Nikon Innovation Takes Center Stage At The 2018 Consumer Electronics Show

January 9, 2018 | By forimmediaterele | Filed in: Press Releases.

Travel & Tourism Industry release:

LAS VEGAS, Jan. 8, 2018 /PRNewswire/ — CES BOOTH #14018 — Today, Nikon Inc. announced its plans for the 2018 Consumer Electronic Show (CES), including a captivating speaker schedule featuring retired astronaut Captain Scott Kelly, as well as the unveiling of the new AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR super-telephoto zoom lens. In addition to Nikon’s full lineup of leading products, visitors to the Nikon booth in Central Hall will experience the future of imaging technology and robotics with a demonstration from Mark Roberts Motion Control (MRMC).

For those unable to attend CES, Nikon will livestream the presentations from the Nikon Theater throughout the week. For those interested in tuning into the livestream, please visit

“The 2018 Consumer Electronics Show provides an opportunity for Nikon to tell our story of innovation on a global scale, and how we can work with consumers and different industries to empower them with ever-changing imaging technologies,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc.

The New AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR Lens
Nikon will showcase the new AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR, a professional-level super-telephoto zoom lens designed for photographing sports and wildlife in stunning clarity. This incredibly versatile addition to the NIKKOR lineup has been updated with the latest Nikon lens technologies for enhanced performance and image quality. Additionally, this new lens features Nikon’s first ever built-in 1.4x teleconverter, and combines the use of a fluorite lens element and durable magnesium alloy construction for decreased weight and improved balance.

The AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR lens will be available in March 2018 for a suggested retail price of $12,399.95*. For more information about this NIKKOR lens and other Nikon products, please visit

Captain Scott Kelly to Present at Nikon Booth
Retired astronaut Captain Scott Kelly will present at the Nikon Theater on Tuesday, January 9, sharing his experience as an astronaut, stories of his space missions and how he used photography to document his yearlong mission to the International Space Station with Nikon DSLR cameras. Since returning from his record-breaking stint in space, Captain Kelly’s main mission now is to bring his insights and experiences to audiences all over, and challenge them to embrace risk and fulfill their dreams.

Nikon Innovation with Mark Roberts Motion Control (MRMC)
In addition to the roster of high-performance imaging products that will be on display at the show, Nikon will also be exhibiting the latest in robotic image capture with MRMC (Mark Roberts Motion Control, a Nikon Company). MRMC creates robotic still and video capture solutions for a wide variety of applications from the world’s largest motion control arm to E-commerce systems built to capture with precise detail. Throughout the show, attendees will have the opportunity to experience the live demonstration firsthand and see what this new innovative technology can achieve.

CES 2018 Nikon Theater Presentation Schedule
The Nikon Theater will feature a full schedule of the world’s most inspiring and engaging photographers throughout CES. All presentations will also be livestreamed — those interested in watching remotely should visit to tune in.

Day 1 – Tuesday, January 9 (Show Hours: 10:00 A.M.6:00 P.M. PST)

Day 2 – Wednesday, January 10 (Show Hours: 9:00 A.M.6:00 P.M. PST)

Day 3 – Thursday, January 11 (Show Hours: 9:00 A.M.6:00 P.M. PST)

Day 4 – Friday, January 12 (Show Hours: 9:00 A.M.4:00 P.M. PST)

Nikon 100th Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate their 100th anniversary from July 2017 to July 2018.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system and KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo, Flickr and Snapchat (@NikonUSASnap).

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.


SOURCE Nikon Inc.

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