eTN is sharing this article without copyright claim with journalists and publications interested in travel and tourism news.
A united African Tourism Board is soon to be officially launched. Members will not only include Tourism Boards, Ministers of Tourism and both government and private association, but Public figures, government representatives, and private stakeholders including DMC’s, CVB’s, Investment Banks, Law-firms, and consultants.
“It’s all about marketing and outreach. We hope to be able not to involve our organization into political issues and our mission is to encourage African countries to work together, sharing joint tourism opportunities and assist with projects, investments important to the African Travel and Tourism Industry. There is so much potential and this can be done easier united”, said one of the soon-to-be-announced tourism leaders and founding member.
Currently, the African Tourism Board is looking for founding members and marketing partners.
Some activities including road shows in North America, virtual outreach, investment opportunities, PR, and media relations, a security, and tourism wellbeing summit in Africa (to be announced) are already in the pipeline together with members of the International Coalition of Tourism Partners (ICTP)
The African Tourism Board hopes to work hand in hand with Brand Africa, Retosa, African Union, UNWTO, WTTC, the World Tourism Alliance, ICTP, ATA, the aviation and hospitality industry and other initiatives important to further Tourism to Africa.
The organization is welcoming members throughout Africa and the world where African tourism activities are a focus. To to be part of this new movement go to https://africantourismboard.com/join/