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The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

The Andaman, a Luxury Collection Resort, Langkawi welcomes team of Epicurean Authorities

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The Andaman, a Luxury Collection Resort, Langkawi announced the appointment of two new leaders who will work in tandem to heighten the dining experiences that The Andaman have to offer. As newly-appointed Epicurean Authorities of The Andaman, Quinn Pu and Stefano Micocci aim to bring global collectors from all walks of life an epicurean journey worth adding on to their collection of memories.

Quinn Pu, a Chinese national, was appointed as the new Director of Food and Beverage. With a plate full of both hotel and resort experiences in Food and Beverage, Quinn will oversee and lead the whole Food and Beverage department within the resort while driving revenue growth and guest satisfaction, maintaining The Andaman’s 6 unique dining venues and bars as one of Langkawi’s leading venues to have an exceptional meal.

With over 15 years of working experience, Quinn had had experiences in the United States, Ireland and various location in his homeland, China before being appointed to open The Ritz-Carlton in Jiuzhaigou, China in 2017, where he was in-charge of leading the pre-opening F&B team in the mountain resort.

The Andaman marks Quinn’s first assignment in Malaysia. “Malaysia is quite popular in China and I am most excited about the food scene. I look forward to see how the unique food culture can inspire me, not just for my work but in life as well,” says Quinn.

Hailing from Italy, Stefano Micocci was recently appointed as the Executive Chef of The Andaman. With 20 years of culinary experience, Stefano started his culinary journey around various regions of Italy before venturing to the Middle East and subsequently to Malaysia.

“Malaysian cuisine is unique. What attracts me is how each dish has a unique blend of different spices with distinctive flavors that explode in your mouth,” say Chef Stefano. “Every dish also has a story behind it and I find that inspiring. With a story, comes characters and emotions – making people feel as they eat, and that is what I look for when I am creating a new recipe.”

“The Andaman has always been a front-runner in innovative dining on the island, setting benchmarks and best practices in both curating memorable experiences as well as sustainability,” says Carlos Tarrero, General Manager of The Andaman. “With these new Epicurean Authorities on board, I am confident that we will be able to push the boundaries even further in being the pioneer on the island.”

The Andaman raised the bar in unique sustainable dining when the resort’s signature seafood restaurant Jala was launched in 2013. With its one-of-a-kind sand-flooring, rustic design and natural ambience, Jala enables guests to take in the beauty of nature whilst enjoying fresh seafood dishes specially curated by culinary maestros in Jala, complemented by exceptional Malaysian hospitality.

To ensure the freshest catches arrives daily on the shores of The Andaman, Jala has also partnered with the local fishermen, thus assisting Langkawi’s small businesses. Every afternoon, guests can look forward to walk down the beach to watch the chefs of Jala in action dealing and negotiating with local fishermen on the purchases of fresh seafood.

Travel News | eTurboNews

Wings Travel Management Appoints Chief Operating Officer: Asia Pacific based in Singapore

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Wings Travel Management , a leading global travel management company providing business travel services to clients in the finance, construction, security, energy and marine sectors, has appointed Sonja Hamman to the newly-created role of Chief Operating Officer – Asia Pacific, based at the company’s office in Singapore. The move reflects the importance of the region and its potential for growth, since Wings established an operation in Singapore in early 2018 after acquiring Olympia Travels & Tours.

Sonja Hamman first joined Wings in 2001, and her impressive 18-year career with the global travel management company has spanned diverse operational, senior management and project-led roles in the UK, South Africa, Brazil, Nigeria and Angola.

Most recently, she has held the London-based position of Director of Global Strategic Partners & Yield Management during which time she has been instrumental in expanding Wings global supplier relations portfolio, focussing on supplier negotiations, NDC solutions and content..

Prior to this role, Hamman was Director of Global Projects, managing major initiatives such as the launching the Wings’ wholly-owned operation in Lagos, Nigeria; the acquisition and integration of Michelle’s Travel in South Africa; and establishment of Wings’ IATA and ticketing functionality in Angola – a non BSP region.

Her robust understanding and experience of Wings’ business has also been honed by setting up the company’s UK operation in 2002 in the role of Director – Operations – UK & Europe. This was Wings’ first office outside South Africa, where the company was founded in 1992. Hamman grew the UK business from the ground up, to a total of three offices. From here she moved to become Director – Oil & Gas Division with the remit to grow and expand Wings’ global energy business. While in this role, she also worked closely with the company’s Learning and Development team to establish the Energy Academy™, a unique in-house educational programme giving Wings’ travel consultants an in-depth understanding of how the oil and gas sector operates, in order to service their clients more insightfully.

“I am delighted that Sonja has taken up this strategic role – her extensive experience in opening and operating new regions coupled with her Wings DNA, places her as the perfect candidate to consolidate our operations in Singapore, and build a platform to grow our business in the Asia-Pacific region,” said Tony Sofianos, CEO, Wings Travel Management

“Wings is strategically and uniquely positioned to service existing global customers, but also capitalise on the growth opportunities across the corporate, energy and marine sectors thanks to our unique value proposition and wholly owned global operations” added Sofianos

Sonja Hamman stated: “I am very pleased to be joining Wings’ Asia-Pacific region as it’s such an exciting market with many opportunities. As well as ensuring the Wings brand becomes a recognised market leader in Singapore, I also look forward to driving the development and execution of our growth strategy for Asia-Pacific.”

About Wings Travel Management:

Wings is an award-winning global travel management company which has carved a niche in the market as a trusted travel provider for clients in the finance, construction, security, energy and marine sectors where travel is an integral part of their business model. Founded in 1992, Wings’ global reach spans North America, South America, UK/Europe, Asia, Africa, and the Middle East, where the company has wholly owned and managed regional offices. Wings Travel Management employs over 400 people around the world and has a global turnover of around US$325M. Wings is known for its unique expertise in navigating complex and challenging business travel, as well as generating cost savings without compromising on traveller safety. The company’s advanced, customizable technology solutions are all seamlessly accessible over a standardized global platform. www.wings.travel

Travel News | eTurboNews

Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

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Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

Travel News | eTurboNews