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Agoda appoints new Chief Marketing Officer

March 29, 2019 by Forimmediaterelease

 

Agoda, one of the world’s fastest growing digital travel companies, today announced the appointment of Ittai Chorev as its Chief Marketing Officer. Chorev, previously Vice President of Marketing at Agoda, will now oversee all of Agoda’s global marketing functions as part of his expanded portfolio, including performance marketing (SEM/PPC, MSE, display), CRM, pricing and loyalty, brand marketing and consumer public relations.

“Ittai’s appointment as CMO reinforces our commitment to innovating the way people travel and using technology to enhance the overall customer experience,” said John Brown, CEO & President, Agoda. “Ittai has deep expertise in scientific marketing and as CMO his approach will be to apply that same scientific, measurable vigor across the marketing disciplines to help continue Agoda’s growth in both our core Asia markets and beyond.”

Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specializing in online marketing optimization, which was acquired by Booking Holdings Inc. in 2014. He subsequently joined Agoda and held several roles leading teams including data science and PPC.

“At Agoda, we have been hugely successful in how we have used technology to optimize our marketing offer and drive real business results. It’s exciting to work for an organization that is willing to take risks and innovate, and I am looking forward to extending these learnings across our marketing channels in Agoda to continue this success.  Only by constantly testing and refining we will continue to stay ahead of our competition and achieve our global growth ambitions,” said Chorev.

Chorev graduated summa cum laude from Hebrew University of Jerusalem with Master of Science degree in Mathematics and holds a Bachelor of Science degree in Mathematics and Physics. He is also a graduate of the prestigious Talpiot program of the Israel Defense Forces.

Travel News | eTurboNews

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Wizz Air: Now flying from Krakow to Tel Aviv

March 28, 2019 by Forimmediaterelease

Wizz Air is set to launch new direct flights between Krakow, Poland, and Tel Aviv, Israel, in September 2019.

The new flight route is set to begin operating on September 16, 2019, offering 4 weekly flights operated on Sundays, Mondays, Wednesdays, and Fridays.

Wizz Air is the largest low-cost company in Central and Eastern Europe and also offers other direct flights to Tel Aviv from European cities, including Budapest, Varna, London-Luton, Kosice, Lublin, and Craiova.

Travel News | eTurboNews

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Czech Memorial Scrolls survived the Holocaust and travel to New York City

March 23, 2019 by Forimmediaterelease

The fact that a few of the 1,564 Czech Memorial Scrolls were all in one place at the same time, was almost a miracle. It took detailed planning and the cooperation of many institutions to bring these historical documents to New York City’s Temple Emanu-El for one-evening. It is only through the efforts of the Herbert & Eileen Bernard Museum and the auspices of the Memorial Scrolls Trust of London that this first-time phenomenon took place in New York.

Importance of the Scrolls

Scholars have determined that it would be difficult to identify examples of Jewish culture and religion more suitable than the Torah scrolls. The reading from a parchment manuscript, containing the Hebrew text of the Five Books of Moses, the Divine Teaching handed over to the people of Israel, is the cornerstone to the Jewish synagogue ritual.

More Than Parchment

The Torah scroll is a strip of parchment, prepared from the skin of a kosher animal. Many inches in length, it is supported by two wooden rollers (atzei hayyim, “trees of life”) at each end. Considered to be holy, the text and the scroll hold an exceptional position in Judaism. If the scroll is appropriate for reading in the synagogue, the Torah scroll must be written in Hebrew square script with permanent ink by a professional scribe (sofer). The scroll cannot have textual errors and the letters must be legible. While certain errors and imperfections may be corrected by the scribe, if the damage is wide-ranging, the parchment cannot be used.

Jeffrey Ohrenstein, Chair, Memorial Scrolls Trust, London, UK “These scrolls are survivors and silent witnesses of the Shoah.”

Amazing Grace

The fact that the Torah Scrolls exist at all is a marvel.  They were saved from the Czechoslovakian regions of Bohemia and Moravia during WWII, surviving the planned destruction of everything Jewish and the horrors of the communist regime that controlled the country in 1948.

It is thought that the artifacts survived because Prague, although badly damaged, was not leveled during the fighting. The scrolls were stored in a synagogue in a Prague suburb and they remained (decomposing) in this building until 1963, when the Czech government sought a buyer for the treasures. Eric Estorick, a British art dealer, introduced the opportunity to Ralph Yablon, a founding member of London’s Westminster Synagogue. Yablon purchased the scrolls and donated them to his synagogue.

On February 7, 1964, 1,564 scrolls were delivered to London. According to Jeffrey Ohrenstein, “They were in plastic bags, like body bags.” Many of the scrolls were in disrepair. Fortunately, Rabbi David Brand, a sofer, was looking for work, and presumed that the synagogue would have at least one scroll in need of repair; he was shown an entire floor of scrolls in need of his attention. He worked in the synagogue for nearly 30 years, repairing all the scrolls – personally.

Shortly after their arrival in London, a trust was created to care for the scrolls and repairs were initiated. Over the next 30 years, over 1,400 scrolls were sent to synagogues around the world. Now the Trust focuses on raising awareness of the responsibility attached to the housing of these historic documents. Synagogues and institutions are asked to devote one Shabbat during the year to the Memorial Congregation to coincide with the anniversary of the deportation of that community and to memorialize the many murdered Jews by remembering their names on that Shabbat and Yom HaShoah and Yum Kippur.

The Czech Torah Scrolls Viewed in Manhattan @ Temple Emanu-El, February 5, 2019

With more than 75 scrolls from over 10 different states and countries on view, hundreds of people crowded the auditorium at Temple Emanu-El. The scrolls are identified by number and no longer have their original mantles. The current scroll covers range from sumptuous velvet to tartan plaid with an outstanding cover designed in the stripes of a concentration camp prison uniform. The Torahs were carried by Temple members as well as representatives from nearby synagogues and Houses of Worship. The scroll procession was accompanied by a violin playing Etz Hayim (A tree of life) from Proverbs.

 

 

In his emotionally moving words to the audience, Jeffrey Ohrenstein said: “The Torah is the one thing that binds all Jews together. We would like our scroll holders to use the scrolls in a way that reminds people of what we have in common rather than what divides us.”

For additional information, go to memorialscrollstrust.org.

© Dr. Elinor Garely. This copyright article, including photos, may not be reproduced without written permission from the author.

Travel News | eTurboNews

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Tel Aviv Mayor hosts delegations from countries participating in 2019 Eurovision Contest

March 21, 2019 by Forimmediaterelease

Ron Huldai, the Mayor of Tel Aviv-Yafo hosted the Heads of Delegation of the 41 countries participating in the Eurovision Song Contest.

The Mayor of Tel Aviv-Yafo, Ron Huldai, greeted the Heads of Delegation at the dinner that took place at “The Lawrence”, and said: “It’s a great honor for us to host the Heads of Delegation of the countries participating in the Eurovision Song Contest in Tel Aviv-Yafo. During the conference, the Heads of Delegation will visit Expo Tel Aviv where the Eurovision Song Contest will be held in two months. The Symbol of Expo Tel Aviv is a Flying Camel that reminds us that everything is possible. When you see the Flying Camel, remember that in Tel Aviv-Yafo we always Dare to Dream. I promise that in two months, we will make another dream come true in our city”.

The Heads of Delegation Conference started with the participation of senior officials from the EBU (European Broadcasting Union) lead by Jon Ola Sand, The Executive Supervisor of the Eurovision, Ron Huldai, the Mayor of Tel Aviv-Yafo, Senior officials at KAN, the Israeli Broadcasting Corporation, Zivit Davidovitch, The Executive Producer of the Eurovision in Israel, Yuval Cohen, Editor In Chief and Lead Director for Eurovision and Tali Katz, the Head of the Israeli Delegation.

During the two-day conference, the Heads of Delegation attended a series of meetings organized by the producers and Board of Directors of the Eurovision and also attended a tour of EXPO Tel Aviv, where the event will take place.

Travel News | eTurboNews

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ILTM Latin America 2019: Record number of agents from new destinations

March 19, 2019 by Forimmediaterelease

ILTM Latin America 2019, regional event for the luxury travel industry, will welcome this year more of the most productive agents from Brazil and Latin America than even before, including many new faces.

A total of 370 buyers will attend the invitation only event in São Paulo in May, with 26% of these set to be new faces. They will attend from 14 countries – newly represented at the event are the Dominican Republic, Ecuador and Guatemala – and 40 cities to meet with some of the best travel experiences from across the world. Agents from 22 cities in Brazil alone will be represented including Cuiaba and Uberlandia, also for the first time.

Simon Mayle, ILTM Latin America Event Director comments:

“We travel the continent far and wide, meeting and qualifying the most productive luxury agents in Latin America in order to bring an audience that can’t be found elsewhere and make the introductions that wouldn’t be made otherwise. We bring the world to Latin America, so that they can discover more of it.”

The 2019 edition of ILTM Latin America is defined by its theme of ‘Back to Life’ to highlight the value of Health and Wellness for both the luxury travel business and the consumer as well as our responsibility in taking care of and celebrating nature.

The event also welcomes over 90 new exhibitors in a total of almost 370 luxury travel brands from all four corners of the world who will attend to network and build business with the region’s wealthiest. They include AccorHotels Luxury brands, Aman Resorts, Baha Mar, Bürgenstock Hotels & Resort in Switzerland, Belmond, Dorchester Hotels, Hyatt Hotels and Resorts, Leading Hotels of the World, Mandarin Oriental Hotel Group, Marriott Luxury Brands, Preferred Hotels, Portugal’s Quinta das Lágrimas, Rosewood Hotel Group, Small Luxury Hotels of the World, The Vines Resort & Spa in Mendoza and Vakkaru Maldives as well as destinations including Portugal, Georgia and Israel.

Media Contact: Orla Kelly, Junior Account Executive, London, UK, D: +44 (0) 20 8334 4005, [email protected]

Travel News | eTurboNews

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