PARIS and NEW YORK, Feb. 13, 2018 /PRNewswire/ — McCann Paris, part of McCann Worldgroup, announced today that it had won the global advertising and marketing communications account for VICHY, the skincare and beauty brand that is part of L’Oréal’s Active Cosmetics Division.
McCann Paris will focus on a new global communication platform that will be rolled out in 2018 in VICHY’s key markets. The brand, which is sold in more than 60 countries, was created in 1931 in VICHY in the heart of France’s Auvergne Volcanoes Region from where it derives its mineralizing thermal water with unique medical properties.
Bruno Tallent, CEO of McCann France, said, “We are very proud to partner with such an iconic brand as VICHY, writing a new page of its history as it evolves to face future challenges and opportunities, both in France and internationally. McCann Paris has been working with the L’Oréal group for many years, and we are delighted to be able to extend this partnership within the group’s dermo-cosmetic division.”
McCann Worldgroup, which created the beauty company’s iconic “You’re worth it” brand concept 45 years ago, handles all of L’Oréal Paris’s hair care, skin care, hair color and styling, cosmetics and men’s products around the world.
VICHY is a brand of L’Oréal’s Active Cosmetics division. A pioneer of dermo-cosmetics since its creation in 1931 by Dr. Haller, VICHY offers women products combining the assurance of safety and effectiveness for sensitive skin. The Mineralizing Thermal Water of VICHY originates from the volcanic region of Auvergne. During its millennial course, the thermal water circulates up to 4000 meters deep and takes care of 15 rare minerals, then collected in all VICHY treatments to bring, on a daily basis and to the skin, all the benefits of this treasure of nature.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).
SOURCE McCann Worldgroup
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