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St. Kitts shines in US Roadshow 2019

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A signature activity in US, the St. Kitts Tourism Authority conducted its 2nd annual Destination St. Kitts & Nevis US Roadshow 2019 from Monday, March 25 to Friday, March 29. The week-long series of 6 events were held in New York, New Jersey, Atlanta, Houston, Farmer’s Branch (Texas) and Dallas in order to grow visitor arrivals from these gateway markets and supporting flow markets. These events were designed to educate travel agents, tour operators, MICE buyers, wedding and honeymoon planners, media and experiential lifestyle consumers about everything the destination has to offer both business and leisure travelers.

“This year’s US Roadshow was a resounding success with record numbers of attendees for each event,” said the Hon. Lindsay F.P. Grant, Minister of Tourism for St. Kitts & Nevis. “Having attracted the sheer number of travel agents, MICE buyers, media and more who sell or publicize business and/or leisure travel demonstrates that there is growing interest and demand in these gateway markets for the tourism product that St. Kitts & Nevis has to offer.”

The first event was a brunch held at The Castle Hotel & Spa in Tarrytown, New York, an affluent suburb north of New York City on Monday, March 25. The second event was a dinner held at the Pleasantdale Chateau in West Orange, New Jersey, an upscale neighborhood in the northern part of the state, also on March 25. On Tuesday, March 26, the third event was a dinner held at the Westin Buckhead, located in an affluent suburb just north of Atlanta. The fourth event was a luncheon held on Wednesday, March 27, at the Hess Club in Houston. A cocktail reception held on Thursday, March 27 at the Brookhaven Country Club in Farmer’s Branch, an affluent suburb of Dallas, Texas, was the fifth event in the Roadshow, while the sixth and final event was a luncheon held at III Forks Restaurant in Dallas.

All events supported St. Kitts’ non-stop flights and attracted a total of 300 attendees combined, all of whom were travel agents, MICE buyers, tour operators, wedding and honeymoon planners, media or experiential lifestyle consumers. Attendees were top travel professionals representing some of the most respected organizations in the business, including Maritz Travel, Cox Enterprises, Pro Travel International, Meetings Plus, Valerie Wilson Travel, Houston Style Magazine, Frosch, Questex LLC, Travel Impressions, and Westchester magazine.

“Developing lasting relationships with top travel professionals in our key gateway markets is a key component of our overall marketing strategy for the destination and our Roadshow provides us with the opportunity to connect with these individuals face-to-face,” added Racquel Brown, CEO of the St. Kitts Tourism Authority. “In order to continue growing arrivals, we need to maintain and expand our base of sellers to help fill our non-stop flights as we continue to build out new and increased airlift from the US.”

In addition to being treated to a meal and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from hotel stays to bottles of St. Kitts’ own Brinley Gold Shipwreck rum that were provided by participating local island tourism stakeholders. In addition, attending travel agents were offered a special $150 incentive for booking clients’ air only on the non-stop flights to St. Kitts or air in combination with a hotel reservation at participating destination hotels, all offering special Summer Sunsation rates, between now and May 17, 2019 for clients’ travel through August 17, 2019 when they log their productivity on St. Kitts’ website or via the Destination Specialist program with Travel Agent University. As a result, many attendees are now adding St. Kitts & Nevis as a featured destination they will sell to their clients.

The delegation from St. Kitts inclded: the Hon. Lindsay F. P. Grant, Minister of Tourism for St. Kitts & Nevis; Racquel Brown, CEO of the St. Kitts Tourism Authority; Ambassador Jonel Powell, Chairman of the Artist Selection Committee for the St. Kitts Music Festival; Annie Sinzinger, US Marketing Manager for the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Shayna White, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; and Candice Kimmel, CEO and Founder of Adams Unlimited, PR & Marketing Agency in North America for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Troy Hendrickson, Carib Journey Masters; Tawanna Wigley, Sales Representative, Ocean Terrace Inn; Richard Berridge, General Manager, Kayanjet; Jaana Kuntonen, Sunlinc; Christine Marshall, Sales Manager, Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Tim Thuell, Nisbet Plantation; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

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Vista Global to acquire JetSmarter

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Vista Global, a world leader in business flight solutions, announces that it has entered into an agreement to acquire JetSmarter, creating the global On Demand digital marketplace.

JetSmarter’s innovative marketplace technology will fulfil Vista Global’s digitization strategy, providing all customers with an unmatched end-to-end service and seamless booking experience. The acquisition will enhance Vista Global’s formidable position offering the largest suite of services and advanced technologies to every private aviation customer.

Following JetSmarter’s successful digital partnership with XOJET, it will now bring its digital capabilities to the entire Vista Global group. JetSmarter’s industry-disrupting platform will therefore be integrated into the back-end technology of Vista Global’s brands VistaJet, Vista Lease and XOJET. The integration will significantly improve the ease and speed of the booking process for the 150,000 passengers traveling with any of the Vista Global companies each year, building upon its impressive track record of offering customers the most technologically advanced solutions in the private aviation industry.

Vista Global’s Founder and Chairman Thomas Flohr said: “Today’s acquisition is an important milestone for Vista Global – accelerating and executing our vision of digitizing the entire private aviation offering. Customers today want speed, reliability and value, which in today’s world is only possible with technology. Vista Global’s reach and infrastructure will take JetSmarter to the global stage to fully realize its potential. JetSmarter’s technology will digitalize Vista Global’s market-leading customer offering to Program Members and On Demand customers.”

Since its founding in 2012, JetSmarter has become the preeminent provider of technology-enabled service to the business aviation market with two million downloads to date. Today, JetSmarter’s digital platform allows both Members and On Demand customers to book private or shared trips instantly.

Following the acquisition, JetSmarter’s customers will benefit from the reach, resources and operational expertise of Vista Global group. Its growing customer base will have access to a wider fleet, wherever they are in the world, and enjoy the highest standards in private aviation as they join the Vista Global family. They will significantly benefit from the group’s unparalleled customer service and an unmatched in-flight experience.

Steven Langman, Managing Director and Co-Founder of Rhône Capital added: “Vista Global is marking a new major milestone in its development. The acquisition of JetSmarter is fully in-line with the company’s mission: to transform the nature of the business aviation sector and offer its growing customer base a fast and seamless access to its services through digital innovation.”

Behdad Eghbali, Managing Partner and Co-Founder of Clearlake Capital Group stated: “Vista Global is the undisputed market leader with unmatched vision to consolidate and digitally transform this fragmented industry. Vista Global’s worldwide fleet access, unmatched end-to-end service experience, and world-class management team will combine with JetSmarter’s digital technology leadership including digital bookings and On Demand crowdsourcing to further expand Vista Global’s leadership. We are thrilled to partner with Thomas Flohr and the talented management team at Vista Global and believe that, combined with Vista Global, JetSmarter will flourish and revolutionize the industry’s digital transformation.”

The transaction is expected to be completed in the second quarter, subject to customary closing conditions, including the expiration or termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act. As part of the transaction, all JetSmarter investors, inclusive of Clearlake Capital and Jefferies Financial Group, will become investors in Vista Global, supporting its future growth. Jefferies LLC acted as financial advisor to JetSmarter.

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Easter School Holidays ring in busy travel season at Frankfurt Airport

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With the Easter holidays around the corner, Frankfurt Airport (FRA) is preparing for this year’s first travel peak. Germany’s largest aviation hub expects to welcome up to 215,000 passengers daily – particularly at the start of the Easter school holidays on the weekend from April 12 to 15. The busy travel season will continue also after the Easter holidays. During summer, more than 240,000 passengers are expected to pass through the FRA global aviation hub on peak days, thus reaching similar levels as last year. Passenger volumes are not expected to decline noticeably until October, when Frankfurt Airport switches to the winter flight schedule.

Five tips for a smooth airport experience

Passengers should should therefore follow a few key pieces of advice when preparing for their journey. Each individual passenger can contribute to avoiding unnecessary delays and ensuring a stress-free travel experience at the counters and security checkpoints in the terminals.

  1. Check in online: Passengers can usually check in online 24 hours before departure on their airline’s website. This saves time at the check-in counter.
  2. Arrive early: Passengers should be at the airport at least two and a half hours before departure and make their way to the security check immediately after dropping off their luggage. Once having passed the security checkpoint, passengers will find a wide range of amenities and leisure experiences to choose from, including FRA’s Movie and Gaming Worlds, yoga rooms and play areas for children, as well as shops and restaurants.
  3. Take as little carry-on luggage as possible: Your carry-on luggage should only contain items that are essential during your journey on the plane and at the airport. Carrying light luggage is the best way to ensure a relaxed airport experience. It also saves time at the security checkpoint and when boarding the plane. Packing correctly also helps reduce stress. Therefore, travelers should check their airline’s luggage rules and allowances before starting their trip. The airline will provide details about the size, number and weight permitted. Aviation regulations specify what is allowed in each piece of luggage.
  4. Stow liquids and electronics correctly: Particular attention must be paid to liquids and electronic devices. Batteries, e-cigarettes and power banks must be transported in carry-on luggage. Liquids in carry-on luggage must be stored in individual receptacles of up to 100 ml each in a resealable, transparent plastic bag with a maximum volume of one liter per passenger. Electronic devices and liquids must be presented separately at the security check. Security checks can be sped up considerably by packing everything so that it is quickly accessible and easily restowable.
  5. Book parking online: Booking parking online early is strongly recommended for passengers traveling to the airport in their own car. It is also cheaper. In addition to arriving two and a half hours before departure, we recommend that passengers allow a few minutes’ additional time for traveling between the parking structure and the terminal.

“Following these travel tips and the luggage regulations will help each person have a more enjoyable airport experience,” explains Fraport AG’s General Manager Aviation, Dr. Pierre Dominique Prümm. “This will also positively contribute to smooth operations and the overall situation at our airport. Nevertheless, Frankfurt Airport – like all other travel hubs and routes – will be very busy in the summer months, especially during vacation periods. We are preparing for this as effectively as possible with additional staff and adjustments to our infrastructure. Yet, longer waits can still be expected on peak days. Our aim is to keep waiting times as short as possible. To achieve this, we rely on the cooperation of passengers and our partners on site, as well as airlines and government agencies.”

Passengers can find all the travel tips and a lot more useful information at frankfurt-airport.com and via the Frankfurt Airport app.

Leave your winter coat at the airport

During the Easter holidays, the popular Winter Coat Storage Service is available for the last time this season at the luggage storage service. For 50 euro cents per day, down jackets and thick coats can be left at the airport, while their owners enjoy their vacation in the sun.

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Heathrow zaps the airport with speedy Wi-Fi

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Heathrow has launched a fast speed Wi-Fi service at the airport. In partnership with Boingo, passengers at all Heathrow terminals are now able to enjoy the new Wi-Fi experience with up to 100 Mbps (megabytes per second) speeds.

Whether it’s booking last-minute travel insurance, pre-ordering groceries for the return home or streaming cartoons to keep children entertained, passengers will have no time limit when browsing on Wi-Fi at the airport.

The new service uses Passpoint1 technology to deliver a next generation, secure Wi-Fi experience and will enable travellers to seamlessly roam between Wi-Fi and cellular for a better-connected experience. Investments have been made to upgrade the wireless network across the airport, ensuring bandwidth capacity, and Boingo has installed two new high-speed internet links at the airport as part of the service overhaul.

Passengers who are already members of the Heathrow Rewards loyalty programme can earn 100 points by signing in to the new Wi-Fi with their Rewards account.

John Arbuckle, Head of Property at Heathrow said, “Whether passengers are streaming, browsing or working on the go, we’re excited to improve their connectivity experience with the latest generation of Boingo’s award-winning Wi-Fi. This is just one of many initiatives that Heathrow has invested in to serve and delight our 80 million passengers, making Heathrow a world-class airport”.

Dawn Callahan, Chief Marketing Officer at Boingo said, “Passpoint is a Wi-Fi game changer that facilitates a seamless, secure and fast connected experience for Heathrow passengers. We’re proud to introduce the technology at the busiest airport in Europe and launch easy-to-use, high-speed Wi-Fi that travellers now expect.”

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The Internet knows you are planning a vacation and will charge you more

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People are starting to plan their summer vacation, and for many, the planning process itself is the beginning of a well-deserved rest. However, it does cause frustration when after a couple of price checks on the Internet, one starts to notice how flight ticket and apartment booking quotes take an upward trend. Such behavior is called price discrimination and is a prevalent tactic across the travel industry, but there are ways to protect yourself from it.

Intuitively unfair, the concept of price discrimination (if not based on race, religion or national origin) is legal and can take many forms. Its general principle is that potential customers get to see different prices of the same product or service based on their willingness to pay as perceived by the seller.

“Many online retailers who use special algorithms to create an illusion of high demand and an increasing price. Let’s say, the quotes for all the hotel rooms you checked yesterday have increased only to encourage you to make a fast decision to book,” explains Naomi Hodges, Cybersecurity Advisor at Surfshark. “The same goes for flight tickets and car rentals so that excellent offer you found an hour ago might have deteriorated to ‘it’s still ok, but I have to hurry’ at your second check.”

Various online businesses are using personalized pricing techniques to manipulate people’s emotions. The leaders in this field, for example, Uber, hire behavioral economists who help to craft the logic of algorithms of differential pricing.

The core ingredient to make the algorithms work is your online data which is acquired when websites insert cookies into your browser and get to know your IP address.

“Such information can reveal where you live, how new or expensive device you use, which websites you visit, what are you interested in, whether you are an easy spender or not, and much more,” says Naomi Hodges.

When your data is being used for personalized pricing, the car rental might become expensive if you already booked a flight to some destination. The same goes for hotel and domestic flight booking.

The price manipulation can go even further by knowing that you are a user of a brand-new iPhone model which indicates higher purchasing power and in turn – your willingness to pay more than other customers.

How to avoid price discrimination?

Naomi Hodges reveals that it is rather easy to check if you are being differentiated from other potential travelers. Taking a few steps can help you save a sum worth a couple of nights at a great hotel or even a return flight ticket if you are an occasional traveler.

If you notice a higher flight ticket/car rental/hotel booking price than before, relax and follow these tips:

  1. Clear your recent digital footprint. You can do that by clearing your browser cache, history, and cookies in the browser settings.
  2. Turn on a virtual private network (VPN) app. This trick can help you change your location by giving you a different IP address. In many cases prices are based on the device’s location, so you can avoid higher prices simply by pretending that you are in another country. Check different countries to see how people there
  3. Turn on Incognito Mode (Chrome), Private Mode (Safari) or Private Window (Firefox) in your browser. This step will allow you to browse cookie-less.
  4. Check the prices using a different device. Differentiating between desktop and mobile users is a common practice.
  5. Change the top-level domain (.com, co.uk, .fr, .net) to a different one. For example, flights4u.com might display different prices than flights4u.de.

Best results can be achieved if all these tips are used simultaneously.

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Tourism for Tomorrow Awards: WTTC makes the 2019 announcement

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The World Travel & Tourism Council (WTTC) is delighted to announce the 2019 leaders in sustainable tourism at the Tourism for Tomorrow Awards ceremony. The Awards, now in their 15th year, took place at a special ceremony during the WTTC Global Summit in Seville, Spain, to celebrate inspirational, world-changing tourism initiatives from around the globe.

The 2019 WTTC Tourism for Tomorrow Award Winners are highly commended and recognized for business practices of the highest standards that balance the needs of ‘people, planet and profits’ within the Travel & Tourism sector. Our 2019 Winners promote inclusive growth and illustrate a strong commitment to supporting change and transformation in business practices and consumer behavior towards a more environmentally conscious sector.

The Winners of the 2019 Tourism for Tomorrow Awards are:

  • Climate Action Award – Bucuti & Tara Beach Resort, Aruba
  • Investing in People Award – Lemon Tree Hotels Limited, India
  • Destination Stewardship Award – St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • Social Impact Award – Awamaki, Peru
  • Changemakers Award – SEE Turtles, USA

The Awards are judged by a panel of independent experts, led by Prof. Graham Miller, Executive Dean, Professor of Sustainability in Business, University of Surrey.  The panel included academics, business leaders, NGO and governmental representatives who narrowed down the list of 183 applications to just fifteen finalists. The three-stage judging process included a thorough review of all applications, followed by on-site evaluations of the Finalists and their initiative.

The Winner of each category was determined by the WTTC Tourism for Tomorrow Awards 2019 Winners’ Selection Committee, chaired by Fiona Jeffery OBE, Founder & Chairman, Just a Drop, and composed of Wolfgang M. Neumann, Non-Executive Director and Strategic Advisory, Global Hospitality, Travel & Tourism Sector; John Spengler, Akira Yamaguchi Professor of Environmental Health and Human Habitation, Harvard T.H. Chan School of Public Health; and Louise Twining-Ward, Senior Private Sector Specialist, Global Tourism Team, World Bank.

WTTC represents the global private sector of Travel & Tourism. Its Global Summit is the most important event in the sector worldwide each year.

Gloria Guevara, President & CEO, WTTC, commented: ‘The finalists in this year’s Tourism for Tomorrow Awards showcase the many ways in which our industry is dedicated to sustainable growth. In 2018, the Travel & Tourism sector contributed 10.4% of global GDP and supported 319 million jobs across the world. It is therefore essential that we continue to grow in the most sustainable and responsible way possible. The new award categories for this year are aligned with WTTC strategic priorities and illustrate that all members of this industry play a key role in driving the sector forward to a more responsible future. I congratulate them all on their fantastic accomplishments and leadership.’

 Fiona Jeffery, OBE, Chair, WTTC Tourism for Tomorrow Awards, said: ‘The aim of the WTTC Tourism for Tomorrow Awards is to showcase some of the most exceptional examples of sustainable tourism practices in the world, and inspire and encourage our industry to make a positive impact for both current and future generations. Over 15 years, we have seen the industry make great strides towards achieving these goals and we can see positive change happening. Our recent survey results show that 67% of travellers would consider a travel company’s sustainability agenda when booking a trip, whilst 48% of travellers would now pay more money to travel sustainably. Whilst there is still more to be done, we must harness the momentum for change to protect the product that sustains our very own industry.’

Jeff Rutledge, President and CEO, AIG Travel, Headline Sponsor of the Awards, stated: ‘From socially-inclusive employment initiatives to establishing one of the first rewilding projects in the Philippines, this year’s WTTC Tourism for Tomorrow Awards finalists have proved to be an incredibly diverse group of changemakers from around the world. They have demonstrated that, regardless of the size or purpose of business, all members of the Travel & Tourism industry can afford to make sustainability a priority, and become part of our collective journey towards a greener future.’

For more information on the Tourism for Tomorrow Awards and all the Winners, please visithttp://wttc.org/t4tawards

Full list of Winners and Finalists:

Climate Action Award, for organisations undertaking significant and measurable work to reduce the scale and impact of climate change:

  • WINNER: Bucati & Tara Beaach Resort
  • FINALIST: The Brando, Tetiaroa Private Island, French Polynesia
  • FINALIST: Tourism Holdings Limited, New Zealand

Investing in People Award, for organisations demonstrating leadership in becoming an exciting, attractive, and equitable employer in the sector:

  • WINNER: Lemon Tree Hotels Limited, India
  • FINALIST: Reserva do Ibitipoca, Brazil
  • FINALIST: Shanga by Elewana Collection, Tanzania 

Destination Stewardship Award, for organisations helping a place to thrive and bring forward its unique identity for the benefit of its residents and tourists: 

  • WINNER: St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • FINALIST: Grupo Rio da Prata, Jardim and Bonito, Brazil
  • FINALIST: Masungi Georeserve, Philippines

Social Impact Award, for organisations working to improve the people and places where they operate:

  • WINNER: Awamaki, Peru
  • FINALIST: Intrepid Group, Australia
  • FINALIST: Nikoi Island, Indonesia

Changemakers Award, this year focused on organisations fighting the illegal wildlife trade through sustainable tourism: 

  • WINNER: SEE Turtles, USA
  • FINALIST: Kelompok Peduli Lingkungan Belitung (KPLB), Indonesia
  • FINALIST: The Cardamom Tented Camp, Cambodia

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Attending an Indian Weddings: A niche tourism opportunity

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Indian weddings are known to be over the top. Hotels and resorts love to organize Indian weddings. A hotel in Hawaii told eTurboNews: “Yes it’s big business, but don’t mention it too much 🙂 “
Families mortgage their homes and take large loans to pay for such weddings, but some couples in India are not only inviting family and friends to their weddings. They have started selling admission tickets to their weddings to tourists wishing to attend the colorful affair.

A typical rate is $200 for a two-day invitation to attend an Indian wedding through a start-up called Join My Wedding.

“The concept was pretty new,” Delhi-based fund manager Surabhi Chauhan told US broadcaster CNBC, explaining that she came across the start-up while booking her wedding venue. “We were also getting to know people from other countries. We were very much excited and open about it, given the fact that it was new.”

Chauhan and her husband were introduced to Stevens and Gower. “We were chatting and coordinating, we had a brief introduction about each of us, what exactly we do, our respective profiles (and) what are the arrangements that will be there, the kind of attire they’re supposed to wear — all those conversations happened,” she said.

To sell tickets to their wedding couples list details about the special day on the website.

“If you think about it, there’s nothing more cultural than a wedding because you have every cultural element present: The local people, local food, customs, the outfit, the music, basically every cultural element is right there,” said the start-up’s co-founder Orsi Parkanyi.

She explained that the idea came from her own experiences in missing out on friends’ weddings. She decided to focus on Indian weddings because they are “world-famous” and the chances to attend them are not high for most non-Indians.

TAravel agencies and tour operators are also offering tour packages for international travelers to attend Indian wedding ceremonies during their visit. Experts estimate the Indian wedding industry to be worth about $40 billion and expect it to grow around 20 percent a year.

 

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Agoda appoints new Chief Marketing Officer

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Agoda, one of the world’s fastest growing digital travel companies, today announced the appointment of Ittai Chorev as its Chief Marketing Officer. Chorev, previously Vice President of Marketing at Agoda, will now oversee all of Agoda’s global marketing functions as part of his expanded portfolio, including performance marketing (SEM/PPC, MSE, display), CRM, pricing and loyalty, brand marketing and consumer public relations.

“Ittai’s appointment as CMO reinforces our commitment to innovating the way people travel and using technology to enhance the overall customer experience,” said John Brown, CEO & President, Agoda. “Ittai has deep expertise in scientific marketing and as CMO his approach will be to apply that same scientific, measurable vigor across the marketing disciplines to help continue Agoda’s growth in both our core Asia markets and beyond.”

Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specializing in online marketing optimization, which was acquired by Booking Holdings Inc. in 2014. He subsequently joined Agoda and held several roles leading teams including data science and PPC.

“At Agoda, we have been hugely successful in how we have used technology to optimize our marketing offer and drive real business results. It’s exciting to work for an organization that is willing to take risks and innovate, and I am looking forward to extending these learnings across our marketing channels in Agoda to continue this success.  Only by constantly testing and refining we will continue to stay ahead of our competition and achieve our global growth ambitions,” said Chorev.

Chorev graduated summa cum laude from Hebrew University of Jerusalem with Master of Science degree in Mathematics and holds a Bachelor of Science degree in Mathematics and Physics. He is also a graduate of the prestigious Talpiot program of the Israel Defense Forces.

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United: Top-ranked LGBTQ airline

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United Airlines today announced that for the eighth consecutive year, it has received a perfect score of 100 percent on the 2019 Corporate Equality Index (CEI), a premier benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign (HRC) Foundation.

“United is proud to receive this recognition as it speaks to our focus on building a more inclusive and caring workplace and customer experience,” said Human Resources and Labor Relations Executive Vice President Kate Gebo. “We believe that advocating for inclusion is at the heart of connecting people and uniting the world, and United is determined to continue working with organizations such as the Human Rights Campaign to help champion LGBTQ inclusion.”

“The top-scoring companies on this year’s CEI are not only establishing policies that affirm and include employees here in the United States, they are applying these policies to their global operations and impacting millions of people beyond our shores,” said HRC President Chad Griffin.

The 2019 CEI evaluates LGBTQ-related policies and practices including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs and public engagement with the LGBTQ community. United’s efforts in satisfying all of the CEI’s criteria results in a 100 percent score and the designation as a Best Place to Work for LGBTQ Equality.

United has worked with the Human Rights Campaign on its training initiatives including teaching employees about preferred pronouns and the persistence of gender norms and other steps to make United an inclusive space for both customers and employees. The airline’s latest efforts include developing comprehensive training modules and exercises to continue employee education on how to be a better ally in both the workplace and to customers. Over the past year, United has also opened more LGBTQ Business Resource Groups across the country, reaching more employees.

This recognition follows the airline’s recent announcement that United became the first U.S. airline to offer non-binary gender options throughout all booking channels in addition to providing the option to select the title “Mx.” during booking and in a MileagePlus customer profile. United customers and employees have the option to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

Alongside partner organizations, customers and employees, United will continue working to build the world’s most inclusive airline. For more information on United’s commitment to diversity and inclusion, click here.

Every customer. Every flight. Every day.

In 2019, United is focusing more than ever on its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers’ best interests at the heart of its service. In addition to today’s announcement, United recently released a re-imagined version of the most downloaded app in the airline industry and made DIRECTV free for every passenger on 211 aircraft, offering more than 100 channels on seat back monitors on more than 30,000 seats. The multimillion-dollar investment in improving inflight entertainment options will benefit the more than 29 million people expected to fly United’s DIRECTV-enabled planes this year.

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