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Antigua and Barbuda launch new global summer campaign: #WhatCoolLooksLike

March 25, 2019 by Forimmediaterelease

The Antigua and Barbuda Tourism Authority has unveiled its new global summer campaign, #WhatCoolLooksLike, which is expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences. The campaign draws on what makes the country special and seeks to depict in a creative and engaging way the “coolness” of the destination.

Antigua and Barbuda’s Minister of Tourism & Investment, The Honorable Charles ‘Max’ Fernandez has high praises for the creative team, adding that the new campaign is timely and reinforces the messages the islands have been promoting in recent years. “Antigua and Barbuda’s weather during the summer is so much cooler than in other regions, our beaches are serene, and while there are numerous events to enjoy, the pace remains unrushed. The #WhatCoolLooksLike summer campaign brings to life what we have been saying for years, and we thank the team for helping us convey this message in a vivid and imaginative way to potential visitors across the globe. The campaign is being executed in all our major source markets with consumers being enticed to visit Antigua and Barbuda to take advantage of the cool summer savings on offer, as well as the destination’s cool climate,” notes Fernandez.

The multi-faceted summer campaign includes a combination of traditional and digital media and will utilize a variety of tactical trade and consumer activations to ensure the success of the initiative.

The #WhatCoolLooksLike Summer Campaign offers consumers major savings on their vacation to Antigua and Barbuda for travel during the periods April-October 2019.  The savings will be available at participating tour operators, airlines and hotels.

A key element of the campaign is the #WhatCoolLooksLlike Ambassador Program, which comprises a carefully curated selection of local influencers who the Authority believes encompass what “cool” looks like. These Ambassadors have been commissioned to utilize their social media presence and their country, Antigua and Barbuda as their backdrop during the six-month run of the campaign, to share the wealth of awe-inspiring experiences provided in the twin-island state.

Another initiative is the Global Sweepstakes launched today which runs through May 21. Entrants will be asked to opt-in by location in order to upload a video or photo that depicts what cool looks like. At the end of the two-month contest, two random winners will be chosen: One from our overseas source markets will win a complimentary 4-day/3-night stay at the Verandah Resort and Spa in Antigua; while one local will win a 2-night, 3-day stay at the Harbour Island Residences in Jolly Harbour. The local element of this campaign was so designed to allow for local participation and engagement, creating a platform where local Antiguans and Barbudans become advocates for the destination.

The Antigua and Barbuda Ministry of Tourism and the Antigua and Barbuda Tourism Authority will host a variety of events, including The Antigua Sailing Week, The Optimist World Championships, The Antigua and Barbuda Sportfishing Tournament, Antigua and Barbuda Restaurant Week and Antigua’s Carnival: The Caribbean’s Greatest Summer Festival, providing additional enticements for visitors to travel this summer.

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards  Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at visitantiguabarbuda.com and follow us on: Twitter, Facebook, and Instagram.

For information on our #WhatCoolLooksLlike Ambassadors, go to visitantiguabarbuda.com.

Travel News | eTurboNews

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Jane Austen leads the way for a new themed guided tour of Winchester in England 

March 25, 2019 by Forimmediaterelease

In conjunction with Winchester Cathedral, Visit Hampshire announced a new Jane Austen-themed product to meet increased demand from US visitors to explore the literary legend. 

In partnership with England’s Literary Greats project, Visit Hampshire and Winchester Cathedral have created a new travel trade friendly product, which packages a Jane Austen-themed tour with an afternoon tea in the Cathedral Refectory for the first time.

The new package will encourage tourists to visit Hampshire and immerse themselves in the literary roots of one of England’s greatest writers. The themed tour provides tourists with an opportunity to follow in the footsteps of Austen, offering unique insights into her life, her connections to the Cathedral and how it came to be her last resting place. The itinerary also invites visitors on a walk through the Cathedral’s historic ‘Inner Close’ to the house on College Street where Jane spent her final days, with her sister Cassandra.

Catherine Hodgson, Marketing Manager for Winchester Cathedral comments, “We feel most privileged to be able to share the story of Jane Austen and how her life came to be so intertwined with our Cathedral. Today, tourists come from all over the world to stand at her grave here and they can also see her brass plaque and memorial window – three memorials to a remarkable woman whose novels so brilliantly capture the quiet drama of human relationships.”

The experience has been created following extensive international research which identified that more than a third of overseas visitors want to see places from film and literature, and that almost half of them visited museums, art galleries, castles or historic houses on previous trips.

Andrew Bateman, Tourism Manager for Visit Hampshire comments, “We are very excited about launching the new version of this tour as it has such a broad appeal for international visitors. There is something very special about inviting people to step into a landscape that has inspired one of Britain’s best loved authors and are very much looking forward to celebrating her life and the wonderful literary contributions that she made to our country.”

The bookable products can be bought independently or incorporated into a new wider itinerary. The tour and can be purchased by a tour operator ‘off the shelf’ or tailored as required. The itinerary also recommends accommodation, with a focus on travel trade or group-friendly properties and those that relate to the theme or are quintessentially English. Also recommended are complementary experiences including food experiences, landscapes famous for film locations or other local sites of interest.

The Jane Austen itinerary and new bookable products can be found here.

The Discover England Fund project, England’s Literary Greats, is one of a number of projects to benefit from the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitBritain/VisitEngland and involves a program of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by delivering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.

The ‘England’s Literary Greats’ project will fine tune itineraries based around literary figures, adding associated film locations and deepening trade engagement.

Travel News | eTurboNews

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Pilots frantic search for fix while Boeing Max8 went down

March 20, 2019 by Forimmediaterelease

Ethiopian Airlines and Lions Air most likely have the same deadly scenario accordsidng to a report Reuters today reported about the 31-year-old Lions’ Air captain was at the controls of Lion Air flight JT610 flying the Boeing Max 8 when the nearly new jet took off from Jakarta. The first officer was handling the radio, according to a preliminary report issued in November.

The report said:

The pilots of a doomed Lion Air Boeing 737 MAX scoured a handbook as they struggled to understand why the jet was lurching downwards but ran out of time before it hit the water, three people with knowledge of the cockpit voice recorder contents said.

The investigation into the crash, which killed all 189 people on board in October, has taken on new relevance as the U.S. Federal Aviation Administration (FAA) and other regulators grounded the model last week after a second deadly accident in Ethiopia.

Investigators examining the Indonesian crash are considering how a computer ordered the plane to dive in response to data from a faulty sensor and whether the pilots had enough training to respond appropriately to the emergency, among other factors.

It is the first time the voice recorder contents from the Lion Air flight have been made public. The three sources discussed them on condition of anonymity.

Reuters did not have access to the recording or transcript.

A Lion Air spokesman said all data and information had been given to investigators and declined to comment further.

Just two minutes into the flight, the first officer reported a “flight control problem” to air traffic control and said the pilots intended to maintain an altitude of 5,000 feet, the November report said.

The first officer did not specify the problem, but one source said airspeed was mentioned on the cockpit voice recording, and a second source said an indicator showed a problem on the captain’s display but not the first officer’s.

The captain asked the first officer to check the quick reference handbook, which contains checklists for abnormal events, the first source said.

For the next nine minutes, the jet warned pilots it was in a stall and pushed the nose down in response, the report showed. A stall is when the airflow over a plane’s wings is too weak to generate lift and keep it flying.

The captain fought to climb, but the computer, still incorrectly sensing a stall, continued to push the nose down using the plane’s trim system. Normally, trim adjusts an aircraft’s control surfaces to ensure it flies straight and level.

“They didn’t seem to know the trim was moving down,” the third source said. “They thought only about airspeed and altitude. That was the only thing they talked about.”

Boeing Co declined to comment on Wednesday because the investigation was ongoing.

The manufacturer has said there is a documented procedure to handle the situation. A different crew on the same plane the evening before encountered the same problem but solved it after running through three checklists, according to the November report.

But they did not pass on all of the information about the problems they encountered to the next crew, the report said.

The pilots of JT610 remained calm for most of the flight, the three sources said. Near the end, the captain asked the first officer to fly while he checked the manual for a solution.

About one minute before the plane disappeared from radar, the captain asked air traffic control to clear other traffic below 3,000 feet and requested an altitude of “five thou”, or 5,000 feet, which was approved, the preliminary report said.

As the 31-year-old captain tried in vain to find the right procedure in the handbook, the 41-year-old first officer was unable to control the plane, two of the sources said.

Slideshow (2 Images)

The flight data recorder shows the final control column inputs from the first officer were weaker than the ones made earlier by the captain.

“It is like a test where there are 100 questions and when the time is up you have only answered 75,” the third source said. “So you panic. It is a time-out condition.”

The Indian-born captain was silent at the end, all three sources said, while the Indonesian first officer said “Allahu Akbar”, or “God is greatest”, a common Arabic phrase in the majority-Muslim country that can be used to express excitement, shock, praise or distress.

French air accident investigation agency BEA said on Tuesday the flight data recorder in the Ethiopian crash that killed 157 people showed “clear similarities” to the Lion Air disaster. Since the Lion Air crash, Boeing has been pursuing a software upgrade to change how much authority is given to the Maneuvering Characteristics Augmentation System, or MCAS, a new anti-stall system developed for the 737 MAX.

The cause of the Lion Air crash has not been determined, but the preliminary report mentioned the Boeing system, a faulty, recently replaced sensor and the airline’s maintenance and training.

On the same aircraft the evening before the crash, a captain at Lion Air’s full-service sister carrier, Batik Air, was riding along in the cockpit and solved the similar flight control problems, two of the sources said. His presence on that flight, first reported by Bloomberg, was not disclosed in the preliminary report.

The report also did not include data from the cockpit voice recorder, which was not recovered from the ocean floor until January.

Soerjanto Tjahjono, head of Indonesian investigation agency KNKT, said last week the report could be released in July or August as authorities attempted to speed up the inquiry in the wake of the Ethiopian crash.

On Wednesday, he declined to comment on the cockpit voice recorder contents, saying they had not been made public.

Travel News | eTurboNews

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WTTC: South Africa Africa’s largest Travel & Tourism economy in 2018

March 18, 2019 by Forimmediaterelease

Travel & Tourism in South Africa contributed 1.5 million jobs and ZAR425.8 billion to the economy in 2018, making it the largest tourism economy in Africa, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.

For over 25 years, WTTC, which represents the global private sector of Travel & Tourism, has compared the Travel & Tourism sector across 185 countries. The 2018 research shows that the South Africa Travel & Tourism sector:

• Contributed ZAR425.8 billion to the country’s economy – the largest of any country in Africa. This represents 8.6% of all economic activity in South Africa

• Generated 1.5 million jobs, or 9.2% of total employment

• Was primarily driven by leisure travelers: 64% of the travel economy was generated by leisure visitors and 36% from business travelers

• Is roughly balanced between international and domestic travel: 44% of the tourism spend came from international travelers and 56% from domestic travel

Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Travel & Tourism contributes more to the South Africa economy than in any other African country. In total our sector contributes ZAR425.8 billion and 1.5 million jobs which makes it a formidable part of the economy.

“South Africa has long grasped the potential of Travel & Tourism to drive economic growth, create jobs and promote social development and I would like to acknowledge the leadership of Minister of Tourism, H.E. Derek Hanekom. That is why we welcome President Ramaphosa’s ambition to double the number of people directly employed in T&T in South Africa.

“Looking to the future, I believe that Travel & Tourism is South Africa’s greatest resource and the country’s strategy for expansion which priorities regional integration, environment sustainability and putting the community at the heart of decisions will make for a successful combination.”

Travel News | eTurboNews

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