ZURU's Bunch O Balloons Wins Prestigious 'Outdoor Toy of the Year' Award for Second Consecutive Year

February 18, 2018 | By forimmediaterele | Filed in: Press Releases.

Travel & Tourism Industry release:

NEW YORK, Feb. 18, 2018 /PRNewswire/ — Leading international toy and consumer products company, ZURU™, secured the esteemed 2018 Toy of the Year (TOTY) award in the Active/Outdoor Toy category for the company’s Bunch O Balloons for the second consecutive year, proving that the global Kick Starter sensation and innovative water balloon line continues to be one of the most wanted and top-selling toys worldwide. The Toy of the Year Award winners were announced at the glittering Toy Association’s Annual Toy Of The Year Awards gala which took place on Friday, February 16, 2018, in New York City.

The Bunch O Balloons Filler/Soaker was a 2018 TOTY finalist and ultimately brought home the win for the Bunch O Balloons brand. The Filler/Soaker can fill up Bunch O Balloons or double as a water blaster. 

There’s no need to find a hose to fill the balloons – just attach the balloons to the front nozzle, place the Filler/Soaker into a body of water such as a bucket or a pool and make hundreds of self-sealing water balloons in minutes. The Bunch O Balloons Filler/soaker can also be used as a water blaster that shoots water over 30 feet.

“We are proud to receive the Outdoor Toy of the Year Award for Bunch O Balloons for the second year in a row,” stated Nick Mowbray, Co-CEO, ZURU. “This prestigious industry recognition is a testament to the dedication and enthusiasm of our teams in bringing innovative and fun products to children worldwide.”

The Kickstarter sensation and innovative water balloon line was one of the top selling toys in the U.S. in 2017 and had the biggest sales at retail to date in the U.S. in 2017, increasing by 46% year-over-year across major retailers based on retailer sales data. 

The TOTY Awards are considered the “Oscars” of the toy industry, recognizing companies and products for their outstanding performance the previous year. Winners are chosen through a combination of votes from retailers, journalists, consumers and members of the Association. The TOTY Awards Gala helped kick off the 115th North American International Toy Fair.

About ZURU

ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, ZURU Fidget™, Mayka™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!

Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys

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