Business travel within Asia is growing at twice the pace of the rest of the world. And there is also a growing trend among these corporate travelers to include local leisure activities as part of their working trips.
This is also the finding of Amadeus recent the Journey of Me research that discloses that more than 60% of business trips in Asia Pacific (APAC) now include a leisure portion. The rise of bleisure – combining business and leisure activities into one travel experience – is accompanied by a concurrent growth in popularity for sharing services, it added.
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To help travel service providers and OTAs tap this growth opportunity and get inside the mind of the APAC business traveller, the research focuses on his/her needs, habits and motivations.
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