Seychelles Tourism Board (STB) and its local partners embarked on a roadshow in Réunion, Saint -Gilles- Les Bains from September 16, 2019 to September 17, 2019.
The event was organised by the STB team in Reunion who prepared presentations and workshops so that they could equip Réunion Travel Trade professionals with the tools to further boost the wave of Réunion Holiday makers in Seychelles. These sessions attracted over 40 agents.
The Réunion roadshow saw participation from local partners comprising of 7° degrees South, Mason’s Travel, Seychelles European Reservation, Summer Rain Tours, Avani Seychelles Barbarons Resort & Spa and Patatran Hotel.
The STB team consisted of Mrs. Bernadette Willemin, Director Regional Europe and Ms. Bernadette Honore, Senior Marketing Executive from the STB Réunion office.
Whilst the first session consisted of presentations showing travel trade front liners staff across Réunion about what the Seychelles has to offer its visitors, the second session focused on training the Réunion Travel Trade professionals specialising in group business.
This destination and product training initiative provided the professionals with a better understanding about the Seychelles products so that they have enough information to encourage travellers to visit Seychelles.
The STB team also received the support of the Reunion airline partner Air Austral- that provides direct connectivity to the Seychelles- as they delivered product knowledge presentations.
Commenting on the Réunion Road show, Mrs Bernadette Willemin, Director Regional Europe, stated the STB’s commitment to increase visibility and knowledge of the product to all its partners.
“Destination and product trainings are of utmost importance in this competitive tourism world and our role as a marketing tourism professionals specialist is to ensure that the travel trade professionals we interact with to sell Seychelles are well versed with our products and confident to sell our destination” said Bernadette Willemin.
Mrs. Willemin emphasised that the product-focussed training sessions are a success with the help of the trade from Seychelles.
She added, “The STB with the collaboration of its partners will continue to organise such activity on the market making sure that our Reunionais partners have all the knowledge to attend to the clients’ requests and convert them into sales”.
The training sessions closed with Business-to-Business meetings, where the participants had the opportunity to hold discussions with local Trade partners and Reunion Travel Trade professionals.
Members of the trade present commented unanimously that the roadshow organised by the STB team in Reunion was very successful.
They stated that the local workshop sessions were well structured and gave them an opportunity to meet various partners from different tourism fields.
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