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Solomon Islands dive operators to establish formal association

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A major step forward for the future promotion and development of the Solomon Islands dive tourism sector, the destination’s main dive operators have agreed to combine resources to create a formal representative body – Dive Operators Solomon Islands (DOSI).

The move follows a recent forum in Honiara facilitated by Strongim Bisnis, an Australian government initiative working in partnership with local companies and operators to promote business growth.

All participants unanimously agreed on the need for a formal association to champion issues affecting the local dive industry in relation to the overall growth of the tourism industry.

Forum attendees included Tulagi Dive, Raiders Hotel & Dive, Driftwood Solomon Islands, Biliki Cruises, Dive Munda/Solomon Islands Dive Expeditions, Yawana Dive, Dive Gizo and Uepi Island Resort

Gizo-based Sanbis Resort and Solomon Dive Adventures are also expected to become DOSI members.

Other stakeholders taking part included the Ministry of Culture & Tourism, Tourism Solomons, Solomon Airlines, and the Solomon Islands Chamber of Commerce & Industry.

Representatives from the Australian Department of Foreign Affairs & Trade and NZAid also attended.

Welcoming the development, Tourism CEO, Josefa ‘Jo’ Tuamoto underlined the important role a strong, united dive operators’ association can play in helping to shape the country’s tourism future.

“This has certainly been the case in several of our neighbouring destinations where dive operators have combined resources to form industry bodies and in the process taken action in helping to propel increased international visitation numbers,” Mr Tuamoto said.

“From our perspective, tourism is ever growing in importance as a key economical driver for the Solomon Islands and with international divers making up a large percentage of the 28,000 international visitors we host every year, we need to do all possible to ensure we maximise the opportunity.

“Having a strong, uniform voice with the ability to help raise and tackle pertinent issues affecting this key sector is timely.

“This voice in synch with stakeholders will enable us jointly to drive what has the potential to act as a very powerful industry lobby.”

The Solomon Islands is renowned as one of the world’s foremost dive locations.

Just last December the Solomons Islands was named one of the world’s top 10 dive destination’s in the prestigious annual ‘Dive Travel Awards’ conducted by the world’s largest dive publication, British-based Dive Magazine UK.

In 2017 CNN Travel ranked the Solomon Islands as one of its 10 best snorkelling locations.

The destination’s 992 islands and unspoilt coral reefs literally teem with huge numbers and unique varieties of marine life.

Add to this the dozens of WWII shipwrecks and downed aircraft that litter the seabed, so much so that in one area just a short journey from the country’s capital Honiara has been renamed ‘Iron Bottom Sound’.

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How does India travel? Let us count the 94 billion ways

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Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

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New team member at The Pod Hotels

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The Pod Hotels is striving to address the rapidly-increasing demand for affordable lifestyle hotels targeted at progressive-minded and budget-conscious travelers who are creative and ambitious and who maintain high expectations when it comes to authentic experiences, smart design and intuitive technology.

As part of this progress, BD Hotels today announced the appointment of Rani Gharbie as the Head of Acquisitions & Development for The Pod Hotels, BD Hotel’s highly profitable micro-hotel concept to replicate this successful business model in even more key markets including Miami, San Francisco, Chicago, Austin, Boston, Nashville, Seattle, Montreal, Toronto, and Mexico City, amongst others.

Gharbie formerly oversaw development and acquisitions for North America at Virgin Hotels where he actively contributed to grow the brand’s footprint in key markets.

As Head of Acquisitions & Development working closely with BD Hotels owners Richard Born and Ira Drukier, Gharbie will be responsible for identifying potential investment opportunities and bringing together strategic partners and investors to fund future projects in numerous markets. He will leverage BD Hotels’ expertise in hotel development, investment and operations to expand The Pod Hotels brand across the country and eventually globally.

“Rani joins us at a pivotal time as we scale The Pod Hotels portfolio exponentially in North America” said Richard Born, Owner of BD Hotels. “He will undoubtedly be a tremendous asset as he brings over 20 years of experience in hotel acquisitions, development and operation.”

“I’m looking forward to expanding the profitable model Richard and Ira created to key markets nationwide,” said Gharbie. “I see great growth potential for the brand as there is an increased desire from today’s travelers to stay at smart, innovative brands like The Pod Hotels.”

Prior to joining Virgin Hotels, Gharbie was the Managing Director and Founder at Cedar Funds, a New York City based development and investment firm with a focus on progressive hotel and real estate assets, as well as regional Director of Development with InterContinental Hotels Group (IHG). In addition, Gharbie is an Adjunct Professor at Columbia’s Masters in Real Estate Development program, where he teaches the spring course Private Equity Development, Hotel Focus. He holds a Masters Degree from the program, an MBA from the HEC Business School in Montreal, a Bachelor degree in Hotel Management from the Glion Hotel School in Switzerland, and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University in New York.

The Pod Hotels currently has five properties in the portfolio, three of which opened over the past two years (the brand’s flagship Pod Times Square opened in January 2018; Pod DC and Pod Brooklyn opened in 2017), with the brand recently announcing two more hotels in the direct pipeline (Pod Philly opening in fall 2019 and Pod LA slated for 2020). With its functional guestrooms, vibrant communal space and flexible design, The Pod Hotels presents superior investment returns when compared to legacy hotel brands of similar positioning.

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IGLTA honors ITB Berlin for its commitment to LGBT+ travel segment

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The reward for promoting awareness and acceptance of the LGBT+ Community in the global tourism industry: at the Annual Global Convention, which will take place from 24 to 27 April at the Hilton Midtown New York City, the International LGBT+ Travel Association (IGLTA) will present ITB Berlin with the Vanguard Award.

Every year, together with the IGLTA Foundation (www.iglta.org/The-IGLTA-Foundation), the public charity subsidiary of the IGLTA, the directors’ board presents the IGLTA Honors. The recipients are individuals, companies or organizations who have improved relations within the tourism community and raised awareness of LGBT+ travel around the world. The LGBT Travel Pavilion of ITB Berlin celebrated its debut back in 2010, and since then has become a highly-regarded role model for the presentation of the gay and lesbian travel segment at an international travel show. In addition to the extensive display area with its own conference venue, supporting events such as the LGBT+ Media Brunch, networking events, informative lectures, the LGBT+ ITB Convention Seminar – which since 2 years also includes the bestowal of an ITB Pioneer Award -, and, as of this year the International LGBT+ Leadership Summit, attract many visitors.

ITB’s commitment has made it possible to also position this segment at ITB Asia in Singapore and organize international ITB Academies on this topic as recently in Malta and Japan.

”ITB Berlin is proud to occupy a pioneering role in this important subject, and to be the recipient of such a prestigious award for its continuing efforts to promote international recognition of LGBT+ travel“, said Rika Jean-François, CSR officer of ITB Berlin and responsible for this segment. ”What began as a few community pioneers exhibiting here and there around ITB Berlin has over the years become a recognized platform. Together with our partner Diversity Tourism we have created a globally unique forum.“

”We have got to the point now where at ITB Berlin we have created one of the liveliest and most diverse LGBT+ Travel Pavilions possible, with exhibitors and people taking part in discussion rounds from around the world“, is how Thomas Bömkes, LGBT+ consultant for ITB Berlin and Managing Director of Diversity Tourism GmbH described this market’s rising prospects. Rika Jean-François added: ”This award will give us the strength to continue defending LGBT+ travelers against discrimination in every country in the world and to ensure that they, just like any other travelers, can visit places where also local people are respected regardless of their sexual orientation.” Thomas Bömkes pointed out, that the economic potential of this travel market cannot be underestimated: “Studies have shown that accepting diversity can contribute significantly to a destination’s economic success.“

LGBT tourism has been represented at ITB Berlin since the Nineties. As a result of ITB Berlin’s CSR policy which promotes diversity and defends human rights in tourism and due to the keen interest expressed by exhibitors and visitors, Gay & Lesbian Travel was officially declared a segment in its own right at ITB Berlin 2010. Openness, creativity and lively interaction are the dominant features of this segment that has become one of the most wide-ranging at ITB Berlin. The LGBT Travel Pavilion currently boasts the world’s largest display of products for the gay and lesbian travel market of any trade show in the world.

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Seychelles receives honor of hosting FINA CNSG Open Water World Series 2019

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The excitement was palpable at Beau Vallon Beach on Saturday, April 13, 2019, almost a month before the Seychelles hosts for the second consecutive year the FINA CNSG Open Water World Series 2019.

This year’s event is being held in collaboration with Chinese based company CNSG and Seychelles is once again the second leg in the series of eight.

The organizing committee’s partners including the Seychelles Tourism Board (STB), officials and local swimmers gathered at Beau Vallon Beach where a trial run was organized to test out the facilities, the technical requirements and of course, the local swimming talents.

Principal Secretary for Sports, Fabien Palmyre present at the trial run mentioned his satisfaction to see that the FINA CNSG Open Water World Series 2019 is materializing with the support of all local partners.

“I am excited to again, be part of such an event. I am proud of all our young swimmers who have made an effort to be present today. I am grateful to all the partners and volunteers and I am definitely looking forward to this year’s event,” said PS Palmyre.

15 swimmers competed in the Beau Vallon waters in three main races, 2.5 km, 5 km and 7.5 km. According to the Seychelles Swimming Association (SSA) officials, the reasoning behind the distances selected is to enable the swimmers to test out their abilities to see which category would suit them best for the May 11, 2019 event, which will be opened for the public and other swimming enthusiasts.

The 2019 Mass Open Water event will take place on Saturday May 11, one day prior to the Elite event.

The May 11 Mass event will comprise of four distances, Group A (500 m), Group B (1 km), Group C (3 km) and Group D (5 km). The only age restriction will be for Group A where students aged 13 years and under can participate. The others will be open to all ages and there will be two races, a male and a female race for each distance.

“Mass participation is crucial in making the Mass event a success and the Seychelles Swimming Association is calling on all swimmers to register for the event,” said David Vidot, SSA Chairperson.

Mr. Vidot indicated that the forms for registration are available on the SSA Facebook page and website. The deadline to return the registration form to the Swimming Association is May 1, 2019.

The Seychelles is honored this year to have four Seychellois swimmers qualified to take part in the Elite 10 km race, which will take place on Sunday May 12, 2019.

Joining the 2018 swimmers, brothers Bertrand and Damien Payet, will be Matthew Bachmann and Alain Vidot, both of whom completed the 7.5 km race finishing second and third consecutively behind Damien who crossed the finishing line on Saturday first.

The Elite event which is broadcast to a global audience via the FINA network, exposes Seychelles in another light, similar to that of the annual Eco-Marathon event, which strengthens Seychelles’ potential as a Sports Tourism destination.

“It is such a privilege to be hosting the event again on our shores; as announced earlier this year, STB is committed to promote Seychelles as an ideal sports destination. Our collaboration with Seychelles Swimming Association and other partners for FINA CNSG Open Water World Series 2019 is an ideal platform for us to showcase our beautiful destination and its pristine waters,” said Mrs. Sherin Francis, Seychelles Tourism Board Chief Executive.

In May 2018, open water swimming made its debut in Seychelles, as the small island nation became the second host in the FINA World Cup Series 2018. The iconic Beau Vallon beach was the chosen venue to launch Seychelles in the open water swimming world, making it the first country in Africa to host an event of this caliber.

As part of the FINA mandate, the host country is required to host a mass event alongside the elite 10k m event, in order to encourage and mobilize the local community to appreciate and take part in the sport.

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