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A new publication – The Absolute Seychelles magazine – aimed at enhancing visitors’ knowledge of the ins and outs of the destination was launched this week.
Featuring a wide selection of photos, editorial pieces and adverts, the magazine depicts the islands’ history, must-see attractions, as well as the best of accommodations, restaurants, beaches and other products.
The Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Maurice Loustau- Lalanne and Chief Executive of the Seychelles Tourism Board, Mrs. Sherin Francis were among guests present at the launch on Wednesday. The event at the Traders Vic restaurant of the H Resort Beau Vallon Beach was also attended by local tourism trade partners, especially those featured in the magazine.
Absolute Seychelles has been produced by a UK-based company, Make a Difference Media Ltd., in collaboration with the Seychelles Tourism Board (STB), which provided logistical and editorial support.
Mrs. Francis expressed satisfaction with the quality of the product and described the magazine as a perfect coffee table book that should be well-received, especially in the UK where it will be mostly distributed.
“Absolute Seychelles is another marketing tool that will help to provide more information about the destination giving us added visibility in the process,” said Mrs. Francis.
For his part, Minister Loustau-Lalanne said the magazine depicts Seychelles in the luxury destination category, adding that it also brings out a new definition to luxury, which is isolation. He also seized the occasion to present a new challenge to the publishers aimed at promoting the Seychelles’ Creole food.
“I would love to be able to do a project with your approval about Seychellois food in the not too distant future,” said Minister Loustau-Lalanne.
Absolute is a magazine brand based in Brighton, UK that has been going for 12 years. Simon Darcy Abbott and business partner David Camici bought the magazine which comes out every six weeks, about 2 and a half years ago revamping it completely, apart from the name.
Mr. Abbott said the idea for the Seychelles issue emerged about two years ago after discussions with the then Tourism Minister Alain St Ange, who believed that such a publication could help entice visitors to go out of their hotels to experience the culture and the people.
“It’s been hard work but it’s been worth it now to see the finished result and see how people are responding to it,” said Mr. Abbott.
The first edition of Absolute Seychelles which contains 150 pages has been printed in 10, 000 copies and will be made available in a selected group of hotels and at the airport. The Seychelles Tourism Board will be using the magazine as a marketing tool at its various promotional events around the world.
Mr. Abbott said the bulk of the publication would be distributed in the UK, mostly to high net worth individuals interested in travelling.
Absolute Seychelles also has an electronic version and both the physical and electronic copies are distributed for free, as Abbott said the magazine makes money through advertising.
“Rate card for full page A4 is £1590, which we’ve tried to set at a fair price point so it’s affordable to all. With that though you would have possible editorial support in the magazine, social media support and website support throughout the year, to send us offers, news events, anything you like email it to us we put online for you,” said Mr. Abbott.
Copywriter and Senior Tourism Consultant Mr. Glynn Burridge who works for the Seychelles Tourism Board and worked as a guest editor for the new magazine encouraged businesses present at the launch to get onboard the next edition.
Absolute Seychelles is expected to be a yearly publication. A second edition of around 250 pages is already planned for end of February 2018.
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