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Air freight demand still spiraling down

April 3, 2019 by Forimmediaterelease

For the fourth consecutive month, global air freight performance has reported a negative year-on-year growth and the worst performance in the last three years. The International Air Transport Association (IATA) released data for global air freight markets showing that demand, measured in freight ton kilometers (FTKs), decreased 4.7% in February 2019, compared to the same period in 2018.

Freight capacity, measured in available freight ton kilometers (AFTKs), rose by 2.7% year-on-year in February 2019. This was the twelfth month in a row that capacity growth outstripped demand growth.

Demand for air cargo continues to face significant headwinds:

  • Trade tensions weigh on the industry;
  • Global economic activity and consumer confidence have weakened;
  • And the Purchasing Managers Index (PMI) for manufacturing and export orders has indicated falling global export orders since September 2018.

“Cargo is in the doldrums with smaller volumes being shipped over the last four months than a year ago. And with order books weakening, consumer confidence deteriorating and trade tensions hanging over the industry, it is difficult to see an early turnaround. The industry is adapting to new markets for e-commerce and special cargo shipments. But the bigger challenge is trade is slowing. Governments need to realize the damage being done by protectionist measures. Nobody wins a trade war. We all do better when borders are open to people and to trade,” said Alexandre de Juniac, IATA’s Director General and CEO.

 

Regional Performance

All regions reported a contraction in year-on-year demand growth in February 2019 except for Latin America.

  • Asia-Pacific airlines saw demand for air freight contract by 11.6% in February 2019, compared to the same period in 2018. Weaker manufacturing conditions for exporters in the region, ongoing trade tensions and a slowing of the Chinese economy impacted the market. Capacity decreased by 3.7%.

 

  • North American airlines saw demand contract by 0.7% in February 2019, compared to the same period a year earlier. This was the first month of negative year-on-year growth recorded since mid-2016, reflecting the sharp fall in trade with China. North American carriers have benefited from the strength of the US economy and consumer spending over the past year. Capacity increased by 7.1%.

 

  • European airlines experienced a contraction in freight demand of 1.0% in February 2019 compared to a year ago. The decline is consistent with weaker manufacturing conditions for exporters in Germany, one of Europe’s major economies. Trade tensions and uncertainty over Brexit also contributed to a weakening in demand. Capacity increased by 4.0% year-on-year.

 

  • Middle Eastern airlines’ freight volumes contracted 1.6% in February 2019 compared to the year-ago period. Capacity increased by 3.1%. A clear downward trend in seasonally-adjusted international air cargo demand is now evident with weakening trade to/from North America contributing to the decrease.

 

  • Latin American airlines posted the fastest growth of any region in February 2019 versus last year with demand up 2.8%. Despite the economic uncertainty in the region, a number of key markets are performing strongly. Seasonally-adjusted international freight demand achieved growth for the first time in six months. Capacity increased by 14.1%.

 

  • African carriers saw freight demand decrease by 8.5% in February 2019, compared to the same month in 2018. Seasonally-adjusted international freight volumes are lower than their peak in mid-2017; despite this, they are still 25% higher than their most recent trough in late-2015. Capacity grew 6.8% year-on-year.

View full February freight results (pdf).

Travel News | eTurboNews

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Tourism employees celebrated at Employee of the Year awards  

April 3, 2019 by Forimmediaterelease

It was during an appreciation event held on Friday, March 22, 2019, at the Hilton Labriz Jetty at Belombre that 14 employees of the Seychelles tourism industry were recognized for their outstanding achievement.

The initiative of the Ministry for Tourism aims at sensitizing stakeholders on the importance of having in place a recognition program in their respective organization.

The event, which saw the participation of the various hotel representatives and rewarded employees, was conducted in the presence of the Minister for Tourism, Civil Aviation, Ports and Marine, Mr.  Didier Dogley; Mrs. Myriam Telemaque Minister for Employment, Employment, Immigration and Civil Status; Mrs Anne Lafortune Principal Secretary for Tourism and Mrs. Sherin Francis Seychelles Tourism Board (STB) Chief Executive.

Speaking at the launch the Minister for Tourism, retraced the interesting course of the tourism industry since in inception, he expressed his appreciation to the private sector for the support received throughout the years.

“It is important to have an initiative that encourages our employees in the industry to contribute towards making our destination, one which excels in its quality of service provided to our visitors,” said Minister Dogley.

Minister Dogley also commended the various organisation who have committed to the monthly recognition for their employees.

Employees rewarded were Edmond Felicie from Raffles Seychelles; also from Praslin Nelly Brioche representing Les Lauriers Eco Hotel & restaurant; Gary Pouponneau from Constance Lemuria; Williana Wilcock of Paradise Sun; Almea Marie from Berjaya Praslin resort and Akendra Bk from Oasis Hotel Restaurant and Spa.

Recognized at the Hilton group in Seychelles were Therese Belise for Doubletree by Hilton Seychelles Allamanda Resort and Spa, Liza Pool for Hilton Northolme Resort and Spa and Anthony Bannane for Hilton Seychelles Labriz resort and Spa.

On the Constance Ephelia was Pithra Matombe; Carol Fred from Four Seasons Resort Seychelles; Vishnu Sukumaran from Carana Beach Hotel; Micheal Jean-Louis of Eden Bleu Hotel and finally John Mokgethi of North Island

The employee of the year award recognizes employees who have demonstrated and contributed to the improvements of the quality and performance of their respective organisations at national level and seeks to motivate workers to excel and be productive in the workplace.

Travel News | eTurboNews

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Pope Francis appoints Tanzanian prelate to represent the Vatican in New Zealand

April 3, 2019 by Forimmediaterelease

Pope Francis has appointed the Tanzanian born prelate, Archbishop Novatus Rugambwa, as Apostolic Nuncio to New Zealand and Apostolic Delegate to the countries of the Pacific Ocean.

The Pontiff had appointed Archbishop Rugambwa a few days ago to represent the Holy See in New Zealand and the Pacific Ocean countries after serving Sao Tome and Principe, Angola, and Tagaria – all in Africa.

Ranking takes place among African nationals serving the Holy See in different capacities.

Archbishop Rugambwa was born in Western Tanzania in 1957 then ordained a priest in 1986 and Archbishop in 2010.

He entered the diplomatic service of the Holy See in 1991 and has served in Nunciatures in Panama, Republic of Congo, Pakistan, New Zealand, Indonesia, Angola, and Honduras.

For a period of time, he was also Under Secretary of the Holy See’s Pontifical Council for the Pastoral Care of Migrants and Itinerant People.

Archbishop Rugambwa has diplomatic experience in Panama, the Republic of Congo, Pakistan, Indonesia and he previously served as secretary to the Apostolic Nuncio in Wellington, New Zealand. He holds a degree in Canon Law.

He replaces the previous nuncio Archbishop Martin Krebs who last year was appointed Apostolic Nuncio to Uruguay.

President of the New Zealand Catholic Bishops Conference, Bishop Patrick Dunn, said: “We’re delighted with the appointment of Archbishop Rugambwa and warmly welcome him back to our shores in his new role. Our prayers are with him as he prepares for his move and we look forward to working with him in the years ahead.”

Archbishop Rugambwa entered the diplomatic service of the Holy See in July 1991 and then served in the Pontifical diplomatic missions in Panama, Republic of Congo, Pakistan, New Zealand, and Indonesia.

He was named Sub-Secretary of the Pontifical Council for the Pastoral Care of Migrants and Itinerants in June 2007, then elected Titular Archbishop of Tagaria, and at the same time named Apostolic Nuncio to São Tomé and Príncipe in February 2010, the position he served before moving to New Zealand.

The Catholic Church has been among key partners in tourism, playing a pivotal role to attract visitors from other parts of the world to visit Africa in different missions.

The Church in collaboration with other churches are promoting and organizing pilgrimage trips to Holy places mostly in Israel, Spain, Rome, and North Africa.

Catholic, Anglican, and Lutheran missionaries are counted the first travelers who entered Africa then opened routes to the modern tourist industry which African countries are working hard to develop.

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Munich Airport welcomes new US destination

April 3, 2019 by Forimmediaterelease

Effective immediately, American Airlines has launched a new service to the “land of endless opportunities.”

An Airbus A330 will be departing daily from Munich, Germany, to Charlotte, in the US state of North Carolina.

Douglas International Airport in Charlotte, with a total of 46.6 million passengers per year, is comparable to Munich Airport. It is the sixth-largest US airport and one of the busiest American Airlines hubs.

The US carrier is planning to offer more than 700 daily connections there by the end of this year.

The decision by the airline to expand its services in Munich underscores the important role played by Munich Airport for US routes. In 2018, 1.8 million people departed from Munich for destinations in the USA, making it not only the number one destination country in the intercontinental segment, but also placing it in the top three among all countries served from Munich.

Among US destinations served from Munich, Charlotte ranks eighth in total passengers.

Travel News | eTurboNews

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Ottawa Tourism and Outaouais Tourism join forces to target UK

April 2, 2019 by Forimmediaterelease

Senior members from Ottawa Tourism and Outaouais Tourism will visit the UK from April 8-10 to promote both regions as a holiday destination.

The delegation, which also includes representatives from Canada’s national museums and from the wildlife experience called Omega Park, will visit Manchester and London, where they are set to meet with leading travel trade partners and top travel media.

The sales mission will conclude with an exclusive co-hosted event taking place at the Argyll Room & Terrace at London’s prestigious No. 4 Hamilton Place.

Ottawa is Canada’s capital with more than one million people. Located in Ontario at the Quebec border, it’s a place where English and French are spoken in the streets. Outaouais is located on the north shore of the Ottawa River, facing Ottawa.

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Middle East visitors to Egypt to increase 50% by 2022, ATM report reveals

April 2, 2019 by Forimmediaterelease

Arrivals from the Middle East to Egypt are expected to increase 50% from 1.49 million in 2018 to 2.23 million in 2022 with visitors from Saudi Arabia driving this growth, according to data published ahead of Arabian Travel Market 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.

While arrivals from Europe are expected to be the largest contributor on a regional basis, increasing from 6.2 million in 2018 to 9.1 million tourists in 2022, the latest research from Colliers International revealed arrivals from the Middle East will actually witness the highest Compound Annual Growth Rate (CAGR) at 11%.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Over the last 12 months, Egypt’s tourism industry has witnessed healthy and steady growth, with arrivals up 14.5% from 8.3 million in 2017 to 9.5 million in 2018. Growth has been fuelled by the cheaper Egyptian Pound and government incentives for charter airlines operating international flights.

“Adding to this, we are witnessing this growth first hand at ATM with the total number of attendees coming from Egypt increasing 16% YoY.”

Taking advantage of this resurgence in tourists are some of Egypt’s most prominent tourism companies including Dana Tours, Nicolas Tours and Standard Tours who will exhibit at ATM 2019 – and of course the Egyptian Tourism Promotion Board who will have a major presence too.

Egypt tourism capital investment is estimated to reach US$ 4.2billion (EGP 75bn) in 2019, up 25 per cent on 2018, as the country strives to keep pace with an ongoing leisure travel boom and GDP growth.

The data from Colliers revealed that Egypt’s total tourism revenue will increase at a CAGR of 16.5% between 2018 and 2022 – outperforming the business segment. During 2017 and 2018, the leisure spend was US$ 13.79billion (EGP 239bn) and US$ 16.67billion (EGP 289bn) respectively, while business totaled US$ 1.93billion (EGP 33.5bn) and US$ 2.36billion (EGP 41bn) over the same period.

“The overall revenue generated by the leisure segment in 2018 represented 87% of total tourism spend and we expect this growth to continue as a series of new government and private sector attractions and investments are unveiled – including the development of new airports and new luxury hotel resorts in Red Sea destinations Sharm El Sheikh and Hurghada,” Curtis said.

Egypt has a diverse range of source markets – decreasing the risk of being over-reliant on one specific market. Germany, Russia, the UK and Italy are Egypt’s top four source markets, with the first and last in top gear – both growing 29% in 2018 – and showing the highest CAGR growth of 11%.

The UK, which recorded just a 4% increase in arrivals between 2017 and 2018, has traditionally been a long-standing major source market for the Red Sea resort of Sharm El Sheikh. However, an ongoing ban on direct flights between the two destinations has stifled visitor numbers.

Curtis added: “It is hoped the recent resumption of Serbian flights to Sharm El Sheikh after a six-year absence and the introduction of Turkish Airlines’ daily flight from Moscow to the Red Sea via Istanbul, will kick-start direct flights between the UK and Egypt, and of course Russia and Egypt.”

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

Brand new for this year’s show will be the launch of Arabian Travel Week, an umbrella brand comprising four co-located shows including ATM 2019, ILTM Arabia, CONNECT Middle East, India & Africa – a new route development forum and new consumer-led event ATM Holiday Shopper. Arabian Travel Week will take place at Dubai World Trade Centre from 27 April – 1 May 2019.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.

About Arabian Travel Week

Arabian Travel Week is an umbrella brand comprising four co-located shows including Arabian Travel Market and ILTM Arabia as well as CONNECT Middle East, India and Africa – a new route development forum launching this year and ATM’s first ever consumer event – ATM Holiday Shopper. Providing a renewed focus for the Middle East’s travel and tourism sector – under one roof over the course of one week – the inaugural Arabian Travel Week will take place at Dubai World Trade Centre from Saturday 27th April – Wednesday 1st May 2019. For more information visit: arabiantravelweek.com

About CONNECT

CONNECT Route Development Forum delivers a total networking experience, bringing together airports, airlines and aviation suppliers in a format that offers formal one-to-one pre-arranged meetings, engaging industry seminars together with social opportunities to cement relationships with existing clients and engage with new ones. Created and organised by The Airport Agency-France, CONNECT is now in its 16th year and set to attract over 650 participants in June 2019 at its flagship event taking place in Cagliari, Sardinia. For more information, visit: www.connect-aviation.com

The inaugural CONNECT Middle East, India & Africa event will be the first and only networking forum in the Middle East. Ideally located in Dubai to address the booming aviation market of the Middle East, it will bring together the aviation and the tourism industry which are the backbone and catalyst to economic development. For more information, visit: www.connect-aviation.com/2019-meia/

About ATM Holiday Shopper

ATM Holiday Shopper is the brand-new travel event for consumers offering the very best travel and tourism discounts and deals plus the chance to learn about a range of emerging and unexplored destinations and activities from destinations around the world.  The inaugural event will take place in Hall 1 of the Dubai World Trade Centre on Saturday, 27th April 2019 from 12:00 – 20:00. For more information, visit: www.atmholidayshopper.com

About ILTM Arabia

International Luxury Travel Market Arabia is an exclusive event for those looking to attract HNW travellers from the Middle East to their destination. Returning for its third year, ILTM will allow international luxury suppliers and key luxury buyers to connect via one-to-one pre-scheduled appointments and networking opportunities. ILTM will take place on Sunday 28th April and Monday 29th April 2019. For more information, visit: www.iltm.com/arabia/

Travel News | eTurboNews

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Official Hotel of Beijing 2022 Winter Olympics coming with new agreement

March 30, 2019 by Forimmediaterelease

Shougang Group and Shangri-La Group has announced a cooperation on a new hotel project at Shougang Park in Beijing. This is a strategic venture to develop an international luxury hotel at the Shougang industrial site. The hotel will be designated as the Official Hotel of Beijing 2022 Winter Olympics and it will host the Olympic event reception.

The hotel project is located in the central area of Shougang Park and is closely connected to the grand ski ramp of the 2022 Winter Olympics and the training center of the National Teams, known as the “Four Ices,” for ice hockey, figure skating, speed skating and curling. It is scheduled for completion and operations at the end of 2021.

Shougang Group and Shangri-La Group Signing on Shougang Park Hotel Project Cooperation (left to right: Liang Jie, Deputy General Manager of Shougang Group; Wang Shizhong, Deputy General Manager of Shougang Group; Ke Yongguo, Deputy Chief of Shijingshan District Government; Guo Huaigang; Director of General Administration, The Beijing Organizing Committee for the 2022 Olympic Winter Games; Zhang Gongyan, Chairman and General Manager of Shougang Group; Hui Kuok, Chairman of Shangri-La Group; Wang Yue, Deputy Chief of Beijing Culture & Tourism Bureau; Lim Beng Chee, Chief Executive Officer of Shangri-La Group; Paw Chuen Kee, Executive Vice President – Operations, North China.

Attending the signing ceremony were Zhang Gongyan, Chairman and General Manager of Shougang Group, Hui Kuok, Chairman of Shangri-La Group, Guo Huaigang, Director of General Administration, The Beijing Organizing Committee for the 2022 Olympic Winter Games, Wang Yue, Deputy Chief of Beijing Culture & Tourism Bureau, and Ke Yongguo Deputy Head of Shijingshan District Government. The hotel management agreement was signed between Liang Jie, Deputy General Manager of Shougang Group and Lim Beng Chee, Chief Executive Officer of Shangri-La Group.

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Delta resumes flights from Venice to NY and Atlanta

March 28, 2019 by Forimmediaterelease

Beginning March 31 Delta Air Lines will resume summer flight services from Marco Polo airport in Venice, Italy, with connections to JFK International Airport in New York and Hartsfield-Jackson Atlanta International Airport in Georgia, USA, starting May 16.

The daily flights will be operated in collaboration with joint venture partners Delta-Air France, KLM, and Alitalia. Once in the United States, Italian passengers will be able to continue their journey with connecting flights to around 200 destinations throughout the United States, the Caribbean, and beyond.

“Italy is the third largest market for traffic between Europe and North America, with more than 5,500 passengers transported each day,” commented Frederic Schenk, Delta Regional Sales Manager for Southern Europe.

“The summer months are traditionally a time of travel for the Italians, who [are] also from the Veneto region and neighboring areas set out to discover the United States and the American continent. Conversely, there are many Americans who choose Venice and its region for a trip to Italy, and Delta is proud to support the local economy every year, favoring the arrival of US visitors.”

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Number of Hawaii visitors up but spending down

March 28, 2019 by Forimmediaterelease

Visitors to the Hawaiian Islands spent a total of $1.39 billion in February 2019, a decrease of 2.7 percent compared to February 20181, according to preliminary statistics released today by the Hawaii Tourism Authority. This is another dip following the 3.8 decrease in January.

In February, visitor spending increased from the U.S. West (+4.7% to $503.3 million) but declined from U.S. East (-6.7% to $370.9 million), Japan (-0.8% to $170.1 million), Canada (-0.7% to $150.7 million) and All Other International Markets (-15.3% to $188.7 million) compared to a year ago.

On a statewide level, average daily visitor spending was down slightly (-0.9% to $200 per person) in February year-over-year. Visitors from Japan (+3.3%), U.S. West (+1.2%) and All Other International Markets (+0.7%) spent more per day while visitors from U.S. East (-4.1%) and Canada (-1.0%) spent less.

A total of 782,584 visitors (+0.5%) came to Hawaii in February 2019, up slightly from the same month last year. Arrivals by air service (+0.3% to 766,293) were comparable to last February while arrivals by cruise ships (+12.1% to 16,291) increased. However, total visitor days2 declined (-1.9%) versus February 2018 due to a shorter average length of stay by visitors from most markets.

The average daily census3 of total visitors in the Hawaiian Islands on any given day in February was 248,244, down 1.9 percent compared to February last year. Arrivals by air service realized growth from U.S. West (+6.5%), Canada (+2.5%) and Japan (+1.1%) which offset decreases from U.S. East (-0.9%) and All Other International Markets (-17.2%).

Visitor spending on Oahu decreased (-1.6% to $613.0 million) while visitor arrivals (456,820) were flat compared to last February. Maui recorded increases in both visitor spending (+1.2% to $413.0 million) and visitor arrivals (+1.5% to 220,801). The island of Hawaii saw declines in visitor spending (-17.5% to $192.3 million) and visitor arrivals (-14.8% to 137,502). Visitor spending increased on Kauai (+4.7% to $153.5 million) while visitor arrivals were similar (+0.2% to 104,167) to February 2018.

A total of 1,010,961 trans-Pacific air seats serviced the Hawaiian Islands in February, up slightly (+0.5%) from a year ago. Growth in air seats from Canada (+10.9%), Japan (+6.3%), Oceania (+1.8%), U.S. West (+0.5%) and U.S. East (+0.5%) offset declines from Other Asia Markets (-25.1%).

Year-to-Date 2019

Through the first two months of 2019, visitor spending declined (-2.4% to $3.01 billion) compared to the same period last year. Visitor arrivals increased (+1.8% to 1,603,205) but a shorter length of stay (-1.8% to 9.43 days) resulted in no growth in visitor days. Average daily spending (-2.4% to $199 per person) was lower compared to a year ago.

Visitor spending decreased from U.S. West (-0.8% to $1.06 billion), U.S. East (-1.8% to $832.5 million), Japan (-3.8% to $349.6 million), Canada (-0.4% to $318.3 million) and All Other International markets (-7.5% to $443.2 million).

Visitor arrivals increased from U.S. West (+5.5% to 631,064), U.S. East (+0.7% to 356,943), Japan (+3.3% to 251,488) and Canada (+0.7% to 133,915), but declined from All Other International Markets (-7.9% to 201,981).

Other Highlights:

U.S. West: Visitor arrivals from the Pacific region rose 7.6 percent in February compared to the previous year, with more visitors from Alaska (+13.7%), California (+8.4%), Washington (+6.7%) and Oregon (+2.9%). Arrivals from the Mountain region were up 3.2 percent in February with growth from Arizona (+9.5%) and Nevada (+8.5%), offsetting declines from Utah (-5.7%) and Colorado (-1.3%). Through the first two months, arrivals from the Pacific (+7.4%) and Mountain (+1.8%) regions increased versus the same period last year.

Through February 2019, average daily visitor spending dropped to $182 per person (-2.4%) compared to the same period last year, largely due to decreases in transportation and food and beverage expenses.

U.S. East: Growth in February visitor arrivals from the East South Central (+1.6%) and East North Central (+0.6%) regions were offset by decreases from the West South Central (-4.1%), South Atlantic (-4.0%), New England (-2.4%) and Mid Atlantic (-0.7%) regions compared to a year ago. For the first two months of 2019, arrivals were up from the East South Central (+7.2%), West North Central (+2.6%) and South Atlantic (+0.7%) regions.

For the first two months of 2019, average daily visitor spending declined to $214 per person (-1.4%), largely due to a decline in transportation expenses.

Japan: In February, more visitors stayed in hotels (+5.2%) while stays in condominiums (-16.1%) and timeshares (-7.6%) decreased compared to a year ago.

For the first two months of 2019, average daily visitor spending declined to $238 per person (-4.4%), primarily due to lower lodging and transportation expenses.

Canada: In February, less visitors stayed in condominiums (-7.3%) and hotels (-1.6%). Stays in rental homes (+23.7%) and timeshares (+4.4%) increased from a year ago.

For the first two months of 2019, average daily visitor spending decreased (–0.7% to $177 per person) compared to the same period last year, due to lower shopping as well as entertainment and recreation expenses.

MCI: A total of 57,043 visitors came to the Hawaiian Islands for meetings, conventions and incentives (MCI) in February, an increase of 10.4 percent from last year. More visitors came to attend conventions (+18.6%) and corporate meetings (+2.2%) but fewer traveled on incentive trips (-1.0%). Contributing to the growth in convention visitors was the 2019 International Stroke Conference, held at the Hawaii Convention Center, which brought nearly 6,000 delegates. Through the first two months, total MCI visitors grew (+10.5% to 116,310) compared to the same period last year.

Travel News | eTurboNews

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About the African Tourism Board: Top important according to an African American Tourism Expert

March 28, 2019 by Forimmediaterelease

Drew Barrett, a Chicago based African American tourism expert and consultant, thinks the newly founded African Tourism Board(ATB) is very important and potentially valuable to the nations of Sub-Saharan Africa.

ATB will celebrate its official launch on April 11 during the World Travel Market in Cape Town and has moved to a world of attention. ( www.

The nations of Sub-Saharan Africa are very hungry for and in need of growth of their inbound international tourism business. Most, however, have a steep learning curve, over which they must overcome to achieve any measurable incremental results. Most are steeped in best practices of a bygone error of global tourism marketing if they are doing anything at all. Most are not.

Nations like Kenya, Tanzania, South Africa have significant global brand equity for leisure tourism. Others like Ethiopia, Nigeria, Ghana and again South Africa; are a compelling destination for business tourism. Yet on the extreme opposite end of the attractiveness spectrum others, due to conflict and a total lack of internal security are not in the running.

All nations of Sub-Saharan Africa with any viable tourism product are seeking to up their game, but have to reconcile a penchant, if not add to investing, and in many cases, mis-investing in energy, data +telecommunicationss, and transportation infrastructure to achieve modern global standards. They are missing there real opportunity.

The most readily available economic growth engine for all nations of Sub-Saharan Africa is their adventure, art, community, cultural, ecological (flora + fauna) and handicraft tourism products; in which they should invest in both development and marketing. The immense profit potential of such well planned and implemented investments, will return profits; which will pay for everything else.

I have two Sub-Saharan African nations, Kenya and South Africa, digress from World Class Tourism Marketers, not having a clue as to what to do; because they forsake a focus on their indigenous roots, attempting to promote being global business meeting and conference destinations; a playing field on which they cannot compete, for so many reasons.

I have just last week, submitted a comprehensive, preliminary strategic tactical concept proposal to a Northwestern Sub Saharan nation. I had developed similar proposals for three other nations. In each case, I have been working with someone who has strong connections to government decision makers; but not with any preconceived disposition toward action. In the most recent case, my contact is a division of the Ministry of Tourism.

Nigeria, a few years ago, invested in the development of a Culture and Music festival which it could market globally. The problem with some post colonial nations is, they are addicted to seeking the help of postcolonial consultant intermediaries of European and North American multinationals, for expertise. The problem is those consultants do not have the expertise necessary to enable the success of such an undertaking.

The consensus is to invest in building grand hotels, great roads, and transportation; and tourists will come. Wrong, they just end up with choking foreign debt and no tourist.

Again, the African Tourism Board, can be the way forward for the Nations of Sub Saharan Africa to be able to monetize their most readily available natural resource, as previously stated.

African Tourism Board brings to those nations both internal and external subject matter experts, professional practitioners, industry resources and massive implementation capabilities; in a unified platform which can teach the leadership of the nations of Sub Saharan Africa how to successfully market their destinations and tourism assets, to the billions of ready, willing and able international tourist.

Travel News | eTurboNews

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