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Airbnb co-founder headed to Phillippines for travel summit

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“We are excited to be welcoming Mr. Nathan Blecharczyk to the PATA Annual Summit 2019. It is nearly impossible to talk about the travel and tourism industry without mentioning Airbnb and its impact on the sector,” said PATA CEO Dr. Mario Hardy.

The Pacific Asia Travel Association (PATA) is proud to announce that Airbnb co-founder, Chief Strategy Officer, and Chairman of Airbnb China, Nathan Blecharczyk has been confirmed to speak at the PATA Annual Summit 2019 (PAS 2019).  The event, hosted by the Department of Tourism, Philippines, will be taking place from May 9-12 at Radisson Blu Cebu in Cebu, Philippines.

“This is an incredible opportunity for our members and delegates to hear from a true innovator and gain deeper insights into how global travel is changing. As the industry grapples with large scale global and regional challenges, including climate change, overtourism, and social and economic inequality, we must have a greater understanding of the constantly evolving landscape in order for us to create a more responsible and sustainable travel and tourism industry,” Hardy added.

PAS 2019 is a 4-day event that brings together international thought leaders, industry shapers, and senior decision-makers who are professionally engaged with the Asia Pacific region.  The Summit programme embraces a dynamic one-day conference under the theme ‘Progress with a Purpose’, which will highlight the fundamental challenges, issues and opportunities of the travel and tourism industry and how together we can bring about actionable change for the better.

During the conference, Mr Blecharczyk will sit down with BBC World News Presenter, Rico Hizon, for an intimate one-on-one interview to discuss a wide range of topics ranging from innovative and technological advancements to sustainability and corporate social responsibility.

Mr Blecharczyk plays a leading role in driving key strategic initiatives across the global business. Previously he oversaw the creation of Airbnb’s engineering, data science, and performance marketing teams. As a guest, Nathan has stayed in hundreds of homes using Airbnb and he is also a host in San Francisco, where he lives with his family.

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TableVision: A virtual reality training solution for waitstaff on cruises

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Pixvana, a virtual reality solutions provider, today announced that it has partnered with Seabourn, to create and launch “TableVision”, a virtual reality training solution for waitstaff.  The new interactive VR training video enables new Seabourn employees to master the massive, 105 tables, 12 serving station, dining room in a fraction of the time – without internet or access to the actual room.

“A major hurdle to staff training is the fact that the ship is almost always in full operation, with the dining room perpetually occupied with either customers or the cleaning crew,” said Rocky Sudlesky, the Seabourn Fleet Learning and Development Lead Specialist. “Finding a window of time to manually train new employees was both cumbersome and inefficient.  Instead, we turned to the pros at Pixvana who handled everything from creative design to post-production and headset implementation.  The end result is a completely tailored training experience that not only saves Seabourn Learning and Development time and money, but also provides staff with a more engaging, efficient, and accessible opportunity to learn.”

Pixvana utilized SPIN Studio, its proprietary VR-native platform,  to design and create the project in entirety.  After analyzing the environment and drafting an optimized day-of plan, the team executed a fast, 4 hour on-set shoot – creating 26 scenes connected by 90 hyperports.  Over 300 assets were then applied in a post production period – including branded, togglable graphic labels over the tables.  The highly engaging experience simulates the psychological experience of wandering through the dining room with interactive tools that enhance training recall.

Pivana also provided access to its proprietary VR Casting feature, giving Seabourn Learning and Development the ability to conduct VR training sessions even when ‘offline’.  Using VR Casting, TableVision can be securely transmitted and downloaded to any Oculus Go headset in the highest resolution, ready to be accessed at any moment and from any point around the globe.

“Pixvana is the only VR company in the world that offers clients access to both an award-winning creative services team and the power of a proprietary VR-native platform,” said Rachel Lanham, Chief Operating Officer of Pixvana.  “By creating tailored VR training experiences that leverage the VR superpowers – presence, empathy and immersion – we can maximize workforce engagement and retention.  We believe there’s huge potential for immersive learning in the corporate world and Seabourn’s dedication to unparalleled service puts them at the forefront of innovative training in the cruise industry.”

Upon complete roll out of TableVision across each of Seabourn’s custom dining rooms, Pixvana will work to complete more training experiences for Seabourn Learning and Development, helping them develop an overall strategy to integrate VR into their investments in training innovation and improve results.

Virtual Reality and Enterprise Training: Seabourn Case Study from Pixvana on Vimeo.

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Maldives Tourism: Changes needed say local travel industry leaders

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The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

Travel News | eTurboNews

ATM Report: 63% of Dubai Airport passengers were in transit during 2018

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More than 63% of the 89 million passengers who passed through Dubai airport in 2018 were in transit with just 8% of these passengers leaving the airport to explore the emirate, according to the latest Colliers International data published by Reed Travel Exhibitions ahead of Arabian Travel Market (ATM) 2019, which takes place at Dubai World Trade Centre between 28 April – 1 May 2019.

As Dubai targets 20 million annual visitors by 2020, plus an additional five million between October 2020 and April 2021 for Expo 2020 – 70% of which will come from outside the UAE – a number of initiatives to increase stopover tourism have been introduced including new transit visas and dedicated tourism packages.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Last year, the UAE introduced a new transit visa allowing all transit passengers an exemption from entry fees for 48 hours with the option to extend up to 96 hours for AED 50. This visa is not only good for the country’s tourism sector but for the local economy as a whole, enticing passengers to view their transit not as an unwanted delay in their travels – but as a good opportunity to add value to their trip and experience everything the UAE has to offer.”

According to IATA, the Middle East is forecast to see an extra 290 million air passengers on routes to, from and within the region by 2037, with the total market size increasing to 501 million passengers during the same period.

Adding to this, figures from ATM 2018 show the number of delegates interested in buying airline products and services increased 13% between 2017 and 2018.

“This projected growth underscores Dubai, and of course the Middle East, as the ideal location to bring together professionals from the aviation and tourism industry for our inaugural CONNECT Middle East, India and Africa forum which will be co-located alongside ATM 2019 – taking place on the last two days of the show,” Curtis said.

The success of the aviation industry in the sky is matched in the GCC and wider MENA region by the continued huge infrastructure investment.

The total value of 195 active aviation-related projects in the Middle East reached almost $50 billion in 2018, according to research provider BNC Network.

The various airport investments under way include AED30 billion in developing Al Maktoum International Airport, AED28 billion expansion of phase four of Dubai International Airport and AED 25 billion for the development and expansion of Abu Dhabi International Airport. In addition, Sharjah Airport is also undergoing a AED1.5 billion investment in expansion of its terminal.

There are also a number of upcoming and planned airport expansion projects across Saudi Arabia, including King Abdulaziz International Airport Expansion in Jeddah and King Khalid International Airport Expansion in Riyadh.

Curtis said: “2018 was also an exciting year for new flight routes with GCC airlines alone adding 58 new flight routes – focusing on areas of consistent and substantial growth.

“With two thirds of the world’s population within an eight-hour flight from the GCC, it is an ideal base for exploring some of the world’s most interesting and previously inaccessible corners of the world. And the GCC’s airlines are making it even easier with the continuous addition of new and direct flight routes,” Curtis added.

Looking ahead to ATM 2019, aviation will feature heavily in the programme with a keynote from Emirates’ President Sir Tim Clark titled ‘Emirates: Still leading the way’ as well as an exclusive one-to-one with Air Arabia CEO, Adel Ali. A panel session titled ‘What are the hot topics in the airline world’ which will explore how traffic is performing against a backdrop of volatile fuel prices and geo-political challenges as well as discussing stopover tourism and how the digital world is affecting airline and airport services and experiences for customers.

Confirmed exhibiting airlines for ATM 2019 so far include Emirates, Etihad Airways, Saudi Airlines, flydubai and flynas.

Considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, ATM welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

Brand new for this year’s show will be the launch of Arabian Travel Week, an umbrella brand comprising four co-located shows including ATM 2019, ILTM Arabia, CONNECT Middle East, India & Africa – a new route development forum and new consumer-led event ATM Holiday Shopper. Arabian Travel Week will take place at Dubai World Trade Centre from 27 April – 1 May 2019.

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.

Travel News | eTurboNews

Follow travel journalists of “The Bucket List Family”

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The Bucket List Family is a family of five, including three small children, who travel the world together documenting and sharing their adventures. The family will travel with LATAM Airlines throughout the South American region, checking off places from their bucket list with some of the most popular destinations in the region.

In addition, LATAM is bridging a partnership between The Bucket List Family and TECHO, a nonprofit organization that seeks to overcome the poverty situation that millions of people live in across Latin America through the joint work of its inhabitants and young volunteers.

During a yearlong adventure, LATAM will take the family to key destinations in South America to explore the variety of cultures, and via their partnership with TECHO, present the family with the opportunity to give back to the communities by collaborating with local leaders and share their efforts and accomplishments for building better communities.

“We are thrilled to fly with LATAM to amazing destinations and work with TECHO to help in its important mission of fighting poverty throughout the region, said Jessica Gee, matriarch of the Bucket List Family. “In every country we visit, we try to find local service opportunities where we can not only give back but impart valuable life lessons to our children. That’s why we feel this latest adventure is perfectly aligned with our mission and family values.”

Felipe Bogotá, General Director at TECHO added: “TECHO is proud to join LATAM in making The Bucket List Family´s tour an opportunity to build bridges and share on the disparate realities of life in Latin America with the world. Sharing stories is a substantial part of our work, which we have developed in part thanks to LATAM´s foundational contribution to our organization.”

The Bucket List Family will begin its tour in March of 2019, running through 2020. They are expected to visit Chile, Argentina, Colombia and Peru.

“LATAM is thrilled to take the Bucket List Family on this amazing adventure of discovery and purpose,” said Pablo Chiozza, Senior Vice President USA, Asia, Canada and Caribbean at LATAM Airlines.

Follow the journey and join the conversations at The Bucket List Family and use the hashtag #TheBucketListandLATAM.

Travel News | eTurboNews

African Tourism Board: The Human Right to Explore the Cape in the Eyes of Marriott

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Avukile Mabombo

The official launch of the African Tourism Board is only about two weeks away. On April 11 at 15.30 the Cape Town International Convention Centre Conference Theatre during World Travel Market Africa will be the venue where Africa becomes one tourist destination.

Cape Town is a good example where the Human Right to travel is so important. Avukile Mabombo, Group Marketing Manager, Protea Hotels by Marriott summarizes his love for Cape Town:

In a former age in South Africa, locals were boxed in, unable to explore their own country, limited to pockets of land within cities and rural areas. This, quite rightly, has changed, opening the curtain on a wealth of activities and experiences to be explored – a country for the people. There’s a rising interest among the black, middle class traveller to do just that. Of course, besides places of natural beauty, there are many places that preserve heritage, and it’s worthwhile checking them out.

From Robben Island to the Pass Office

Cape Town, as much as it seems to be a vibey holiday space, has just as much of a role in the country’s history. Fortunately, we’ve sought to redress the inequalities of the past and to turn them into opportunities for locals. We respect their sometimes-chilling place in memory, but we celebrate that we’re leaving that era back in the “dustbin of history”, to use a phrase once quoted by Leon Trotsky.

Robben Island: San Francisco, another global destination, may boast Alcatraz, the former prison, as a tourist attraction, but Robben Island’s place on our tourism itinerary is an iconic one for a different reason, being the place where Nelson Mandela, Robert Sobukwe, Kgalema Motlanthe, Neville Alexander, Mac Maharaj and Harry Gwala, as well as other political leaders were imprisoned, in addition to thousands of ordinary struggle foot soldiers. The rugged island dominating Table Bay is an essential one for heritage tourism. Just across the bay is the Breakwater Lodge in the heart of the V&A Waterfront, a former prison now operating as Protea Hotel in conjunction with the UCT Graduate School of Business, a reclaimed space within our city that’s engaging with the past by undergoing a renovation to place historic visuals and artifacts in display.

Back on land, it’s possible to visit many places that echo this historical journey. The Slave Lodge in Adderley Street, the Pass Office in Langa, the Amy Biehl Memorial in Gugulethu and other spots in Cape Town call for a meditative visit, perhaps a walking tour that allows for reflection.

Such neighborhoods themselves still remind us of the spacial disparities that existed then and that exist still, although innovative tourism entrepreneurs have spotted the opportunity to present a vibrant tourism offering in spite of those memories.

Giving the storytellers a voice

What makes the local tourism special is that you can speak to people now serving as tour guides for whom our heritage is their lived experience. They have first-hand accounts of what went on, who was involved and how we have managed to overcome as a society; their accounts are spine-chilling, relevant and meaningful, and it’s worth making the effort to chat to those storytellers whose oral histories echo our written ones.

Most importantly, reflecting on heritage as a part of the tourism experience enables us to hold a more balanced account of the future, acknowledging that the past is alive and that it has an impact on how we experience life in our growing metropolis. We don’t need to hide our heritage – in fact, we must shine a spotlight on it, even the shameful parts, so that we can tell our local and international visitors how we have grown, and just why we are optimistic that our spaces aren’t some kind of historical Chernobyl, Ukraine – a region closed off to the world following that catastrophic nuclear accident in the 80s. As catastrophic as our own history has been in many ways, we have learned how to adapt and appreciate our freedom, as well as the opportunity to tell those riveting stories and to keep our struggle heroes alive in memory.

Why not adventure into our heritage today? Your exploration translates into jobs for locals, economic benefits and transformation at its deepest roots.

For more information on African Tourism Board visit www.africantourismboard.com 

Travel News | eTurboNews

Gambling is big business in tourism

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The gambling industry, which happens to be a really big one worldwide, is one of the most popular in terms of tourism. That’s why casino tourism is such a big thing these days.

Many countries have been developing big casinos in various regions within their bounds in order to get more tourists to come in. Obviously, a more robust tourism environment is good for the economy as it brings in not only more money but also more recognition and possible investors.

Here is a look at the impact casinos have on tourism and how they help with the overall economy of a country.

Evidence of a Correlation Between Casino and Tourism

Just by taking a look at the biggest casinos around the world, we can actually observe how tourism is boosted by casinos in some countries. These countries include the USA, Macau, and Australia. Just to give you an idea, Las Vegas, Nevada alone was able to bring in over 40 million tourists in 2016. And that’s not very surprising simply because Las Vegas is THE place to go if you want to make a lot of casino money and have fun. Sure, the tourist attractions and the beautiful nightlights also attract the tourists. However, it’s the overall gambling experience and ambiance that really bring them in.

A strong competitor of Las Vegas is none other than Macau, which is a region in China’s territory that was made into one of the world’s biggest gambling hubs. Macau became such a giant in the gambling industry that they were even able to overtake Las Vegas in gambling receipts back in 2010. Just like in Vegas, Macau also focused their efforts on providing the high spending clients with VIP services. This included golden member privileges, private gambling rooms, amazing amenities, and more. This allowed them to bring in so many rich tourists in 2013. The high rollers eventually made up 66% of the overall casino profit that year. Of course, this sudden increase was stopped short in 2014 by the anti-corruption crackdown from Xi Jinping’s government. Eventually, Macau was able to stabilize because the casinos also targeted the mass market instead of just high rollers.

Even though the Macau casinos were able to hold their ground, a number of Chinese gamblers were not satisfied. This is why they went over to Australia instead. Because of Australia’s huge casino developments, around 1 million of these Chinese gamblers switched out to Australia. In fact, casinos became one of Australia’s biggest attractions rivaling even Vegas and Macau alike with 10 million visitors in recent years.

And it’s not only these big countries who have seen surges in their tourism sectors because of casinos. Other smaller countries such as Singapore, Philippines, Monaco, and Cambodia all have boasted of strong revenues from tourists who visit those countries to play in casinos. The growth of the gambling industry in these countries already can give us an idea of how much of an impact casinos have on a country’s tourism.

How Casino Tourism Impacts Other Industries

The great thing about casino tourism is that it can bring in a large number of people from various countries and concentrate them in one location. Since there are a lot of people around casinos, other industries can also benefit from that. The hospitality industry is one such that really benefits from casino tourism. Where there is a casino, there would usually be hotels, resorts, and restaurants. That is why partnerships between hotels, casinos, and restaurants are very common.

Not only hotels and restaurants would flourish, but even other tourist attractions around the area as well. Local restaurants would receive a flock of foreign visitors who came from the casinos. These foreigners would then get a chance to try the local cuisines. This further contributes to the country’s tourism.

In a sense, casino tourism also encourages diversity. This is exactly what happened after Macau’s corruption crackdown. The Chinese government decided to diversify Macau to make it more than just another big time gambling hub like the big Venice canal lookalike.

We can also see such an example in Singapore– one of their biggest casinos, Resortsworld, is located in Sentosa near other tourist attractions by the Sentosa bay. Due to that, a lot of gamblers have also been visiting the tourist spots in the area. Finally, Manila has also been enjoying strong tourism due to the presence of their casinos concentrated in one area.

With that, we can see that location is key if a country would want to make their casino tourism venture successful. By strategic location and immense marketing, casinos can directly impact tourism and also impact other industries and the economy at large.

The Presence of Overseas Workers

The presence of a more diverse crowd also comes the presence of more overseas workers. Let’s take the Australian casinos for example. Because of the influx of Chinese high rollers flocking into their casinos, the demand for Mandarin speaking dealers also increased. What some casinos do is that they employ staff who either speak Mandarin or staff that come from Mandarin speaking countries like Taiwan. This allows the Chinese high rollers to feel more at home in the casino, thus encouraging them to bring in more Chinese gamblers to play.

Impact on Across Border Markets

We all know that there are some countries that make gambling illegal. Of course, this doesn’t deter the citizens of the country who want to gamble. What they would do is that they would either travel to the country nearest to them that legalizes gambling or search for a list of PayPal online casinos wherein they can internationally transact and gamble. By giving something the locals of a country want that their own home country cannot provide, you will be opening up new markets for opportunity by making that “want” accessible.

In Conclusion

All of these points will show that there is definitely a relationship between casinos and overall tourism. Through this discussion, we can definitely say that the casino industry can have a big positive impact on the overall tourism situation of an economy. Of course, there is the problem of an economy relying too much on the gambling industry for attracting tourists.

That is why many countries are also diversifying their tourist attractions and putting various tourist spots near casinos. This will give the foreign gamblers a reason to explore a bit and see the sights. This will encourage them to want to go back to the country even more if they already get sick of the casino. This was actually a problem with Macau since Macau didn’t really have much to brag about except their casino. That is why a lot of the former customers fled to Australia after the crackdown. However, the Chinese government decided that they wanted to diversify in order to attract other markets aside from the high rollers. That is one of the ways that lead to Macau’s stabilization.

While casinos can surely boost tourism, it shouldn’t be the sole reason for a country’s tourism growth. It should be one of the reasons supplemented by other attractions that can make tourists want to keep on coming back.

Travel News | eTurboNews

Seychelles welcomes another set of hospitality professionals

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The tourism industry of Seychelles, the country’s leading economic pillar, will greatly benefit as it welcomes home 11 hospitality professionals, following the completion of their studies in Ireland.

The sixth cohort of Seychellois student at the Shannon College graduated on March 17, 2019, a ceremony that took place in the presence of Seychelles’ Minister of Tourism, Civil Aviation, and Ports & Marine Mr. Didier Dogley.

Also present at the graduation ceremony were Mr. Flavien Joubert, the Principal of the Seychelles Tourism Academy (STA), Mr. Claude Narin, the Patron of STA, Mr. Terence Crea of the NHRDC, parents and family members of the students.

Minister Dogley said it is the government’s vision to have the hospitality industry in Seychelles led by Seychellois professionals.

“During the last 10 years the necessary resources and support systems have been put into place to enable this to happen. Today we have reached another important milestone with the sixth cohort graduating with sterling results. All efforts will continue to be made for them to remain in the industry and prosper,” said Mr. Dogley.

The management of the school had only praise for the Seychellois students, who have performed very well and have been exemplary as students.

The twinning program between the Seychelles Tourism Academy and the Shannon College started in 2008. Since its inception, 65 students have graduated, with most of the young professionals still actively working in the industry.

The program, which is a 5 years Degree program, consist of three years training at Higher Diploma level at the STA plus two years degree training at Shannon College. The College forms part of the National University of Ireland.

During the visit to the college, the Seychelles delegation met and discuss a number of issues with the group of students currently following the course at the college. Generally, Seychellois students are very satisfied with the program and the quality of student life offered by the college.

It was also a great opportunity for the delegation to meet with the management of the college. Renewal of the five-year collaborative agreement between the two institutions was discussed, as the current one is ending.

The five-year strategic plan of the Seychelles Tourism Academy was also a topic of conversation between the officials present during the meeting. With the new plan, the academy hopes to chart a clear road map for the further development as an institution of excellence.

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Jane Austen leads the way for a new themed guided tour of Winchester in England 

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In conjunction with Winchester Cathedral, Visit Hampshire announced a new Jane Austen-themed product to meet increased demand from US visitors to explore the literary legend. 

In partnership with England’s Literary Greats project, Visit Hampshire and Winchester Cathedral have created a new travel trade friendly product, which packages a Jane Austen-themed tour with an afternoon tea in the Cathedral Refectory for the first time.

The new package will encourage tourists to visit Hampshire and immerse themselves in the literary roots of one of England’s greatest writers. The themed tour provides tourists with an opportunity to follow in the footsteps of Austen, offering unique insights into her life, her connections to the Cathedral and how it came to be her last resting place. The itinerary also invites visitors on a walk through the Cathedral’s historic ‘Inner Close’ to the house on College Street where Jane spent her final days, with her sister Cassandra.

Catherine Hodgson, Marketing Manager for Winchester Cathedral comments, “We feel most privileged to be able to share the story of Jane Austen and how her life came to be so intertwined with our Cathedral. Today, tourists come from all over the world to stand at her grave here and they can also see her brass plaque and memorial window – three memorials to a remarkable woman whose novels so brilliantly capture the quiet drama of human relationships.”

The experience has been created following extensive international research which identified that more than a third of overseas visitors want to see places from film and literature, and that almost half of them visited museums, art galleries, castles or historic houses on previous trips.

Andrew Bateman, Tourism Manager for Visit Hampshire comments, “We are very excited about launching the new version of this tour as it has such a broad appeal for international visitors. There is something very special about inviting people to step into a landscape that has inspired one of Britain’s best loved authors and are very much looking forward to celebrating her life and the wonderful literary contributions that she made to our country.”

The bookable products can be bought independently or incorporated into a new wider itinerary. The tour and can be purchased by a tour operator ‘off the shelf’ or tailored as required. The itinerary also recommends accommodation, with a focus on travel trade or group-friendly properties and those that relate to the theme or are quintessentially English. Also recommended are complementary experiences including food experiences, landscapes famous for film locations or other local sites of interest.

The Jane Austen itinerary and new bookable products can be found here.

The Discover England Fund project, England’s Literary Greats, is one of a number of projects to benefit from the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitBritain/VisitEngland and involves a program of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by delivering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.

The ‘England’s Literary Greats’ project will fine tune itineraries based around literary figures, adding associated film locations and deepening trade engagement.

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“Seychelles Discovered Roadshow” marches north in the UK

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UK-based travel agents are now better equipped to attract clients as they learn more about destination Seychelles through the Seychelles Tourism Board’s (STB) “Seychelles Discovered Roadshow” hosted from March 12, 2019 to March 14, 2019.

The group, led by STB Director for UK and Ireland, Ms. Christine Vel, took to Chester in the north of England, and Glasgow and Aberdeen in Scotland, to promote the tropical island nation. Onboard the team was also Marketing Executive, Ms. Eloise Vidot and other local partners.

The three-city roadshow, saw the presence of 115 agents, all interested in learning more about the destination famously know for its beaches and sustainable tourism.

Few of the agents present have already visited Seychelles and are actively selling the destination; the three-day roadshow was the perfect opportunity to provide the agents with as much information about the Seychelles islands.

A networking cocktail was organised at the start of the evening, in each city, allowing the local partners to go around and chat to the agents before taking them on a journey of the amazing Seychelles islands and its products.

Some lucky winners also won a week’s holiday in the Seychelles sponsored by the various hotel partners represented on the tour.

Representing Coco de Mer hotel & Black Parrot suites was Mr. Ash Behari, Crystal cruises saw the presence of Mr. Jon Schofield, from Denis Island & Carana Beach, Ms. Bessie Etienne, The H Resort Beau Vallon Beach was represented by Mr. Sherif El Mansoury.

Ms. Rizwana Hamayun represented Kempinksi Seychelles, Mr. Gerhard Louw was from Maia & Paradise Sun and representing The Hilton Seychelles hotels were Ms. Devi Pentamah and Mr. Anthony Smith.

Ms. Vel mentioned her satisfaction to see that the destination remains very popular on the UK market; she commended the active participation of the Tour Operators and Travel Agents present at the events.

“Once again this year we had an amazing turn out of agents wanting to broaden their knowledge of our destination,” said Ms. Vel.

‘Seychelles Discovered Roadshow’ is held twice annually in March and October. The next edition for 2019 will be held between October 28 to October 31.

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