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Hahn Air takes logical next step to distribute Airbus corporate shuttle service

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“As we have the know-how and the systems’ infrastructure in place, it is only a logical next step for us to support corporations and make their intra-company flights available in the GDSs,” said Mathieu Montmessin, Vice President Product & Airline Distribution for Hahn Air.

Hahn Air enables the booking of Airbus’ corporate shuttle flights in Amadeus under the Hahn Air Lines designator HR. Tickets can be issued by Airbus’ travel agents on the Hahn Air HR-169 ticket. All Airbus corporate shuttle flights are exclusively offered for Airbus staff. Hahn Air serves as the validating and marketing carrier, while the flights are operated by three other European carriers.

They currently offer a total of five connections: Between Hamburg-Finkenwerder (XFW) and Toulouse (TLS), between Chester (CEG) and Toulouse via Bristol (BRS), as well as between Augsburg (AGB) and Marseille (MRS). Hahn Air provides Airbus with a complete distribution and handling package, including displaying the inventory in the GDS, booking and ticketing processes, reporting and passenger handling at all relevant airports.

“Since 1999, Hahn Air has specialized in offering indirect distribution solutions for airlines of any business model. As the market leader in the industry, we are facilitating ticket sales between airlines and 100,000 travel agencies in 190 markets. Our connectivity to all major GDSs and almost all BSPs worldwide and our network of interline partners, which is the largest in the world, makes us the natural choice for intra-company shuttle flight distribution. We are pleased and honoured to be able to announce this new partnership with Airbus,” Montmessin added.

More information on Hahn Air can be found at hahnair.com.

 

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Maldives Tourism: Changes needed say local travel industry leaders

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The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

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Strongest year-by-year growth in a decade expected

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The number of business trips and the cost of those trips is set to rise in 2019, according to the 14th annual International Travel Management Study (22 October 2018). Almost half (45 percent) of the 777 corporate travel managers surveyed by AirPlus in 24 countries expect their company to travel more in the year ahead. That figure is up from 35 percent in 2018 and the highest since the global financial crisis of the late 2000s.

Only 10 percent of travel managers believe their company will travel less, while 44 percent expect no change. India is the country where the highest number of travel managers (83 percent) forecast more trips in 2019. In contrast, 33 percent of Russian travel managers, more than any other country, predict less travel.

Travel managers are economic optimists

Almost half (46 percent) of travel managers expect the global economy to affect business travel positively in 2019. That is well up on last year (27 percent) and the highest figure in the six years the study has asked this question. Only 16 percent of travel managers expect the economy to affect business travel negatively, down from 20 percent in 2018.

The optimism among travel managers may seem surprising given several risks threatening to slow the global economy in 2019, including Brexit, slower growth in the Chinese economy and international trade disputes. But at time of writing the International Monetary Fund’s 2019 forecast is for global GDP growth of 3.5 percent (slower than 2018 but still a relatively high figure), and business travel volume and GDP have long been shown to correlate.

Expect business travel to cost more in 2019

The almost inevitable consequence of more travel is more cost, and sure enough, 51 percent of travel managers expect their company to increase its travel spend in 2019 — up from 41 percent in 2018.

“Our travel managers’ prediction of increased corporate travel highlights the importance that business travel has gained over the years. Regardless of any possible positive or negative effects of the global economy, travel managers consider business travel to be necessary and essential in order to gain new business and meet corporate challenges”, says Yael Klein, a marketing director. “But more travel also means companies need to pay increased attention to controlling their rising spend. Luckily, there are many excellent tools and techniques to help track and manage travel spend. 2019 is definitely the year to put these good travel management practices in place, or review them if you already have a strong managed program.”

Action points recommended to control budgets include:

  • Make sure you have a good corporate payment solution providing the best possible travel spend data.
  • Review your policy to identify fresh potential savings.
  • Re-visit your supplier deals. If you have more spend, you also have more spending power.
  • Communicate. Tell your travelers that costs are increasing

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Beverly Hills SLS Hotel appoints new sales leader

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The SLS Hotel, a Luxury Collection Hotel, Beverly Hills welcomed Jake Megrikian as director of sales and marketing, following the property’s $22 million investment in redesign timed to its 10-year anniversary in 2018. Megrikian will oversee revenue production for the hotel’s newly-upgraded guestrooms and suites; meetings and events across 30,000 square feet of indoor and outdoor space, including the refreshed Garden Terrace; and the hotel’s critically-acclaimed restaurants, including The Bazaar by José Andrés and Somni.

“Mr. Megrikian joins our team during a new chapter for the hotel, and we are thrilled to have him at the helm of our new identity in luxury,” says General Manager Christophe Thomas. “His understanding of the inner workings of a high-profile hotel, coupled with an innate marketing prowess will continue to position the SLS Beverly Hills as the city’s premier modern luxury destination on a global scale.”

Megrikian’s experience in hospitality began at age 15, working from the ground up in the food & beverage and banquet departments at the Hotel Marriott Armenia Yerevan. Within eight years of moving to the United States, Megrikian acquired management positions in room operations as well as events and sales across Marriott International and Hilton brands.

In 2011, Megrikian joined the InterContinental Los Angeles Century City at Beverly Hills team as a senior sales manager. As the youngest director of sales & marketing across InterContinental Hotels & Resorts worldwide when appointed, Megrikian proved an invaluable asset with record-breaking revenue production for both leisure and business bookings at InterContinental Los Angeles. By working closely with the Los Angeles and California tourism boards, Megrikian emphasized and positioned the hotel as a destination to major international markets.

Earning numerous accolades for leadership and development throughout his career, Megrikian received the 2014 SITE (Society for Incentive Travel Excellence) Kevin Forde Spirit Award and served as co-chair of SITE’s Young Leaders program, which brings together future leaders of the incentive and meetings industries. In 2017, Meetings Today Magazine spotlighted him on a list of “Meetings Trendsetters,” highlighting his passion and dedication to exceptional service in meetings and events.

His personal interests are in travel, aviation, and of course, spending time with his family. Megrikian’s global perspective is underscored by travel to over 33 countries and proficiency in three languages. He currently serves on the Los Angeles Tourism & Convention Board’s international sales committee.

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African Tourism Board: The Human Right to Explore the Cape in the Eyes of Marriott

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Avukile Mabombo

The official launch of the African Tourism Board is only about two weeks away. On April 11 at 15.30 the Cape Town International Convention Centre Conference Theatre during World Travel Market Africa will be the venue where Africa becomes one tourist destination.

Cape Town is a good example where the Human Right to travel is so important. Avukile Mabombo, Group Marketing Manager, Protea Hotels by Marriott summarizes his love for Cape Town:

In a former age in South Africa, locals were boxed in, unable to explore their own country, limited to pockets of land within cities and rural areas. This, quite rightly, has changed, opening the curtain on a wealth of activities and experiences to be explored – a country for the people. There’s a rising interest among the black, middle class traveller to do just that. Of course, besides places of natural beauty, there are many places that preserve heritage, and it’s worthwhile checking them out.

From Robben Island to the Pass Office

Cape Town, as much as it seems to be a vibey holiday space, has just as much of a role in the country’s history. Fortunately, we’ve sought to redress the inequalities of the past and to turn them into opportunities for locals. We respect their sometimes-chilling place in memory, but we celebrate that we’re leaving that era back in the “dustbin of history”, to use a phrase once quoted by Leon Trotsky.

Robben Island: San Francisco, another global destination, may boast Alcatraz, the former prison, as a tourist attraction, but Robben Island’s place on our tourism itinerary is an iconic one for a different reason, being the place where Nelson Mandela, Robert Sobukwe, Kgalema Motlanthe, Neville Alexander, Mac Maharaj and Harry Gwala, as well as other political leaders were imprisoned, in addition to thousands of ordinary struggle foot soldiers. The rugged island dominating Table Bay is an essential one for heritage tourism. Just across the bay is the Breakwater Lodge in the heart of the V&A Waterfront, a former prison now operating as Protea Hotel in conjunction with the UCT Graduate School of Business, a reclaimed space within our city that’s engaging with the past by undergoing a renovation to place historic visuals and artifacts in display.

Back on land, it’s possible to visit many places that echo this historical journey. The Slave Lodge in Adderley Street, the Pass Office in Langa, the Amy Biehl Memorial in Gugulethu and other spots in Cape Town call for a meditative visit, perhaps a walking tour that allows for reflection.

Such neighborhoods themselves still remind us of the spacial disparities that existed then and that exist still, although innovative tourism entrepreneurs have spotted the opportunity to present a vibrant tourism offering in spite of those memories.

Giving the storytellers a voice

What makes the local tourism special is that you can speak to people now serving as tour guides for whom our heritage is their lived experience. They have first-hand accounts of what went on, who was involved and how we have managed to overcome as a society; their accounts are spine-chilling, relevant and meaningful, and it’s worth making the effort to chat to those storytellers whose oral histories echo our written ones.

Most importantly, reflecting on heritage as a part of the tourism experience enables us to hold a more balanced account of the future, acknowledging that the past is alive and that it has an impact on how we experience life in our growing metropolis. We don’t need to hide our heritage – in fact, we must shine a spotlight on it, even the shameful parts, so that we can tell our local and international visitors how we have grown, and just why we are optimistic that our spaces aren’t some kind of historical Chernobyl, Ukraine – a region closed off to the world following that catastrophic nuclear accident in the 80s. As catastrophic as our own history has been in many ways, we have learned how to adapt and appreciate our freedom, as well as the opportunity to tell those riveting stories and to keep our struggle heroes alive in memory.

Why not adventure into our heritage today? Your exploration translates into jobs for locals, economic benefits and transformation at its deepest roots.

For more information on African Tourism Board visit www.africantourismboard.com 

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IGLTA Foundation adds industry leaders from Google & Airbnb to its Board

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The International LGBTQ+ Travel Association Foundation announced today that Dougal Mckenzie, Head of Industry, Travel, at Google, and Maria Cuba, Global Diversity Lead for Airbnb’s Experiences platform have been appointed to its board of directors. The Foundation is the philanthropic arm of IGLTA.

Mckenzie, who holds both law and commerce degrees from his native Auckland, helps companies adapt to changes in consumer behavior resulting from tech advancements. Cuba is one of Airbnb’s earliest employees and the founder of their Latino Employee Group “Juntos.” Her role focuses on creating equitable opportunities and representation for all communities.

“We are honored to welcome these two dynamic additions to our Foundation board,” said IGLTAF Board Chair Reginald Charlot. “Dougal Mckenzie, a leader in advancing travel technology, and Maria Cuba, a champion for diversity in the global marketplace, will bring valuable insights to the table as we focus on our mission: education, research and leadership development to create a more welcoming travel landscape worldwide.”

The new appointees begin their tenure at the board meeting prior to IGLTA’s 36th Annual Global Convention in New York City, 24-27 April. (igltaconvention.org) The current IGLTAF board members are: Reginald Charlot, NYC & Company, Chair; Pamela Herr, Aspen Gay Ski Week, Vice Chair; Tanya Churchmuch, MuchPR, Secretary; Don Richardson, Brand USA, Treasurer; Theresa Belpulsi, Destination DC; Selisse Berry, Founder of Out & Equal; Eddie Canaday, Visit Salt Lake; Rika Jean-François, ITB Berlin; Tom Kiely, Visit West Hollywood; Jim McMichael, Las Vegas CVA; Gary Murakami, MGM Resorts International, Immediate Past Chair; Tom Nichols, Arcus Foundation; Scott Seed, Hospitality Brand Marketing Professional; Carmen Strong, Disney Destinations; and John Tanzella, IGLTA.

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Gambling is big business in tourism

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The gambling industry, which happens to be a really big one worldwide, is one of the most popular in terms of tourism. That’s why casino tourism is such a big thing these days.

Many countries have been developing big casinos in various regions within their bounds in order to get more tourists to come in. Obviously, a more robust tourism environment is good for the economy as it brings in not only more money but also more recognition and possible investors.

Here is a look at the impact casinos have on tourism and how they help with the overall economy of a country.

Evidence of a Correlation Between Casino and Tourism

Just by taking a look at the biggest casinos around the world, we can actually observe how tourism is boosted by casinos in some countries. These countries include the USA, Macau, and Australia. Just to give you an idea, Las Vegas, Nevada alone was able to bring in over 40 million tourists in 2016. And that’s not very surprising simply because Las Vegas is THE place to go if you want to make a lot of casino money and have fun. Sure, the tourist attractions and the beautiful nightlights also attract the tourists. However, it’s the overall gambling experience and ambiance that really bring them in.

A strong competitor of Las Vegas is none other than Macau, which is a region in China’s territory that was made into one of the world’s biggest gambling hubs. Macau became such a giant in the gambling industry that they were even able to overtake Las Vegas in gambling receipts back in 2010. Just like in Vegas, Macau also focused their efforts on providing the high spending clients with VIP services. This included golden member privileges, private gambling rooms, amazing amenities, and more. This allowed them to bring in so many rich tourists in 2013. The high rollers eventually made up 66% of the overall casino profit that year. Of course, this sudden increase was stopped short in 2014 by the anti-corruption crackdown from Xi Jinping’s government. Eventually, Macau was able to stabilize because the casinos also targeted the mass market instead of just high rollers.

Even though the Macau casinos were able to hold their ground, a number of Chinese gamblers were not satisfied. This is why they went over to Australia instead. Because of Australia’s huge casino developments, around 1 million of these Chinese gamblers switched out to Australia. In fact, casinos became one of Australia’s biggest attractions rivaling even Vegas and Macau alike with 10 million visitors in recent years.

And it’s not only these big countries who have seen surges in their tourism sectors because of casinos. Other smaller countries such as Singapore, Philippines, Monaco, and Cambodia all have boasted of strong revenues from tourists who visit those countries to play in casinos. The growth of the gambling industry in these countries already can give us an idea of how much of an impact casinos have on a country’s tourism.

How Casino Tourism Impacts Other Industries

The great thing about casino tourism is that it can bring in a large number of people from various countries and concentrate them in one location. Since there are a lot of people around casinos, other industries can also benefit from that. The hospitality industry is one such that really benefits from casino tourism. Where there is a casino, there would usually be hotels, resorts, and restaurants. That is why partnerships between hotels, casinos, and restaurants are very common.

Not only hotels and restaurants would flourish, but even other tourist attractions around the area as well. Local restaurants would receive a flock of foreign visitors who came from the casinos. These foreigners would then get a chance to try the local cuisines. This further contributes to the country’s tourism.

In a sense, casino tourism also encourages diversity. This is exactly what happened after Macau’s corruption crackdown. The Chinese government decided to diversify Macau to make it more than just another big time gambling hub like the big Venice canal lookalike.

We can also see such an example in Singapore– one of their biggest casinos, Resortsworld, is located in Sentosa near other tourist attractions by the Sentosa bay. Due to that, a lot of gamblers have also been visiting the tourist spots in the area. Finally, Manila has also been enjoying strong tourism due to the presence of their casinos concentrated in one area.

With that, we can see that location is key if a country would want to make their casino tourism venture successful. By strategic location and immense marketing, casinos can directly impact tourism and also impact other industries and the economy at large.

The Presence of Overseas Workers

The presence of a more diverse crowd also comes the presence of more overseas workers. Let’s take the Australian casinos for example. Because of the influx of Chinese high rollers flocking into their casinos, the demand for Mandarin speaking dealers also increased. What some casinos do is that they employ staff who either speak Mandarin or staff that come from Mandarin speaking countries like Taiwan. This allows the Chinese high rollers to feel more at home in the casino, thus encouraging them to bring in more Chinese gamblers to play.

Impact on Across Border Markets

We all know that there are some countries that make gambling illegal. Of course, this doesn’t deter the citizens of the country who want to gamble. What they would do is that they would either travel to the country nearest to them that legalizes gambling or search for a list of PayPal online casinos wherein they can internationally transact and gamble. By giving something the locals of a country want that their own home country cannot provide, you will be opening up new markets for opportunity by making that “want” accessible.

In Conclusion

All of these points will show that there is definitely a relationship between casinos and overall tourism. Through this discussion, we can definitely say that the casino industry can have a big positive impact on the overall tourism situation of an economy. Of course, there is the problem of an economy relying too much on the gambling industry for attracting tourists.

That is why many countries are also diversifying their tourist attractions and putting various tourist spots near casinos. This will give the foreign gamblers a reason to explore a bit and see the sights. This will encourage them to want to go back to the country even more if they already get sick of the casino. This was actually a problem with Macau since Macau didn’t really have much to brag about except their casino. That is why a lot of the former customers fled to Australia after the crackdown. However, the Chinese government decided that they wanted to diversify in order to attract other markets aside from the high rollers. That is one of the ways that lead to Macau’s stabilization.

While casinos can surely boost tourism, it shouldn’t be the sole reason for a country’s tourism growth. It should be one of the reasons supplemented by other attractions that can make tourists want to keep on coming back.

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Destinations need new resources to tackle the “invisible burden” of tourism

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A report published today by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden,” to protect and manage vital destination assets worldwide. Failing to do so puts ecosystems, cultural wonders, and community life at increasing risk, and places the tourism industry on a weak foundation that could crack under its own weight.

The range of costs not currently accounted for include those needed to:

  • upgrade infrastructure beyond resident needs, to meet tourism demand;
  • manage and protect public spaces, monuments, the environment and natural habitats;
  • mitigate exposure to climate change risks; and
  • address the needs of locals affected by rising real estate prices, driven by the demand from tourism.

Either residents are left to pay these costs, or they are simply not paid, increasingly leading to environmental crises, spoiled tourism assets, and growing dissatisfaction among local residents. Destination authorities urgently need access to new resources, systems and expertise to ensure that, as tourism grows, the true costs of every new visitor are fully covered.

Amid increasing concern about “overtourism” and calls from within the travel industry for improved destination management, the report, Destinations at Risk: The Invisible Burden of Tourism, was commissioned by the Travel Foundation to better understand the challenges and constraints that national and municipal authorities face. It provides a thorough review of the risks that destinations face and the solutions urgently needed, including:

  • New local accounting systems that capture the full range of costs stemming from the growth of tourism, in place of an incomplete set of economic impact measures.
  • New skills and cross sector collaboration, underpinned by data and technology, to achieve effective spatial planning, manage demand for public utilities and services, and evaluate the availability of vital, local resources.
  • New valuation and financing mechanisms to redress debilitating underinvestment in infrastructure and local asset management and enable the transition to low-carbon destination economies.

Principal report author, Megan Epler Wood, said: “The Earth’s greatest treasures are cracking under the weight of the soaring tourism economy.  New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management.  With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”

Salli Felton, CEO of the Travel Foundation, said: “The invisible burden goes a long way to explain why we are now witnessing destinations failing to cope with tourism growth, despite the economic benefits it brings. It’s not enough to call on governments and municipalities to manage tourism better, if they don’t have access to the right skills and resources to do so. Destination managers need support to develop new skills and new ways of working that will enable them to move beyond tourism marketing.”

Dr Mark Milstein, co-author of the report, said: “This is a challenge of investing for the long-term health of a critical global economic sector. Future success will require collaboration among business, government, and civil society so that destinations are managed as the valuable, yet vulnerable, assets that they are.”

The authors conclude that some destinations are more vulnerable to the invisible burden and should be prioritised. For instance:

  1. Where there is a high risk of climate change impacts (which would disproportionately affect a visitor economy) – for instance, island states.
  2. Where the rise of the global middle class is driving tourism growth at unsustainable levels – for instance, in Southern and Southeast Asia.
  3. Where there is a high percentage of economic dependence on tourism – for instance, in the Caribbean.
  4. Where the ability of local government to manage tourism growth is low, in terms of budgets and human capital – a problem that has been found in both advanced and emerging economies.

The analysis draws upon academic literature, case studies, expert interviews and media reports, and provides a wealth of examples of the invisible burden.  Cases are drawn from Thailand, Mexico, and the Maldives, as well as Europe, Africa, and Latin America. The report also gives insights into types of data-driven systems, such as GIS mapping tools and the Smart Cities concept, which can address growth issues and facilitate new forms of investment.

The free report is available at invisibleburden.org.

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Jane Austen leads the way for a new themed guided tour of Winchester in England 

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In conjunction with Winchester Cathedral, Visit Hampshire announced a new Jane Austen-themed product to meet increased demand from US visitors to explore the literary legend. 

In partnership with England’s Literary Greats project, Visit Hampshire and Winchester Cathedral have created a new travel trade friendly product, which packages a Jane Austen-themed tour with an afternoon tea in the Cathedral Refectory for the first time.

The new package will encourage tourists to visit Hampshire and immerse themselves in the literary roots of one of England’s greatest writers. The themed tour provides tourists with an opportunity to follow in the footsteps of Austen, offering unique insights into her life, her connections to the Cathedral and how it came to be her last resting place. The itinerary also invites visitors on a walk through the Cathedral’s historic ‘Inner Close’ to the house on College Street where Jane spent her final days, with her sister Cassandra.

Catherine Hodgson, Marketing Manager for Winchester Cathedral comments, “We feel most privileged to be able to share the story of Jane Austen and how her life came to be so intertwined with our Cathedral. Today, tourists come from all over the world to stand at her grave here and they can also see her brass plaque and memorial window – three memorials to a remarkable woman whose novels so brilliantly capture the quiet drama of human relationships.”

The experience has been created following extensive international research which identified that more than a third of overseas visitors want to see places from film and literature, and that almost half of them visited museums, art galleries, castles or historic houses on previous trips.

Andrew Bateman, Tourism Manager for Visit Hampshire comments, “We are very excited about launching the new version of this tour as it has such a broad appeal for international visitors. There is something very special about inviting people to step into a landscape that has inspired one of Britain’s best loved authors and are very much looking forward to celebrating her life and the wonderful literary contributions that she made to our country.”

The bookable products can be bought independently or incorporated into a new wider itinerary. The tour and can be purchased by a tour operator ‘off the shelf’ or tailored as required. The itinerary also recommends accommodation, with a focus on travel trade or group-friendly properties and those that relate to the theme or are quintessentially English. Also recommended are complementary experiences including food experiences, landscapes famous for film locations or other local sites of interest.

The Jane Austen itinerary and new bookable products can be found here.

The Discover England Fund project, England’s Literary Greats, is one of a number of projects to benefit from the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitBritain/VisitEngland and involves a program of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by delivering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.

The ‘England’s Literary Greats’ project will fine tune itineraries based around literary figures, adding associated film locations and deepening trade engagement.

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“Seychelles Discovered Roadshow” marches north in the UK

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UK-based travel agents are now better equipped to attract clients as they learn more about destination Seychelles through the Seychelles Tourism Board’s (STB) “Seychelles Discovered Roadshow” hosted from March 12, 2019 to March 14, 2019.

The group, led by STB Director for UK and Ireland, Ms. Christine Vel, took to Chester in the north of England, and Glasgow and Aberdeen in Scotland, to promote the tropical island nation. Onboard the team was also Marketing Executive, Ms. Eloise Vidot and other local partners.

The three-city roadshow, saw the presence of 115 agents, all interested in learning more about the destination famously know for its beaches and sustainable tourism.

Few of the agents present have already visited Seychelles and are actively selling the destination; the three-day roadshow was the perfect opportunity to provide the agents with as much information about the Seychelles islands.

A networking cocktail was organised at the start of the evening, in each city, allowing the local partners to go around and chat to the agents before taking them on a journey of the amazing Seychelles islands and its products.

Some lucky winners also won a week’s holiday in the Seychelles sponsored by the various hotel partners represented on the tour.

Representing Coco de Mer hotel & Black Parrot suites was Mr. Ash Behari, Crystal cruises saw the presence of Mr. Jon Schofield, from Denis Island & Carana Beach, Ms. Bessie Etienne, The H Resort Beau Vallon Beach was represented by Mr. Sherif El Mansoury.

Ms. Rizwana Hamayun represented Kempinksi Seychelles, Mr. Gerhard Louw was from Maia & Paradise Sun and representing The Hilton Seychelles hotels were Ms. Devi Pentamah and Mr. Anthony Smith.

Ms. Vel mentioned her satisfaction to see that the destination remains very popular on the UK market; she commended the active participation of the Tour Operators and Travel Agents present at the events.

“Once again this year we had an amazing turn out of agents wanting to broaden their knowledge of our destination,” said Ms. Vel.

‘Seychelles Discovered Roadshow’ is held twice annually in March and October. The next edition for 2019 will be held between October 28 to October 31.

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