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The award-winning Chinese actress, Ms. Dilraba Dilmurat, recently visited Seychelles to showcase Seychelles as any occasion destination to Chinese travelers.
The visit was supported also by the working office of Mayor of Victoria and the Seychelles Embassy in Beijing.
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Ms. Dilraba’s stop by at the 115-island archipelago, in June coincided with her birthday celebrations. Constance Ephelia Seychelles and Six Senses Zil Payson supported her five-day stick to the tropical islands.
The multi-award winner, model and actress of Uyghur ethnicity has 52.3 million social media marketing followers on Sina Weibo, a Chinese microblogging website. She actually is recognized as among top 3 most influential celebrities on Chinese social media marketing platforms.
Speaking concerning the impact of the project for the destination, Mrs. Sherin Francis STB LEADER expressed her delight that the STB team has had the opportunity to secure and materialize a project of this magnitude, which she said wouldn’t normally have already been possible minus the support of the many STB partners.
“The visibility generated using this project can’t be in comparison to any paid campaign we’d have executed on a mainstream media. It really is indeed a large achievement for the marketplace and the united team who done the project,” said Mrs. Francis.
To showcase the destination, a project was designed, where three episodes of ‘Travel, Have the World’ – a travel lifestyle documentary – was filmed in Seychelles.
The project, which featured Ms. Dilraba, was titled ‘Dilraba feels Seychelles’ in August and premiered exclusively on Sina Weibo. Near 61.8 million people watched the group of videos advocating the laid-back lifestyle and environment of Seychelles.
Besides the video, STB also launched a hashtag campaign #DilrabaFeelsSeychelles to coincide with the airing of the episodes. The hashtag campaign had 153 million viewers and 20.43 million discussion on Sina Weibo platform.
STB’s Director for China Office, Mr. Jean-Luc Lai-Lam says that the Seychelles tourism board is delighted to possess gained this opportunity with Ms. Dilraba. He explained that lots of other destinations with an increase of budget are competing for the artist&rsquo also;s attention.
“We’ve been very fortunate a megastar with the global appeal and reach of Ms. Dilraba has been keen to utilize us. Her passion and enthusiasm for Seychelles has been constant through the entire project,” said Mr. Lai-Lam.
He added that through Ms. Dilraba’s reach and profile, STB is looking to continue steadily to drive Seychelles awareness and visibility for Seychelles on the Chinese market which will translate never to only arrival numbers, but higher value visitors also.
Better referred to as Dilireba, Ms. Dilraba is probably the most in-demand brand ambassadors in China, mostly due the support she gives to international brands like Dolce & Gabanna, L’Oreal Mikimoto and Paris.
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