Excerpt from TTG Media
Google is looking to turn into a ’24/7 online travel agent’ as consumers become increasingly curious, demanding and impatient.
The search giant revealed more of its ambitions to meet up travellers’ needs during an address at the Broadway Travel conference in Dubrovnik on Tuesday (October 16), where delegates also heard from TripAdvisor about its plans to go right into a more social space between its heritage as an assessment site and a far more experiential method of travel content by way of a dedicated “social travel feed”.
Google’s Eoin Cahill and Benedicte Conway stressed users now expect a far more more personalised travel experience than previously. “People don’t want all of the fuss. They need a frictionless and fast experience,” said Conway.
According to Google research, 15% of most searches are unique or completely new while in the last two years, there’s been a 25% upsurge in search terms like the word “best”.
“We have been providing a platform for folks to exploit their curiosity,” said Cahill, reiterating the significance for Google to keep creating “relevant content” for those who are trying to find things for the very first time.
A key focus for Google how personalisation breeds loyalty, with 69% of travellers showing loyalty to those travel agents that seek to personalise an individual experience.
day travellers and users
Referencing the impatience of modern, the pair presented data suggesting a lot more than three quarters of travellers want the net service or booking experience they seek to be delivered inside a minute, warning delegates that even slow website loading times were to place many consumers off enough.
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