Posting the perfect Instagram pic on holiday is more important to young adults than drunken debauchery, reveals research released today by World Travel Market London.
The survey of 2,000 British holidaymakers found just nine per cent of millennials want to get drunk on holiday.
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Instead, Instagram matters more now, with a whopping 78 per cent of those aged 25-34 seeking to spur social media envy by posting on the photo-sharing app – closely followed by those in the 18-24 age group, where 63 per cent say they search for social status shots rather than shots of sambuca.
More than two thirds (38 per cent) of those aged 25-34 say they post online more than once a day while they are on holiday, with a similar proportion (37 per cent) of those aged 18-24 posting once a day.
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