The Seychelles Tourism Board (STB), together with its partner and Italian representative, Tsogo Sun, provided destination Seychelles with more visibility at the Borsa Mediterranea del Turismo (BMT), in Naples, Italy.
The 23rd edition of BMT took place from March 22, 2019 to March 24, 2019; was the perfect platform and a great opportunity for our STB team meet with the visiting travel agencies and reinforce the tourism board’s partnerships with tour operators.
Representing STB was Director for Italy, Turkey, Greece and the Mediterranean, Ms. Monette Rose and STB Marketing Executive, Ms. Yasmine Pocetti. The STB team accompanied by the Italian representative of Tsogo Sun, and Paradise Sun Hotel and Maia, Ms. Simona Bonetti.
BMT saw the participation of the most important tourism players in Italy, including tour operators such as Nicolaus, Idee per Viaggiare, Naar, I Viaggi dell’Airone or Alidays and airlines such as Turkish Airlines. Top tour operators and travel agencies official association, Uvet and Astoi, were present as well.
Further establishing itself, Seychelles was also featured on the stand of I Viaggi dell’Airone, launching a dedicated brochure, and giving visibility to the archipelago through the mega screen of the stand displaying STB promotional video.
The Naples based tour operator organized a dinner with the top partners including STB at famous Ristorante Stella on the Gulf of Naples.
STB Director for Italy, Turkey, Greece and the Mediterranean, Ms. Monette Rose mentioned that the STB presence at the BMT in Naples contributed not only in showcasing Seychelles as a destination but also reaffirmed the relationship with various partners.
“BMT featured very many important players on the Italian market and in tourism world, partnership is crucial. It was a good time for us to be present and build our networks and most importantly ensure the good position of the destination and what it has to offer to our partners and their clients,” said Ms. Rose.
Several workshops were also organized during the event including with 120 international buyers, incentive, wellness tourism and others.
The media had a strong presence with many journalists from the trade and consumer magazines and newspapers.
Naples is a key hub for Southern Italy with great potential and with many international flights and airlines departing from Capodichino airport. For Seychelles, the most important is Flydubai, connecting the city to the UAE, and Turkish Airlines with its direct flights to Istanbul.