Innovative streetwear designer Astrid Andersen already presented a Spring 2019 collection earlier come early july, in London. Week when the time found show in her native Denmark for Copenhagen Fashion, Andersen wished to something extra special. The week therefore she developed probably the most unique connection with.
Andersen held her presentation at the Hotel Alexandra, in a suite named for influential mid-century Danish architect Verner Panton widely. Attendees were ushered around the area in tiny groups, told only that the knowledge will be “intimate” and that no flash photography was allowed. And “intimate” ended up being something of an understatement.
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The Panton suite contains two rooms — one blue, one blazing orange — filled up with models in Andersen’s crinkly tailored tracksuits. These were like living mannequins; no-one, including kids, moved a muscle. It had been especially impressive taking into consideration the scorching weather (Copenhagen is really a city without much air-con, since it needed it never. Climate change!).
The designer said that she wished to present a thing that allows her to generate images beyond standard runway photography, and that she was inspired by family portraits. There have been models of various different ages, races, and genders, including an calm baby impressively, Nomi, who modeled alongside her parents Marz Lovejoy and office editor-in-chief Simon Rasmussen. Andersen’s mother was featured in the show, as were the young sons of fellow office editor and makeup artist Zenia Jaeger (Jaeger, who also did the makeup at Saks Potts’ show, explained she was “this type of proud mommy”). It had been surreal, and an excellent showcase for Andersen’s work, which continues to push the bounds of streetwear.
She spoke to PAPER concerning the concept behind the show, “DIY space traveling,” and how she originated by her link with streetwear to begin with.
Could you tell concerning the concept behind the presentation?
We do catwalk shows always, and then this time around in London we wished to break it a bit also, and type of shoot content which has a deeper story compared to the catwalk images sometimes leaves us. I’ve been enthusiastic about this Danish architect Verner Panton, and he’s pretty much been erased from the Danish architecture. When you around walk, we’ve complemented the more standard, Scandinavian style, but he’s a really legend.
When I then found out that suite was here I was so excited. This specific architect for certain is area of the aesthetic that has been in my own childhood home, therefore i really wished to make some mention of my very own work just. The essential idea was to target around some sort of family portrait. In Copenhagen we execute a womenswear show normally, but we thought it will be quite nice showing it in another altered universe and just invite family and friends. My mom here is!
When it involves the specific clothes, what were you thinking because of this season?
I think originally the collection was exactly the same in London, but we tailored some things for the boys and just showed it on another size scale aswell [as on her behalf London collection, Andersen told PAPER it had been inspired by “albino crocodiles and tinfoil caravans”]. However the vibe I needed was summer really, and sort of DIY space traveling just. So it is like you’re dreaming about space, but you’re really in your backyard.
What can you like about showing in Copenhagen versus showing in London?
I feel this can be the way for visitors to show this is different for me personally. This feels very personal with my children, and the area is really a heritage from where I’m from, and sometimes [in London] we just execute a blank catwalk. THEREFORE I think both different shows really reflect what’s happening in my own mind. In London this year, we really created this big set with UFOs and deserts, and here feels as though from the very personal viewpoint back.
As someone who’s been dealing with streetwear for some time, how will you experience its increasing presence in high fashion?
This is really a conversation I had a decade ago, when I had to somehow talk with journalists about how exactly I possibly could attract visitors to my clothes if they weren’t designed for the catwalk, or high fashion. But I stood my ground about any of it, so it is nice given that the question is sort of reversed.
For some, streetwear is really a trend, and for a few it is a lifestyle. For my generation, it is a lifestyle. I believe it is a lifestyle that will take probably ten years or two to stay and for folks to handle it differently, to go on it more seriously, that is happening now already. It’s best for everyone who’s interested in this sort of aesthetic, as a female even. It’s more about being comfortable, and that is just what streetwear is approximately.
How did you obtain into streetwear to begin with?
I think it’s just our generation. Like I’m from the small town in the countryside in Denmark, and I paid attention to Dr still. Dre. I had that American influence still. You understand, here, everything on TV is American, all of the music is American. It’s changing now, but that’s what it had been like growing up. I believe that’s what folks find interesting — that I’m a female from Scandinavia, but I’ve each one of these references. But it’s just natural.
Photos by Rasmus Luckmann, thanks to Astrid Andersen
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