Seychelles’ visibility in Brazil received an added boost last week as a result of the Seychelles roadshow, organized annually in the four major Brazilian cities by the Seychelles Tourism Board (STB).
The series of workshop started in Rio de Janeiro on Monday February 18, 2019, to the cities of Curitiba, Porto Alegre ending in Sao Paolo on Friday February 22, 2019.
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The roadshow is part of the STB’s marketing activities for South America in 2019 and aimed at promoting Seychelles as a holiday destination for the Brazilian travelers.
While the STB team maximised on this opportunity to increase, the knowledge of the Brazilian trade partners currently selling Seychelles about the destination and its particular attractions; the local trade partners present for the event emphasised on the training of the new collaborators on the various products and services available in Seychelles.
STB Regional Director for Africa and the Americas, Mr. David Germain who was accompanied by Mrs. Elsie Sinon, STB Senior Marketing Executive, headed the Seychelles delegation.
They were assisted by members of the STB representation office for South America, GVA, based in Sao Paolo, Brazil. The head of GVA, Ms. Gisele Abrahão, together with Ms. Aline Paschoal and Ms. Cleo Calil, who were directly involved in the organization.
Also present during the Seychelles Roadshow in Brazil were representatives from various Airlines companies, DMCs from Seychelles and various hotels in Seychelles.
Speaking about the initiative to have such an important outreach on the South American market, STB Regional Director for Africa and the Americas, Mr. David Germain mentioned that event was organised with the objective of raising the destination’s profile in the South American region.
“Seychelles need to remain visible in South America, in order to increase arrivals to the archipelago from this part of the world, and the roadshow is an important part of our marketing efforts to obtain results,” said Mr. Germain.
On her part Ms. Abrahão, said she was satisfied with the outcome of the roadshow while also expressing satisfaction with Brazil’s continued performance as a tourism market for Seychelles.
“We are clearly succeeding with our strategy of presenting the diversity of the Seychelles islands and showing that besides being the dream destination for honeymooners, the archipelago is also perfect for destination weddings, incentive travels and as well as vacations for families and friends,” said Ms. Abrahão.
She added “Seychelles is a destination that deserves to be on everyone’s bucket list. It is a paradise on earth that inspires and certainly has a place in the heart of Brazilian holidaymakers.”
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A media event in São Paulo was also organised, which was attended by nine journalists from some of the main publications in Brazil. The media professionals were treated to video presentations about the Seychelles islands highlighting the products and services available, as well as the unique attractions of the archipelago.
The important Seychelles delegation on the Brazilian roadshow comprised of Emirates Airlines, represented by Mr. Marcelo Abreu and Ms. Patricia Schubert, South African Airways through the presence of Mr. Fernando Cardoso and Ms. Carolina Oricchio, with Mr. Hagopian Fernando representing Ethiopian Airlines.
The Seychelles Destination Management Companies (DMC) were represented by Ms. Corinne Delpech from 7° South, Mr. Eric Renard from Creole Travel Services and Mervyn Esparon from Summer Rain Tours.
The following hotels also participated at the roadshow through the presence of Ms. Clara Campos for the Avani Seychelles Barbarons, Mr. Edouard Grosmangin for the Raffles Seychelles Hotel, Ms. Ligia Fittipaldi for the Six Senses Zyl Passion and North Island and Ms. Charlene Campbell for Tsogo Sun Hotels, the Paradise Sun & Maia.
There are currently more than seven airlines flying from South America with good connections to Seychelles. This includes Emirates, Qatar Airways, Turkish Airlines, Ethiopian Airlines and South African Airways with easy connections with Air Seychelles from Johannesburg to Seychelles. British Airways, flights from London, Heathrow, is also seen as a great option for tourists from the Americas.