Seychelles Tourism Board targets savvy travelers from emerging cities in China

April 4, 2018 | By forimmediaterele | Filed in: Feature Releases.

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It is under the “Call of the Islands: The Last Eden on Earth” banner that the Seychelles Tourism Board conducted its first China roadshow for 2018.

The roadshow, which travelled to the cities of Hangzhou, Wuhan, Xi’An and Qingdao was targeting savvy travelers from these emerging cities.

Some top 20 agents from each city took part in the roadshow, featuring presentations by both the Seychelles Tourism Board and local trade partners. The Seychelles’ trade partners also had one-on-one meetings with the potential Chinese agents present.

The STB Director for China & Japan, Jean-Luc Lai-Lam said: “As the percentage of outbound middle to upper class Chinese travelers is slowly shifting from the 2nd tier cities such as that of Hangzhou, Wuhan, Xi’An & Qingdao, they play a major role in supporting China’s growing outbound travelers and that of its major cities. It is vital that we stay ahead of new trends and development within the market in order to keep up with the fast-changing travel habits of our potential visitors.”

The Seychelles Tourism Board also took this opportunity to establish working relations with the Tourism Commission of each city and thanked them for their support in organizing the different workshops.

China is a market which the Seychelles Tourism Board is working to develop to its full potential.

So far, a total of 4,245 Chinese tourists have disembarked in Seychelles in 2018, placing China in fourth position among the leading markets.


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