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The Top 5 Entertainment Industry Predictions for 2020

January 20, 2020 by PressEditor

The global entertainment industry is quite literally flourishing, generating trillions of dollars annually. In 2019, this sector probably had the most lucrative year of all.

Just take a look at the movie industry and Disney in particular: the studio has generated several billion dollars just from six movies: Frozen II, Captain Marvel, Aladdin, The Lion King, Avengers: Endgame, and Toy Story 4. And Avengers itself generated 3 billion US dollars worldwide, becoming the number one movie in the history of cinema.

So, it’s pretty easy to imagine, yet somewhat difficult to comprehend, the amount of success the industry had in 2019. And the predictions for 2020 aren’t too shabby either. Here are some five ways in which the entertainment industry will develop next year.

1.  The streaming competition will increase

So, here’s the first one: streaming wars. The world has gone a long way from physical cassette tapes and CD players from today’s streaming services like Apple Music, Netflix, and Google Stadia. Before we could access every type of content right from our device in a single press of the finger, we were submerged in this industry where everything had to be bought in the actual stores.

But here we are in a world of digital products and services. And the streaming companies, as many as they are, are engaged in a heated competition with one another.

For the longest period of time, Netflix was dominating the field without any tangible competition. However, the quality of its content wasn’t entirely on par with its conventional counterparts like Warner Bros, Universal, or other movie studios. But the recent trends indicate that the situation is changing quite drastically. Just the fact that Netflix dominates the industry with the most Oscar 2020 nominations explains a lot.

And as we plunge into 2020, the streaming industry is only going to become even more multifaceted than ever before. Besides Netflix with its gargantuan annual budget spending plans ($15 billion in 2019), there are other companies like Disney and Apple with their own respective services – Disney+ and Apple TV+, that will increase the competition level quite drastically.

2.  Mobile and eSports gaming to grow even larger

The video gaming industry has long been popular among the millions of teenagers and adult gamers around the world. Since the earlier hardcore pieces like Counter-Strike 1.6, Call of Duty, and GTA San Andreas, the industry has come a long way to reach the point where it is right now.

And where is it now? Well, gaming has become a professional occupation that yields quite a lot of money. There are even some universities that teach eSports as one of their major programs. And when it comes to sporadic gaming of online live casino here and there, without any professional inclinations, the industry is simply going places.

So, as we move forward in 2020, there will be some changes in the industry with different effects. For one thing, there will be even more intense warnings about eSports bubbles and scams and it’ll undoubtedly affect some players. But perhaps more importantly, the industry will welcome new players like the abovementioned Google Stadia and its innovative method of game streaming. This, in effect, will move gaming to the next level of popularity.

3.  Deepfakes and fake news will also get big

In politics, we all hear this phrase very often – fake news. It’s as if this phrase has become inherent to the way we make politics. And 2020 isn’t going to help eradicate this practice from this or other sectors.

In 2019, a practice called “deepfakes” took a lot of attraction from the public. It took our video montaging expectations and shattered them completely. When the video of Sylvester Stallone’s face “deepfaked” into Arnold Schwarzenegger’s Terminator body was released, the whole world went nuts. That’s because the footage was so uncanny that it was quite difficult to discern the heavy manipulation done to this video.

And this year, this technology is expected to make a lot more noise and have more tangible effects. Unfortunately, many of those effects won’t be entirely positive. Many critics believe that deepfaked videos will become widespread in politics, leading to increased fake news propaganda and disinformation campaigns.

4.  Streaming wars continue in the music battlefield

In the first paragraph, we talked about how streaming wars will intensify in 2020. This next point also deals with streaming services but not in movies – in music. For a long time, Spotify was the only tangible solution to millions of music listeners around the world. It’s subscription rates and the overall service was in a near-perfect combination, translating into a double-digit growth of the company.

But after its alternative services hit the market, Spotify began to somewhat lose its dominance. For instance, Apple Music is considered to be one of Spotify’s biggest competitors among iOS users. But still, if it comes to comparing the two services, Spotify has a noticeable lead.

But in 2020, this might change. And the change will come not from the US, but from China. A Chinese social video music platform TikTok is having its time of glory among today’s teenagers. And since its preparing its monetization models to increase the revenues, it’s clearly going to hit Spotify right in the face.

5.  AR is finally landing

The talks about Augmented Reality and how it’ll change the way we interact with the world have somewhat died down recently. And it has its reasons, because, for a very long time, companies like Apple have been bragging about their teeny tiny achievements in this technology while not offering something tangible, something really usable.

And in 2020, the arrival of AR might be finally happening. And it’s still going to be from Apple. To draw some parallels, just like the company made a huge impact on the smartphone industry by creating the iPhone, the AR Glasses (or whatever this next product will be) will undoubtedly be Apple’s next “one last thing” which will change the landscape of the industry.

As for it’s “brother” technology, VR, the prospects might not be as promising in 2020. But that doesn’t mean it has no future. Quite the contrary: as the 5G networks are slowly becoming more accessible, the AR-VR tandem will have some share of this greater pie of connectivity achievement.

MEDIA CONTACT: Konstantin Rabin <konstantinrabin@gmail.com>

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Filed Under: Travel & Tourism Tagged With: Apple, Apple Music, Netflix

The Balmoral hotel announces Head Chef at its Michelin-starred restaurant

March 25, 2019 by Forimmediaterelease

The Balmoral, a Rocco Forte hotel in Edinburgh, announced Mark Donald as the new Head Chef of Number One – the hotel’s one Michelin star restaurant. The Scottish born chef’s homecoming follows a 13 year stint abroad honing his skills on the international culinary scene working with some of the most respected chefs in the industry.

Mark joins Number One, named after the hotel’s iconic address 1 Princes Street, from Sydney, Australia where he was Head Chef at Bentley Restaurant and Bar. Prior to this he worked at a number of internationally renowned two Michelin star establishments including senior roles at Claude Bosi’s flagship Hibiscus restaurant in London and at Restaurant Andrew Fairlie at Gleneagles in Perthshire. Mark also spent a significant stage at Noma in Copenhagen – the San Pellegrino World’s Best Restaurant at that time.

Mark oversees a team of 13 chefs in Number One and has created an innovative new menu inspired by Scotland and flavoured by his and the team’s international travels. New dishes on the menu include oysters with smoked kipper and parsley; hand dived scallops with Iberico pork and black garlic ketchup and Scottish wood pigeon, green juniper and blood and potato cake. An exciting new partnership has placed Highland Wagyu beef on the menu for the first time at Number One, served with beetroot and smoked bone marrow.

Commenting on the new appointment, The Balmoral’s Executive Chef Jeff Bland said:

“Mark brings a fantastic grounding in fine-dining having worked at some incredible world renowned establishments. His approach to fusing the best of Scottish produce with international flavours brings a fresh new style to Number One. Mark will take Number One to new heights as he respects the restaurant’s ethos of continually innovating and surprising our guests.”

Mark added: “After traveling and working in some incredible locations, I felt it was time to come home to beautiful Scotland. The Balmoral is such an iconic property steeped in history and I’m thrilled to have the opportunity to work with such a fantastic team in the heart of Edinburgh.”

Mark and his team have also developed relationships with many local producers to elevate the different offering. Together with his pastry team, he has created individual bread loaves using local East Lothian barley served with Perthshire apple vinegar, Highland rapeseed oil and Mark’s home-made cultured butter with cream from Kelso dairy farms. Standout desserts include Pink Lady apple tart, Amedei chocolate mille feuille and blood orange, pumpkin and buttermilk.

World class Scottish hospitality is at the heart of Number One. Guests also have the chance to experience the team’s inherent fun side with a final treat in the form of a sweetie trolley.

Enjoy a rhubarb and custard macaron, foie gras chocolate truffle or a traditional piece of Scottish tablet with a coffee and a dram.

Travel News | eTurboNews

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Iberostar Hotels & Resorts launches voice bookings with ‘Google Assistant’

March 19, 2019 by Forimmediaterelease

Iberostar Hotels & Resorts has launched an innovative option enabling guests to book rooms through voice commands thanks to an integration with Google Assistant. This is a major step forward for customers, who, from now on, will be able to explore this option from their assistant-enabled devices using voice search. When a customer says, “Hey Google, I want to book a room at,” followed by the name of an Iberostar hotel, its location and the desired dates, Google will provide the details of that hotel’s availability and rates and finalize the booking using Google Pay credentials. In turn, the hotel will be notified of the booking via the channel selected by the user.

Voice bookings through Google Assistant is the latest addition to Iberostar’s innovation plan to provide its guests a great experience, even before their stay. The feature is already available in English for users in the US on Android and Apple smartphones, as well as household devices. During the initial stage, customers will be able to book the following Iberostar city hotels immediately with no advance reservation restrictions in various locations around the world: Iberostar Las Letras Gran Vía (Madrid), Iberostar Lisboa (Lisbon), Iberostar 70 Park Avenue (New York), Iberostar Paseo de Gracia (Barcelona), Iberostar Grand Budapest (Budapest), Iberostar Grand Mencey (Santa Cruz de Tenerife) and the Iberostar Berkeley (Miami).

“We strive to provide our guests not only with a platform to create great memories during their stay at any of the destinations where we operate, but also with services that cater to their needs,” said Javier Delgado Muerza, Iberostar Group’s Chief Digital Officer. “We are working on connecting with them and facilitating their experience with us. This is a step forward in the company’s current digitalization plan, which is centered on users and innovation, while remaining committed to providing an outstanding hotel experience”.

Iberostar has entered into a strategic alliance with Mirai for the development of this project, aimed at boosting sales thanks to multi-channel connectivity, which includes this cutting-edge voice recognition-based solution that positions the brand amongst the world’s leading international chains.

Travel News | eTurboNews

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Strong interest in Guam grows at travel fair in Malaysia

March 19, 2019 by Forimmediaterelease

GVB

Guam continues to generate strong interest in Malaysia and was one of the newer and popular destinations featured at the country’s top consumer travel fair.

The Malaysian Association of Tour and Travel Agents (MATTA) Fair is a bi-annual travel fair that ran from March 15-17, 2019 in Kuala Lumpur. Over 1,300 booths took up about 95,000 feet of exhibition space in seven halls at the Putra World Trade Centre. Guam was among the 272 organizations that were present to include travel and tour agencies, national tourism organizations, hotels, resorts, theme parks, cruises and other businesses. Organizers estimated this year’s fair to exceed over 110,000 visitors and sales of over $51 million. This is Guam’s second time having a presence at the event.

Mayor Robert Hofmann, committee chairman of the Guam Visitors Bureau’s North America and Pacific Market, noted that as an emerging market for Guam, Malaysian visitors are intrigued they can travel to the island visa-free.

“I think there’s huge interest in Guam from not only the Malaysia population, but also people that travel to Malaysia from countries like Singapore, the Middle East, and India,” said Hofmann. “It’s great to see they’re excited about Guam. It’s exotic to them and it’s a new destination they’re looking forward to seeing. They don’t know much about our history, but they are a culture similar to ours. We should start to learn more about their culture because we have so many commonalities and could retrace some of our steps to Southeast Asia where the CHamoru people came from.”
GVB
North America and Pacific Marketing Manager Mark Manglona conducts a Guam product presentation to Philippine Airlines and travel agents in Malaysia.
GVB
Team Guam takes a group photo at the Guam booth in the 2019 MATTA Fair.
GVB
A look at some of the 1,300 booths that were at the 2019 MATTA Fair in Kuala Lumpur.


A culture at the forefront

Fairgoers witnessed multiple performances from Guma Taotao Tano at the three-day event as they shared Guam’s unique CHamoru culture through song and dance.

“Malaysia is a very rich cultural place,” said Guma Taotao Tano musician Vince San Nicolas. “I believe that our 4,000-year-old history is vital to share with them in person. Bringing out the re-identification and resurgence of the CHamoru culture is very important to share with the rest of the world so that we’re known as the CHamorus from Guam and the Marianas.”

Airline and travel agents create Guam packages

While in Kuala Lumpur, GVB met with Philippine Airlines and other travel agents for a Guam product presentation to further develop the Malaysia market.

Philippine Air offered special fares from Malaysia to Guam via Manila during the MATTA Fair.  Travel agents, such as Apple Vacations and Golden Tourworld Travel,  have also been promoting six-day packages to Guam.  The agents have already confirmed Guam is scheduled to welcome group travelers from Malaysia in the coming months.

“We’ve been making great leads and strides in promoting Guam in the region,” said GVB North America and Pacific Marketing Manager Mark Manglona. “We’ve developed key partnerships with travel agents who have put up all-inclusive travel packages and we also have a very good relationship with Philippine Airlines. They’ve been very supportive and connected us with travel agents.  There is a tremendous opportunity to promote Guam in Malaysia and we look forward to growing and developing this new market.”

The next MATTA Fair will be in September 2019.

Travel News | eTurboNews

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