• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

United Airlines: Non-binary gender booking options

March 22, 2019 by Forimmediaterelease

United Airlines today announced it has become the first U.S. airline to offer non-binary gender options throughout all booking channels in addition to providing the option to select the title “Mx.” during booking and in a MileagePlus customer profile. Customers now have the ability to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” said United’s Chief Customer Officer Toby Enqvist. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”

As part of implementing these new changes, United has worked with the Human Rights Campaign and The Trevor Project on employee training initiatives. These initiatives include teaching employees about preferred pronouns and the persistence of gender norms, LGBT competency in the workplace and other steps to make United an inclusive space for both customers and employees.

“At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect,” said Beck Bailey, acting director of the Workplace Equality Program. “By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion.”

“The Trevor Project is grateful for United Airlines’ support of our life-saving work on behalf of LGBTQ youth,” said Amit Paley, CEO & Executive Director of The Trevor Project. “We are thrilled to bring Trevor’s expertise on the mental health of LGBTQ people to United to ensure its employees maintain safe and inclusive spaces for LGBTQ employees and guests.”

Alongside partner organizations, customers, and employees, United will continue working to build the world’s most inclusive airline. The changes to the booking process are now currently available.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, announced, Aviation News, aviation-website, Booking, Breaking Travel News, build, campaign, CEO, changes, channels, chief, continue, Corporate News, currently, customer, customers, dignity, director, employee, employees, Equality, even, executive, Executive Director, exhibit, expertise, female, first, Forward, free, Gender, Gender Booking, Gender Booking Options, guests, HEALTH, human rights, Human Rights news, important, in, inclusive, Industry, initiatives, International Travel News, IT, lead, LGBT, LGBTQ, life, M, maintain, Make, Male, mental health, MileagePlus, most, New, News articles, Non, offer, officer, option, options, organizations, partner, passports, People, Preferred, Profile, program, project, proud, respect, rights, s, safe, said, selection, Share, space, support, taking, teaching, The World, ticketing, title, to, TO BE, today, tourism, training, Transportation News, Travelwire News, United, United Airlines, US, We, welcoming, work, worked, working, World, x, youth

Search



Recent Articles

  • Marriott International Signs Agreement with PGA Hotel Management Group to Debut First Westin Hotels & Resorts All-Inclusive Property in South America
  • Stop Asian Hate
  • Emirates Group signs MoU with Roads and Transport Authority (RTA)
  • Status of interprovincial travel as of 1 March 2021
  • Samui-Phangan-Tao offers discounts to tourists until 30 April 2021
  • Coronavirus Disease 2019 (COVID-19) situation in Thailand as of 2 March 2021, 11.30 Hrs.
  • Women Shine in 20 Cinematic Hits Featured This Month in Flight
  • Sandals Royal Barbados: Impressive expansion in time for summer
  • Thailand’s Khao Sok National Park is 50th ASEAN Heritage Park
  • More space and privacy for Emirates Economy Class customers with new option to purchase empty adjoining seats

Copyright © 2021 · Metro Pro on Genesis Framework · WordPress · Log in