Guam Visitors Bureau Kicks off Successful One Guam Roadshow and 2025 New Year Industry Mixer in Japan.
The Guam Visitors Bureau (GVB) proudly hosted the One Guam Roadshow and a New Year Industry Mixer in Japan, marking the beginning of 2025 programs and the official launch of the GOGO GUAM! Håfa Adai Campaign. The three-city roadshow, held from January 28-30, 2025, made impactful stops in Osaka and Nagoya before concluding in Tokyo with a 2025 New Year industry mixer at the TKP Garden City Hamamatsucho, Bayside hotel Azur Takeshiba. These activities are aimed at sustaining the +16% increase (YOY) in Japanese visitors to Guam for December.
The One Guam Roadshow was a multi-faceted event featuring seminars and business to business (B2B) meetings designed to strengthen ties between Guam’s tourism industry and Japanese travel trade partners. The first half of each day began with welcome remarks by GVB Guam management, presentations by GVB Japan team, and presentations from United Airlines, t’way Air, and Japan Airlines, offering insights into the latest developments and opportunities for 2025. The second half facilitated pre-scheduled B2B meetings, allowing GVB members and travel trade representatives from Guam to connect with over 178 travel companies and wholesalers across the three cities.
In Osaka, GVB Japan shared this year’s initiatives with the GOGO GUAM! Håfa Adai Campaign that launched January 10, followed by the upcoming Guam Ko’ko’ Road Race, this year’s group support campaign along with the 2025 Guam Calendar of events to name a few. t’way Air joined the seminar to announce their resumption of direct regular services to Guam in July out of Osaka adding an additional 8,505 seats to the Japan market for Guam. The Osaka seminar hosted 52 pre-scheduled meetings with the trade partners.
A train ride later, GVB welcomed 42 agents eagerly waiting for the Guam updates in Nagoya, where Hankyu Travel representatives shared positive news of their advertisement promoting Guam through their general consumer package tours, which welcomed 137 customers in 2024 and over 300 customers as of January 2025.
The roadshow concluded on January 30th in Tokyo with a traditional CHamoru blessing by the Guma Taotao Tano cultural performers lead by Vincent San Nicolas to open the seminar and a special guest appearance by the GOGO GUAM! Håfa Adai Campaign Ambassador “Peco”, who will be visiting Guam in April. Known for her vibrant social media presence with over 2.5 million Instagram followers, Peco has been a passionate advocate for Guam as an ideal destination for overseas, weddings, and family vacations. Her personal connection to Guam, getting married on the island in 2017, brings authenticity and warmth to the campaign.
Japan Airlines also joined the seminar in Tokyo to share in their presentation the latest schedule, programs and announcing their 55th Anniversary in October 2025 with their commitment to Guam as the preferred cherished airlines for Japanese consumers. A total of 84 Travel agents joined the Tokyo seminar.
Twenty-one GVB members and exhibitors, an increase from last year, participated in this year’s roadshow including main air carriers United Airlines, t’way Air, and Japan Airlines, along with Alupang Beach Club, Baldyga Group, Crowne Plaza Resort Guam, Dusit Thani Guam, Dusit Beach Resort Guam, Bayview Hotel, Dusit Place, Fish Eye Marine Park, Hertz, Stroll Guam, Hilton Guam Resort & Spa, Hotel Nikko Guam, Hyatt Regency Guam, LeoPalace Resort Guam, Lotte Hotel Guam, Pacific Island Holidays, LLC, Pacific Islands Club Guam, Rihga Royal Laguna Guam Resort, Tsubaki Tower, Westin Resort Guam, and Skydive Guam.
Japan Market Chairman/GVB Board Director and President of P.H.R. Ken Micronesia, Inc. Ken Yanagisawa joined the GVB Director of Global Marketing Nadine Leon Guerrero in Tokyo for the events and an exclusive introductory meeting with top-level key travel agency executives after the seminar to discuss more partnership, communication, and collaboration calling it the One Guam initiative.
The New Year Industry Mixer held the evening of January 30th concluded the events in Japan with over 150 attendees and featured a special appearance by social media influencer and Håfa Adai Campaign Ambassador Peco and captivating performances by the 8-member Guma Taotao Tano CHamoru cultural dance group, highlighting Guam’s rich cultural heritage.
“GVB is thrilled to embark on this new year with renewed partnerships and innovative campaigns that position Guam as a premier destination for Japanese travelers.”
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GVB Global Marketing Director Leon Guerrero, added, “We invite everyone to discover the beauty and hospitality of Guam through the GOGO GUAM! Håfa Adai Campaign on the GVB Japan website at: visitguam.jp.”
The roadshow garnered significant media attention with coverage from prominent outlets such as Wing Travel, Travel Vision, Mainichi Shimbun, and Sports Nippon (Sponichi).
GOGO GUAM! Håfa Adai Campaign
Running from January 10 to April 30, 2025, the GOGO GUAM! Håfa Adai Campaign offers two exciting programs designed to enhance visitor experiences:
Guam Pay: The first 10,000 travelers booking through participating travel agencies receive a $30 electronic coupon for use at popular restaurants, shops, and activity facilities on Guam.
Guam Bonus: Visitors can enjoy exclusive discounts and benefits at partnered facilities, including hotel discounts and perks for marine activities to name a few.
(Top L-R): Kei Hiroaki, Ken Ray Paulino (not present) – Hertz; Kentaro Fujiwara – Travel Gallery; Chizuru Wakabayashi – Hyatt Regency Guam; Hiroshi Hamada – United Airlines.
(Middle L-R): Naoto Yamaki – Ken Corporation; Kazue Sunaga – Hotel Nikko Guam; Isao Usui – Rihga Royal Laguna Guam Resort; Hiromi Matsuura – Tsubaki Tower; Miwa Bravo – Dusit Thani Guam Resort/Dusit Group; Kimi Passauer – Hilton Guam Resort Resort and Spa; Naoki Oyama – United Airlines.
(Bottom L-R): HirokoTajima – Lotte Hotel Guam; Ayaka Yamaguchi – Skydive Guam LLC; Keiko Takano – Leo Palace Resort Guam; Kazu Aoki – Alupang Beach Club; Mari Oshima – Baldyga Group; Misako Honda – Fish Eye Marine Park; Mami Manlucu – Crowne Plaza Resort Guam; Yuh Akima – Crowne Plaza Resort Guam. Not present (attended all 3-city roadshows): James Rosenberg II, Stroll Guam.
GOGO GUAM! Hafa Adai Campaign Ambassador “Peco” at the 2025 Industry Mixer in Tokyo, Japan (January 30, 2025)
(Top Row L-R): Yusuke Akiba – Executive Account Director of GVB Japan Marketing Representatives/Shintsu SP, Mai Perez – GVB Marketing Manager – Japan, Vince San Nicolas – Guma Taotao Tano Team Leader/CHamoru Musician.
(Middle Row L-R), Masato Wakasugi – Trade Director at GVB Japan Marketing Representatives/Shintsu SP; Suemalee Quinata – Cultural Performer; Joelton Cruz – Cultural Performer, Elaine Pangelinan – GVB Senior Marketing Manager.
(3rd Row L-R) Ken Yanagisawa – GVB Board Director/Japan Market Chairman & P.H.R Ken Micronesia, Inc. President, Dina Rose Hernandez – GVB Director of Destination Management, Javier Quenga – Cultural Performer, Jose San Nicolas Jr – Cultural Performer; Regina Nedlic, GVB Senior Marketing Manager – Japan; Nadine Leon Guerrero, GVB Director of Global Marketing.
(Bottom Row L-R) Ashley Nicole Johnson -Cultural Performer; Lyla Paola Torres-Cultural Performer; Leah Antonia Torres -Cultural Performer
Media Contact: Lisa Bordallo, Public Information Officer, GUAM VISITORS BUREAU, SETBISION BISITAN GUÅHAN, Tumon, Guam, (671) 979-1523, [email protected]
