alila Seminyak in BalYou can enjoy 40+ new spas, 20+ new golf courses and 10 new ski destinations.

Travel News | eTurboNews

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Strongest year-by-year growth in a decade expected

March 27, 2019 by Forimmediaterelease

The number of business trips and the cost of those trips is set to rise in 2019, according to the 14th annual International Travel Management Study (22 October 2018). Almost half (45 percent) of the 777 corporate travel managers surveyed by AirPlus in 24 countries expect their company to travel more in the year ahead. That figure is up from 35 percent in 2018 and the highest since the global financial crisis of the late 2000s.

Only 10 percent of travel managers believe their company will travel less, while 44 percent expect no change. India is the country where the highest number of travel managers (83 percent) forecast more trips in 2019. In contrast, 33 percent of Russian travel managers, more than any other country, predict less travel.

Travel managers are economic optimists

Almost half (46 percent) of travel managers expect the global economy to affect business travel positively in 2019. That is well up on last year (27 percent) and the highest figure in the six years the study has asked this question. Only 16 percent of travel managers expect the economy to affect business travel negatively, down from 20 percent in 2018.

The optimism among travel managers may seem surprising given several risks threatening to slow the global economy in 2019, including Brexit, slower growth in the Chinese economy and international trade disputes. But at time of writing the International Monetary Fund’s 2019 forecast is for global GDP growth of 3.5 percent (slower than 2018 but still a relatively high figure), and business travel volume and GDP have long been shown to correlate.

Expect business travel to cost more in 2019

The almost inevitable consequence of more travel is more cost, and sure enough, 51 percent of travel managers expect their company to increase its travel spend in 2019 — up from 41 percent in 2018.

“Our travel managers’ prediction of increased corporate travel highlights the importance that business travel has gained over the years. Regardless of any possible positive or negative effects of the global economy, travel managers consider business travel to be necessary and essential in order to gain new business and meet corporate challenges”, says Yael Klein, a marketing director. “But more travel also means companies need to pay increased attention to controlling their rising spend. Luckily, there are many excellent tools and techniques to help track and manage travel spend. 2019 is definitely the year to put these good travel management practices in place, or review them if you already have a strong managed program.”

Action points recommended to control budgets include:

  • Make sure you have a good corporate payment solution providing the best possible travel spend data.
  • Review your policy to identify fresh potential savings.
  • Re-visit your supplier deals. If you have more spend, you also have more spending power.
  • Communicate. Tell your travelers that costs are increasing

Travel News | eTurboNews

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African Tourism Board: The Human Right to Explore the Cape in the Eyes of Marriott

March 26, 2019 by Forimmediaterelease

Avukile Mabombo

The official launch of the African Tourism Board is only about two weeks away. On April 11 at 15.30 the Cape Town International Convention Centre Conference Theatre during World Travel Market Africa will be the venue where Africa becomes one tourist destination.

Cape Town is a good example where the Human Right to travel is so important. Avukile Mabombo, Group Marketing Manager, Protea Hotels by Marriott summarizes his love for Cape Town:

In a former age in South Africa, locals were boxed in, unable to explore their own country, limited to pockets of land within cities and rural areas. This, quite rightly, has changed, opening the curtain on a wealth of activities and experiences to be explored – a country for the people. There’s a rising interest among the black, middle class traveller to do just that. Of course, besides places of natural beauty, there are many places that preserve heritage, and it’s worthwhile checking them out.

From Robben Island to the Pass Office

Cape Town, as much as it seems to be a vibey holiday space, has just as much of a role in the country’s history. Fortunately, we’ve sought to redress the inequalities of the past and to turn them into opportunities for locals. We respect their sometimes-chilling place in memory, but we celebrate that we’re leaving that era back in the “dustbin of history”, to use a phrase once quoted by Leon Trotsky.

Robben Island: San Francisco, another global destination, may boast Alcatraz, the former prison, as a tourist attraction, but Robben Island’s place on our tourism itinerary is an iconic one for a different reason, being the place where Nelson Mandela, Robert Sobukwe, Kgalema Motlanthe, Neville Alexander, Mac Maharaj and Harry Gwala, as well as other political leaders were imprisoned, in addition to thousands of ordinary struggle foot soldiers. The rugged island dominating Table Bay is an essential one for heritage tourism. Just across the bay is the Breakwater Lodge in the heart of the V&A Waterfront, a former prison now operating as Protea Hotel in conjunction with the UCT Graduate School of Business, a reclaimed space within our city that’s engaging with the past by undergoing a renovation to place historic visuals and artifacts in display.

Back on land, it’s possible to visit many places that echo this historical journey. The Slave Lodge in Adderley Street, the Pass Office in Langa, the Amy Biehl Memorial in Gugulethu and other spots in Cape Town call for a meditative visit, perhaps a walking tour that allows for reflection.

Such neighborhoods themselves still remind us of the spacial disparities that existed then and that exist still, although innovative tourism entrepreneurs have spotted the opportunity to present a vibrant tourism offering in spite of those memories.

Giving the storytellers a voice

What makes the local tourism special is that you can speak to people now serving as tour guides for whom our heritage is their lived experience. They have first-hand accounts of what went on, who was involved and how we have managed to overcome as a society; their accounts are spine-chilling, relevant and meaningful, and it’s worth making the effort to chat to those storytellers whose oral histories echo our written ones.

Most importantly, reflecting on heritage as a part of the tourism experience enables us to hold a more balanced account of the future, acknowledging that the past is alive and that it has an impact on how we experience life in our growing metropolis. We don’t need to hide our heritage – in fact, we must shine a spotlight on it, even the shameful parts, so that we can tell our local and international visitors how we have grown, and just why we are optimistic that our spaces aren’t some kind of historical Chernobyl, Ukraine – a region closed off to the world following that catastrophic nuclear accident in the 80s. As catastrophic as our own history has been in many ways, we have learned how to adapt and appreciate our freedom, as well as the opportunity to tell those riveting stories and to keep our struggle heroes alive in memory.

Why not adventure into our heritage today? Your exploration translates into jobs for locals, economic benefits and transformation at its deepest roots.

For more information on African Tourism Board visit www.africantourismboard.com 

Travel News | eTurboNews

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