It was formed by 89 founding members, mainly national tourism associations, tourist enterprises and think tanks from around the world.
The organization’s headquarters and secretariat will be located in Beijing, with its working languages consisting of Chinese, English, French, Russian, Arabic and Spanish.
China proposed the alliance, in which it is represented by 21 businesses, six associations, one research institute and one media organization.
“The WTA will serve as a platform for international tourism cooperation and exchanges. It will further improve China’s influence in the international tourism industry by absorbing other countries’ advanced experiences,” said Li Jinzao, Chairman of the China National Tourism Administration.
Following the vision of Better Tourism, Better Life, Better World, the World Tourism Alliance is committed to promoting tourism for peace, development and poverty reduction based on mutual trust, mutual respect, mutual benefit and win-win outcomes.
Chinese Premier Li Keqiang stressed the importance of cooperation in global tourism development on September 13th, saying that China would play a constructive role in driving sustainable growth in the area.
In a congratulatory letter to the launch of the World Tourism Alliance, Li highlighted the significance of tourism for its contribution in boosting consumption and employment, supporting economic growth and facilitating exchanges between countries.
The premier said further cooperation and joint efforts were needed for more balanced and inclusive development in the tourist areas, demanding active participation from governments, private associations and businesses.
“I believe the World Tourism Alliance would help create a new platform and new opportunities for the sector’s sustainable development,” Li said in the letter.
According to United Nations World Tourism Organization, the number of global travelers will exceed 1.8 billion by 2030. China is considered the world’s fastest growing tourism market and will play a key role in the sector’s development. Last year 122 million Chinese tourists visited foreign countries, accounting for 10 percent of the global tourist population.
Source: The World Tourism Alliance
Cimagine Media Group, LLC
SOURCE The World Tourism Alliance
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