news aktuell PR Trendmonitor: Press Officers are Neglecting Influencer-PR

May 17, 2018 | By forimmediaterelease.net - | Filed in: Press Releases.

news aktuell PR Trendmonitor: Press Officers are Neglecting Influencer-PR

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PR Newswire now claims copyright on press releases distributed through the Cision and PR Newswire system.

Their pitch: “Share your brand’s story around the world,” but that’s where it ends. When eTN, as a media outlet for travel and tourism news, tried to publish a release distributed to journalists by PR Newswire, they were told the release must be removed immediately. In addition, PR Newswire threatened eTurboNews with their legal counsel claiming copyright of releases from PR Newswire or Cision circulates on behalf of clients.

Here is the letter received by eTurboNews from a PR Newswire/Cision director:

“Subject: removal request

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PR Newswire distributed this release on behalf of our client [client name removed]

[company name removed] is understandably upset that the release is posted on your site, tagged with Travel & Tourism Industry release: at the start of the text.

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It appears PR Newswire is not only charging a steep amount of money from companies wanting their releases circulated through their system to journalists but also is now trying to license this content as their copyrighted material. eTN receives more than 2,000 story ideas on a daily basis, we don’t rely on PR Newswire for content, and for sure we won’t pay them a licensing fee for a ‘privilege’ to publish such content.

We urge everyone using PR Newswire services to take a look at this article explaining their modus of operation and misleading reports: http://buzz.travel/prn/ .

PR Newswire is now directly competing with publications. This will result in a drastic drop in pick-ups. They are obviously upset with the attention we received for stoties and the visibility we were able to record way ahead of PR Newswire when it comes to our industry segment.

Journalists of any publication should be warned to consider taking content from PR Newswire or Cision.

Therefore, in the future, if you would like us to consider your press releases for publication, you will need to send it to us directly: For more information, visit: www.buzz.travel .

As a courtesy to our readers, you can find the original release content  at:

{{original_post_url}

 

HAMBURG, Germany, May 17, 2018 /PRNewswire/ —

Despite Influencer-PR being praised by German press officers, it only plays a trivial role in their own media relations. Every second PR-professional regards the use of influencers in their own companys communication as irrelevant. This is the result of a survey performed by the dpa subsidiary news aktuell and Faktenkontor. Over 590 professionals and managerial representatives of German press offices have participated in the PR-Trendmonitor.

     (Photo: https://mma.prnewswire.com/media/692351/news_aktuell_Infografik.jpg )
     (Photo: https://mma.prnewswire.com/media/692352/news_aktuell_Infografik_2.jpg )
 

A large majority of the participants believes in the importance of celebrities, industry experts, bloggers and opinion makers in future corporate communications (76 percent). Only 4 percent regard Influencer-PR as a descending branch.

Nevertheless, only a handful of press spokesmen utilize influencers as the mouthpiece of their company’s message. As such, more than half of the participants feel that their domestic Influencer-PR is either unimportant (41 percent) or completely irrelevant (13 percent). But: At least for every third participant the collaboration with opinion makers in their own presswork is important (35 percent) and in 5 percent of the cases, crucial.

Source: PR-Trendmonitor 2018

Data pool: 596 professionals and managerial representatives of German press offices

Method: Online survey, multiple choice

Survey period: February 2018

Initiators of the survey:

www.newsaktuell.de

www.faktenkontor.de

About news aktuell:

With the help of its three strong brands ots, zimpel and studio, the dpa subsidiary news aktuell is making the communication of companies and organisations increasingly efficient and successful. The network ots provides coverage and visibility for PR content. The PR software zimpel offers premium contacts for the direct correspondence with journalists. The production service studio creates engaging content and makes company stories tangible. news aktuell has been on the market since 1989 and currently employs over 135 people. The company is based in Hamburg. Additional offices are located in Berlin, Frankfurt, Munich and Düsseldorf.

Press contact:

news aktuell GmbH
Janina von Jhering
Stellvertretende Leiterin Konzernkommunikation
Telefon: +49-40/4113 – 32598
vonjhering @newsaktuell.de

https://twitter.com/JvJherin

SOURCE news aktuell GmbH

 

 

 


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