Dr. Michael Frenzel appointed as World Travel & Tourism Council Ambassador

Michael Frenze

The World Travel & Tourism Council (WTTC) has announced today the appointment of Dr Michael Frenzel, former CEO of TUI and former WTTC Chairman, as WTTC Ambassador.

The Ambassador programme identifies global travel industry leaders with proven records of success in key markets to work alongside WTTC, bringing strong experience from careers in the Travel & Tourism industry. Selected by Christopher J. Nassetta, Chairman WTTC and President & CEO, Hilton, and Gloria Guevara, WTTC President and CEO, Dr. Michael Frenzel will work closely with WTTC to expand the Council’s presence, voice, and influence in key markets, working collaboratively on behalf of WTTC.

Dr. Michael Frenzel has served as President of BTW since November 2012, the Federal Association of the German Tourism Industry. He was the Chairman of the World Travel & Tourism Council (WTTC) until March 2016. He is also Honorary Chairman of the Global Tourism Economy Forum, Macau.

Currently, Dr. Frenzel serves as a member of the Supervisory Board of Deutsche Bahn AG, an international provider of mobility and logistic services as well as Director of Amex GBT, the world leading business travel company. Furthermore, he is the Special Ambassador of Tourism for UNWTO. Most recently, Dr. Frenzel held the role of Chairman of the Board of TUI Travel PLC and CEO of TUI AG. Under his leadership from 1994 to 2013, the multi-business conglomerate Preussag AG was repositioned into TUI AG, Europe’s leading tourism group.

Dr. Frenzel is one of several WTTC Ambassadors to be announced at the programme’s launch. Other Ambassadors include Jean-Claude Baumgarten, former President & CEO of WTTC; Dr. Adolfo Favieres; Gerald Lawless, former CEO of Jumeriah and Immediate Past Chairman of WTTC; Christopher Rodrigues, Chair of the British Council and former Chair of Visit Britain; Kathleen Matthews, former Chief of Global Communications and Public Affairs Officer, Marriott International; with further Ambassadors to be announced at a later date.

Gloria Guevara, WTTC President & CEO, commented: ‘I am delighted to announce the appointment of Dr. Frenzel as WTTC Ambassador. Dr. Frenzel, along with our other Ambassadors around the world, possesses deep sector knowledge of the Travel & Tourism industry, following strong career experience within the sector. His proven record of success is representative of the mission and values of WTTC and we look forward to working together on behalf of Travel & Tourism.’

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