NEW YORK, Feb. 14, 2018 /PRNewswire/ — Conversational marketing platform, Snaps, one of the select companies listed in Facebook’s Platform Development Providers, announces an integration with Adobe Campaign, part of Adobe Marketing Cloud. Snaps enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice apps.
One benefit of Snaps platform is brands can leverage their existing tools and databases. Through the integration with Adobe Campaign, brands will now be able to implement their Adobe Campaign data right within an individual’s Facebook Messenger chatbot conversation. Adobe Campaign enables the orchestration and execution of personalized cross-channel marketing campaigns to fuel meaningful customer experiences.
With the integration, Adobe and Snaps enterprise customers can quickly create an exceptional chatbot experience that utilizes all existing customer data. Brands can also utilize the chatbot as an endpoint capable of reading and writing customer profile data such as preferences, addresses, purchase history, and more.
Snaps is featured in the Adobe Exchange Directory under the personalization category. “At Snaps, our vision is to enable truly personal experiences for consumers, and to lower the cost and effort for enterprise brands to deliver personalization to their customers,” said Christian Brucculeri, CEO, Snaps. There are three initial use cases to integrate Adobe Campaign into the Snaps platform. First, the integration allows brands to get a more complete picture of their customer. This is made possible by associating email addresses, connected with Adobe Campaign, to chatbot users. Second, brands can now leverage a user’s purchase history to deliver notifications such as status updates and tracking numbers directly on their messaging platform of choice. All existing purchase history can be accessed via the bot for use cases such as reordering, returns, and recommendations. Finally, brands can send transactional messages, which are defined within Adobe Campaign.
Snaps makes marketing conversational using enterprise-level technology. Snaps is the top personalized marketing platform that powers the best AI chatbots, voice skills and social messaging experiences behind your favorite brands and celebrities including Nike Jordan, Marriott, Simon, VICE, AdAge, Lady Gaga and more. For more information, please visit makesnaps.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.
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