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African Tourism Board shined again, again and again

November 13, 2019 by PressEditor

African Tourism Board executives shined last week during the World Travel Market, the Tourism Resilience Council meeting, the International Tourism Investment summit, WTTC meeting, PATA meeting, the UNWTO Ministerial Meeting, the Global Tourism Resilience Board Meeting and during the SunX event, the ETOA Brexit discussion. All of this was part of a busy agenda attended by executives of the newly formed African Tourism Board.

ATB executives, patrons, advisory board members and ambassadors including Cuthbert Ncube, Doris Woerfel, Juergen Steinmetz, Simba Mandinyenya, Dr . Taleb Rifai,  Hon. Najib Balala, Hon. Edward Bartlett, Dov Kalmann, Hon.Memunatu Pratt, Graham Cooke,  Tony Smyth, Prof. Geoffrey Lipman, Karen Hofmann, Daniela Wagner, Hisham Zazou, were seen also representing the African Tourism Board flag during a full week of tourism activities in the British capital last week.

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Togo Stand
Hon. Minister Pratt
Tony Smith
Cuthbert Ncube and Hon. E Bartlett
Hon Najib Balala, Doris Woerfel and Cuthbert Ncube
Prof. Geoffrey Lipman
The African Tourism Board is an NGO based in Pretoria, South Africa with a philosophy to have tourism as a catalyst for unity, peace, growth, prosperity, job creation for the people of Africa -with a vision where Africa becomes one tourist destination of choice in the world.
More information on the African Tourism Board: www.africantourismboard.com

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, marketing@travelmarketingnetwork.com   

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Filed Under: Travel & Tourism Tagged With: ATB, board, Hon, PATA, WTTC

African Tourism Board giant step into the UK market

July 15, 2019 by PressEditor

The Association of National Tourist Offices and Representatives  (ANTOR) recently joined the African Tourism Board as a member.

At the same time, Representation Plus joined the fast-growing platform of the African Tourism Board.

Alison Cryer, the founder of Representation Plus told eTurboNews: ” I strongly believe the best way for Africa to become a leading tourism destination is to work together as a region in the same way the the CTO and PATA have succeeded in developing tourism in the Caribbean and Pacific Asia.

We have worked with many countries across Africa helping them to develop tourism from the UK & Europe including The Gambia, Sierra Leone, Kenya, Namibia, Mozambique, Uganda, East Africa Tourism Association and Tunisia as well as private sector operators in Zimbabwe, South Africa, Botswana, and Tanzania too.

We would like to help to raise the profile of Africa and it’s member states and increase sustainable tourism to the region.

We are a fully integrated marketing agency providing traditional and digital solutions to Tourism growth on permanent representation or ad hoc project basis. “

Juergen Steinmetz, the African Tourism Board Chief Marketing Officer said: “We are very pleased to have both ANTOR and Representation Plus join us. The U.K. is one of our most important market we clearly put a special focus on. With the help of  leaders like Alison Cryer, and with ANTOR representing tourism boards in the U.K., this is a giant step forward for ATB’s outreach in Britain. We’re hoping this will encourage many more new members from Britain to join us.”

ANTOR is the principal lobbying organization for the world’s tourist offices. Its UK membership comprises national and regional tourist offices which are represented in Britain.

ANTOR’s objectives include providing a fraternal forum for its members to meet and exchange ideas, to forge close relationships with all other sectors of the travel industry; to be recognised as one of the foremost advocates of responsible tourism and to comment on a wide range of issues affecting worldwide travel and tourism.

ANTOR UK is a voluntary, non-political organization which was established in 1952.

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to the African region. ATB is based in Pretoria, South Africa with members across the African continent.

Welcome to African Tourism Board

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, marketing@travelmarketingnetwork.com   

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: PATA, Representatives, representing, tourist, UK

Jamaica’s Tourism Minister Bartlett named PATWA advisor

April 18, 2019 by Forimmediaterelease

Tourism Minister, Hon. Edmund Bartlett has accepted an invitation to become an advisor to international travel writers’ group — Pacific Area Travel Writers Association (PATWA).

The invitation was made by the group’s Secretary General, Sagur Ahluwalia last Friday, who shared that the Minister’s rich experience will be beneficial to the organization.

In expressing his gratitude, Minister Bartlett said, “It is an honour to have been selected as an advisor to the prestigious PATWA organization. I offer my services to the organization and hope that we are able to share ideas which will have a positive impact on the growth of tourism both regionally and internationally.”

PATWA is a professional organisation of travel writers which was founded in 1998, at the Pacific Area Travel Association (PATA) Conference in Colombo, Sri Lanka. Its founding philosophy is to support PATA’s primary objectives of being a catalyst for responsibly developing the travel and tourism industry in the Asia Pacific region.

Minister Bartlett was this year awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism for 2018 in Berlin, Germany
During the awards presentation, Jamaica also received PATWA’s International Travel Award for Destination of the Year.

The awards recognised ¬individuals and organisations that have excelled and/or are involved in the promotion of ¬tourism from different sectors of the travel trade and service ¬providers related directly or indirectly to the industry.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Travel News | eTurboNews

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Airbnb co-founder headed to Phillippines for travel summit

March 27, 2019 by Forimmediaterelease

“We are excited to be welcoming Mr. Nathan Blecharczyk to the PATA Annual Summit 2019. It is nearly impossible to talk about the travel and tourism industry without mentioning Airbnb and its impact on the sector,” said PATA CEO Dr. Mario Hardy.

The Pacific Asia Travel Association (PATA) is proud to announce that Airbnb co-founder, Chief Strategy Officer, and Chairman of Airbnb China, Nathan Blecharczyk has been confirmed to speak at the PATA Annual Summit 2019 (PAS 2019).  The event, hosted by the Department of Tourism, Philippines, will be taking place from May 9-12 at Radisson Blu Cebu in Cebu, Philippines.

“This is an incredible opportunity for our members and delegates to hear from a true innovator and gain deeper insights into how global travel is changing. As the industry grapples with large scale global and regional challenges, including climate change, overtourism, and social and economic inequality, we must have a greater understanding of the constantly evolving landscape in order for us to create a more responsible and sustainable travel and tourism industry,” Hardy added.

PAS 2019 is a 4-day event that brings together international thought leaders, industry shapers, and senior decision-makers who are professionally engaged with the Asia Pacific region.  The Summit programme embraces a dynamic one-day conference under the theme ‘Progress with a Purpose’, which will highlight the fundamental challenges, issues and opportunities of the travel and tourism industry and how together we can bring about actionable change for the better.

During the conference, Mr Blecharczyk will sit down with BBC World News Presenter, Rico Hizon, for an intimate one-on-one interview to discuss a wide range of topics ranging from innovative and technological advancements to sustainability and corporate social responsibility.

Mr Blecharczyk plays a leading role in driving key strategic initiatives across the global business. Previously he oversaw the creation of Airbnb’s engineering, data science, and performance marketing teams. As a guest, Nathan has stayed in hundreds of homes using Airbnb and he is also a host in San Francisco, where he lives with his family.

Travel News | eTurboNews

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PATA: Indian tourism to Asia Pacific will increase by 5.4 million in next 4 years

March 25, 2019 by Forimmediaterelease

India is set to generate an incremental increase of 5.4 million visitor arrivals between 2018 and 2023, according to a latest report by PATA’s Asia Pacific Visitor Forecasts 2019-2023.

Of the 210 million additional foreign arrivals into Asia Pacific generated between 2018 and 2023, 73.7 percent will come from Asian origin markets.

The strongest Asian generators of additional visitor arrivals between 2018 and 2023 will be led by China and Hong Kong SAR with respective increases of 49.2 million and 30.8 million. These markets will be supported by Korea (ROK), Malaysia and India. The Asian Average Annual Growth Rate for tourism receipts between 2018 and 2023 is expected to be around 9.1 per cent, with Northeast and Southeast Asia showing even stronger average growth.

“The growth momentum of Asia Pacific as both a receiver and a generator of international visitors – not just into Asia Pacific but globally – and the receipts that they both receive and generate, is set to continue to at least 2023,” said Dr Mario Hardy, CEO, PATA. “As is always the case, growth in international arrivals across Asia Pacific and indeed globally, is often unequal, with subtle changes and shifts occurring as travellers tune into new experiences and the destinations that offer them,” he said.

Travel News | eTurboNews

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Reimagining tourism for the future

March 22, 2019 by Forimmediaterelease

In the last decade or so, tourism has positioned itself as a critical variable in the development planning space and the development discourse globally. Today businesses, governments, international organizations as well as NGOs have established, or are establishing programs, initiatives and programs to facilitate tourism for development. Academic institutions have also been introducing, organizing or reorganizing ‘tourism’ as an important element of their curriculum. The University of the West Indies is no exception. Through its many courses, centers and institutes, the UWI has been preparing our Caribbean nationals for the expanding opportunities and benefits being presented by the growth of the tourism sector. But we have much more to do.

Tourism and Development

According to the UNTWO, WTTC, CTO, PATA and several other regional and global institutions, tourism has been recognized as that force, which accelerates human development, social and economic inclusiveness, increased entrepreneurship and self-employment, the generation of decent work, environmental sustainability and also support regional integration.

Indeed, the contribution of tourism to both national and regional development continues to be enormous and I dare say unmatched. Firstly, tourism is linked to the notion of a sustainable economy in several ways. The economic indicators show that Caribbean is the most-tourism dependent in the world, tourism is the main economic sector in 16 out of 28 Caribbean states and the total contribution of tourism to employment in the Caribbean is estimated at 2.4 million jobs according to the World Travel and Tourism Annual Report for 2018. In Jamaica tourism employs one in every four persons.

Beyond direct employment tourism and hospitality there are vast indirect opportunities for supplying inputs to tourism enterprises catering to the visitor experience in areas such as accommodations, food and beverage, cultural and creative arts, entertainment and recreation, agriculture, manufacturing, banking and finance and foreign exchange.

Tourism is also linked to the preservation of heritage and culture through the concept of experiential tourism. Most tourists travel to have authentic experiences that require that they partake in activities and consume and acquire products/goods that are indigenous to the countries they travel. Tourism thus helps to preserve natural and cultural resources while generating revenues and incomes for local populations.

To unlock the potential of tourism to contribute to inclusive growth and development our main focus at the Ministry of Tourism is to find innovate ways to reduce economic leakage in the tourism sector and to improve retention. This mandate is already being executed through our Linkages Network which has been coordinating policies and strategies designed to strengthen linkages with other sectors of the economy particularly the agricultural and manufacturing sector, strengthen the benefits derived from the industry by local residents and communities and promote broader participation by nationals.

We however recognize that the competitiveness 0f the Caribbean destinations will significantly rely on how well we prepare our people for the emerging opportunities. If Caribbean destinations are to remain globally-competitive and increase their share of the global tourist market, we must find ways to unlock new sources of competitiveness and comparative advantage.

Traditionally the tourism sector has enjoyed one of the highest rates of labor mobility of any segment of the economy. However, many of the opportunities taken up by our citizens are those that require low skill and offer limited prospect for economic mobility. This fact is largely attributable to the fact that the majority of the tourism-related jobs are deemed to require low to medium-level technical skills. The global tourism market is however becoming increasingly differentiated and segmented. Consequently, the continued growth of Travel & Tourism in the region will depend on the right people with the right skills being available to meet this demand for additional human capital. And we at the MOT have been working to create a paradigm shift in the local tourism space which will see our citizens accessing more substantive jobs and I will discuss this some more in a minute.

Many trends are impacting the skills needed to perform competently in tourism-related jobs such as digitalization and virtualization, the need for sustainable behaviors & practices, the growth of non-traditional segments, the changing demographics of international travelers (more youthful, more specific), changing lifestyles and consumer demands and the need for data-driven policies. Technology has had a significant impact on tourism-related employment as well as supporting and changing how services are delivered. While technology has downgraded certain skills in the tourism sector it has upgraded other skills, particularly in the areas of marketing, information and communication. Caribbean destinations must recognize the differing preferences of a new generation of younger travelers and the growing importance of online services and marketing, especially through mobile internet. The future of tourism lies in the manipulation and exploitation of ICT capabilities such as big data, big data analytics, machine learning, blockchain technologies, the Internet of Things, robotics etc. We thus need to urgently capitalize on the opportunities for high-skilled employment that are being generated in the ICT-related fields in tourism.

The growth of non-traditional markets in Europe, Asia and Central America will require increased focus on cultural studies and the development of competencies in various foreign languages. The increased focus on data-driven policies to better understand the emerging needs of markets, to analyze trends and to predict future patterns means that tourism development strategy must increasingly emphasize research-based skills. The evolving tourism market will require modern managerial skills that can drive performance improvements in the sector by raising productivity through better staff planning and scheduling, employing new technology and improving employee motivation, thereby reducing staff turnover. Most importantly , we must equip our citizens with the competitive business management and marketing skills that are required to operate successful tourism enterprises in this globalized era.

In the current dispensation, the hospitality sector has to contend with negative perceptions of low wages and the lack of career opportunities beyond entry-level jobs. Studies have found that many university students have a peripheral view of tourism. There is oftentimes scarce information and misconceptions about the skills required as well as the opportunities for career development. National governments must take a lead in developing a long-term workforce development strategy. Ideally, such a strategy would be developed within the broader context of improving the industry’s competitiveness and sustainability, since the increasing demand for skilled labor will continue to present a major challenge in all countries. It is highly recommended that strategies and their implementation should be carried out with the private and education sectors and embrace agreed-upon commitments from the industry.

A robust institutional framework is needed to determine the education and training policies and programs that will support a more attractive labor market and business environment in tourism which will allow the industry to maintain a sufficient and highly-qualified workforce and hence support the enhancement of productivity in the industry. My view is that while formal qualifications are not always required in tourism, their existence, and a widely available opportunity to obtain qualifications and competency development in tourism may contribute to raising the prestige of the occupation and the sector in general.

A study by the WTTC revealed that Travel & Tourism’s human capital challenges are significantly higher than those faced in other sectors with most countries in study projecting to face a talent ‘deficit’ or ‘shortage’ in Travel & Tourism over the next ten years. Talent development will also prevent many high-skilled positions from being filled by migrant workers. Both public and private sector are thus encouraged to act now to address the anticipated talent shortage.

Given the robust nature of UWI’s tourism portfolio which was recently expanded with the recent launch of the region’s first Global Tourism Resilience and Crisis Management Centre, here at UWI, changes in the tourism space, new instruction technologies, the ever diversifying nature of tourism, it is time for the UWI to reimagine its tourism portfolio and consolidate its programs, courses, institutes, centers, etc. under one roof here in one of the Caribbean’s mecca of tourism (Montego Bay) with the establishment of a school or a faculty of Tourism.

Indeed, UWIs global recognition as a powerful intellectual institution will position the UWI to make an even more substantive contribution to the development of the region through such a Faculty or School. Certainly, this effort would have my support, and, although I cannot speak for my Caribbean counterparts, I am more than certain it would also have the support of the government of the region. More specifically, in keeping with the mandate of the administration that I am apart of, I reiterate my commitment to promoting a sustainable tourism product that advances the well-being of local communities and that incorporates more local talent in the delivery of tourism services.

Travel News | eTurboNews

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